"The kid said that he couldn't straighten his waist in school with Adidas and Nike!”
Once Adidas, known as the "uncrowned king" of the sports brand, never imagined that now it is facing the crisis of bankruptcy.
To know,Today, Adidas has closed more than 2,000 stores, its market value has evaporated by 180 billion, and its revenue has dropped by 77 billion yuan
In this regard, the CEO of Adidas has publicly stated: "We did it wrong".
Adidas once said that "Chinese only have 7 seconds of memory", why do they say that they have done something wrong?
Adidas, as a sports brand that has swept the world, has been sought after by many consumers at home and abroadIn the past, Adidas and Nike have always been regarded as "trend symbols".
At the peak of Adidas' performance, it showed growth for 23 consecutive quarters, which shows how many people were enthusiastic about the Adidas brand at that time.
Adidas, whose performance has soared all the way, has swelled to the extreme, and even openly united with other American brands to touch China's Xinjiang cotton.
After the Adidas "Xinjiang cotton" incident, not only did it not apologize to Chinese consumers, but its CEO also made a lot of nonsense in a public interview.
Caspar Roth, the CEO at the time, was quite confident: "Don't worry, we are the biggest sports brand in China, and most of them only have a seven-second memory, and then the sales are higher." ”After Caspar Rothdepo's words were ***, they completely aroused the patriotic feelings of our people.
At that time, many celebrities immediately terminated their endorsement contracts with Adidas, and in addition to celebrities, domestic consumers also boycotted Adidas' products.
To Adidas' surprise, it used "7-second memory" on Chinese, which was the most wrong decision it made in its life.
No one can question the patriotic feelings of the Chinese.
At that time, the CEO of Adidas thought,Chinese consumers will turn to it, an internationally renowned consumer, and not only has China's performance plummeted, but it has also lost most of its market share
After Adidas lost the Chinese market, it not only lost its performance, but also lost its position as the world's second sports brand.
In addition to the "Xinjiang cotton" incident, Adidas also did something that everyone did not expect.
In order to advertise their shoes,Adidas' new shoes are shot directly on Chinese porcelain**.
You must know that porcelain, as one of China's national treasures, has always occupied an important position in China's foreign world.
In addition, it happened to be at a time when the Chinese people were "resentful" against it, Adidas' move was undoubtedly adding fuel to the fire.
Adidas' move is a clear disrespect for Chinese culture.
Adidas's various acts of death have made it difficult for it to develop in our country.
There are ** statistics,So far, Adidas' market value has evaporated by 180 billion, closed more than 2,000 companies, and accumulated 1.3 billion inventory.
In the first three quarters of this year, the revenue was only 6 billion euros, a sharp drop of 77 billion yuan compared with 2021.
Adidas paid a heavy price for its "death" behavior, in addition to Adidas, China's Li Ning brand also caused its market share to decline seriously due to the "Dazuo" incident.
Li Ning, who previously had the reputation of "the light of domestic products", caused controversy when the clothes displayed by the models at a new product launch were accused of being very similar in color and appearance to Japanese military uniforms, and because of this incident, Li Ning's stock price fell nearly 14% on the 17th.
This incident originated from Li Ning's 2022 Dream Leisure Airport Fashion ShowAt that time, the event set up three theme sections: Flying in the Wind, Divine Craftsmanship and Flying in the Sky.
Among them, the style of the miracle is mainly pink wax and dark olive greenFrom the promotional photos at the time, it can be seen that the coat worn by the model is mainly army green, and there are curtains hanging down on both sides of his hat
At that time, the shape of the propaganda photos reminded netizens at the time of the Japanese World War II soldiers' clothing, especially the hats that were more like the hats worn by Japanese soldiers, and the army green coat at that time could be said to be exactly the same.
But at that time, some netizens thought that there was no need to have this association, because similar hats in the north are also very common in the north, and there are many outdoor clothes with many such hats.
In addition, some netizens speculated: This is what Li Ning did on purpose, and he is challenging the bottom line of netizens.
And some netizens revealed that the CEO of Li Ning at that time was a Japanese-Chinese Qian Wei, and his Japanese name was Gaoban Wushi.
Some netizens believe that this incident is inseparable from him.
But Feng Ye, who claimed to be the general manager of Li Ning E-commerce, responded in the circle of friends:Our consumers still have less inheritance of Chinese culture's precipitation, education, and knowledge.
Some netizens think that Feng Ye's statement gives people a taste of accusing consumers from above, so the turmoil at that time did not subside because of the circle of friends he posted.
On October 19, 2022, Li Ning's official Weibo issued a statement and apologized:He also said that the "Dream Chasing" show products are based on the theme of "flight", which is inspired by the pilot's equipment, and said that the design of the flight cap is derived from ancient Chinese helmets.
At that time, after Li Ning issued a statement, some netizens expressed their support, and some people said that it was mixed with arrogance.
Since then, Li Ning's status in the hearts of many netizens has plummeted, and not only that, but now Li Ning's ** is the reason why many netizens do not choose him.
The country is broken by mountains and rivers, Chen Chun is deep in grass and trees, and Chinese people have strong patriotic feelings since childhood.
The Japanese used all kinds of methods to cover up the heinous crimes they committed in China, and they have repeatedly spoken out in front of **.
At his graduation ceremony, a Chinese overseas student used a red cloth to write an apology for the Chinese.
The content written on the red cloth reads: "Nanjing has been waiting for Japan to officially apologize for the 300,000 victims of Nanjing."
After displaying the red cloth in front of everyone, the international student left the stage of the graduation ceremony in style.
The graduation ceremony was supposed to tell about his Xi experience and report on his academic report, but this international student did not think about doing so.
He just wants Japan to let the world know about the crimes that Japan has committed in China.
Patriotism is the main theme hidden in the blood, and it is vividly displayed in the international student.
In addition, there are many touching patriotic stories in China, when Chongqing Forest suffered a major fire, due to the narrow road in the mountains, the fire truck could not reach the fire site.
Chongqing's motorcycle riders spontaneously formed a team to relay supplies up the mountain, including motorcycle enthusiasts and professional motorcycle riders.
In order to extinguish the fire, they worked day and night to carry fire extinguishers up the mountain.
Due to the steepness of the mountain path, they did not give up, although they fell again and again on the way to deliver supplies.
The raging fire was extinguished with their help.
In order to protect their homeland, they did not hesitate to contribute their own cars.
For motorcycle enthusiasts, motorcycles are their most precious items, but in order to help their hometown extinguish the fire, they do not hesitate to take out their own cars to help their hometown extinguish this raging fire.
It can be seen how much they love their homeland and how much they love their country.
As we all know, "if the youth is strong, China will be strong, and if the youth is the history of China", a middle school student gushed about the history of our Chinese country for tourists.
And said: "The history and merits of mankind will disappear with time, but China will continue to exist in them, and we will keep the banner they hold high."
After speaking this paragraph, he talked endlessly about the modern history of our China for tourists, and he always remembered the humiliating history of China in his mind.
Perhaps that period of history is the driving force for him to work hard.
We Chinese love our country all the time, and the phrase "those who offend our Chinese will be cursed even if they are far away" is imprinted in the minds of every Chinese.
Adidas's act of death directly made him lose the Chinese market, and the "7-second memory" will only appear in the fish, and then it is impossible for us Chinese to emerge.
The patriotic feelings of the Chinese are something that no one in the world can underestimate!