In the field of supermarkets, Yonghui used to be a bright star, once known as the "giant" of supermarkets, and its market value was close to 100 billion. However, with the wave of losses, Yonghui closed 400 stores within three years, and its market value evaporated by nearly 70 billion yuan, which attracted the most attention for a while. So, how did the former supermarket "Big Mac" go into decline step by step? Let's uncover the rise and silence of Yonghui Supermarket together.
Yonghui Supermarket used to be a leader in China's supermarket industry, and has been gaining momentum from its initial establishment to several developments. However, the losses in 2021 were like a bolt from the blue, and they were caught off guard. The wave of store closures swept and the market value almost evaporated, and this series of declines was originally unexpected. Although the company has tried to transform and strive to explore the innovation road of "super species" and "Yonghui mini", it has encountered a waterloo. Investors withdrew, the market's confidence in Yonghui began to waver, and everything seemed to have fallen into an irreversible decline.
The origins of Yonghui Supermarket originated in Fujian, and the founder Zhang Xuansong was originally a local brewery. Through his discerning business philosophy, he soon became the provincial leader, and then opened Gule Weili Supermarket, which was later renamed Yonghui Supermarket. At first, Yonghui Supermarket took "home delivery" as its core concept, grew rapidly, and established the first "agricultural reform supermarket" supermarket in Fujian Province, which was praised by all parties. After entering Chongqing, it gradually expanded, becoming the largest "agricultural reform super" supermarket in Fujian Province, taking advantage of the trend to enter the national market and flourishing.
However, with the rise of e-commerce, Yonghui is facing unprecedented challenges. The concept of new retail has impacted the traditional supermarket industry, and Yonghui has also been involved in it, launching a "super species" in the new retail revolution. However, the logistics problems of fresh goods in new retail caused disagreements within Yonghui's team, and the strategy was not unified and the layout was not comprehensive. In addition, in the process of expansion, Yonghui began to split the ** chain, and the regional manager blindly purchased, resulting in the ** chain getting out of control. The impact of the epidemic has exacerbated the plight of enterprises, the rise of communities, the gradual collapse of traditional fresh barriers, and Yonghui has lost its competitiveness and gradually moved away from the peak of the industry.
Despite the difficulties, Yonghui did not give up and actively carried out innovation and transformation. Under the wave of the all-digital era, Yonghui is striving to build an all-digital retail pattern and expects to re-emerge. However, if we want to buck the trend, Yonghui's road will be full of twists and turns, the middle platform will be complex, and the road to innovation will be difficult. Although the world now has mixed opinions about Yonghui's prospects, the future may be a new Yonghui. The history of the rise and fall of Yonghui Supermarket is not only a microcosm of the supermarket industry, but also a portrayal of the cruel reality of business competition.
Through the analysis of the rise and fall trajectory of Yonghui supermarket, we found that in the current fierce market competition, innovation is the key for enterprises to be invincible. The glory and glory of Yonghui are no longer there, reminding every entrepreneur that on the road to success, he should be modest and cautious, and he should be keen and innovative. Although Yonghui suffered a failure, it also left a valuable lesson for people to think about. Only by continuing to explore and innovate in the fierce market competition can enterprises rise in adversity and usher in new brilliance. May Yonghui Supermarket be reborn and shine brightly on the road in the future.