Over the past year or so,ApplesIn China, it is facing a serious challenge of declining word of mouth. Consumers are complainingApplesLack of innovation, high cost, regressive experience, poor after-sales service and other problems. However, the release of the data brought a huge surprise to peopleApplesBecome China in 2023Mobile phonesIt is the sales champion in the market and the only brand with a market share of more than 20%, surpassing all competitors. In other words, every 5 units sold in China last yearSmartphones, there is one that isiPhone。ConsideredApplesMobile phonesThe selling price is generally more than five or six thousand yuan, and the average price has reached seven or eight thousand yuan, while domestic productionMobile phonesThe average price is only one or two thousand yuan. As one netizen commented: "It's not that everyone has no money to changeMobile phonesIs it so? WhyApplesMobile phonesStill so popular? Am I the only one who has no money to change?Mobile phones？"Actually, a closer analysis reveals thatApplesMobile phonesThere are many reasons for winning the sales championship, which can be summarized as the influence of thinking inertia and the substantial improvement of cost performance.
In terms of the impact of thinking inertia, the first two years of AndroidMobile phonesDue to the influence of the Snapdragon 888 and Snapdragon 8Gen1 chips, there are generally problems of heating, hot hands and poor smoothness. Even most flagships released in 2021 to 2022Mobile phones, the experience is not as good as that of a mid-range machine, such asXiaomi Mi 11series,oppofindx3series,Huawei P50series and so on have been affected. Although the Snapdragon 8 and Snapdragon 8 Gen2 chips have returned to excellent condition after returning to TSMC, there are still many consumers who are still apprehensive and can't believe AndroidMobile phonesIt can bring a good user experience, so they are more inclined to chooseApplesMobile phonesfor stability.
The second is the cost-effective factor. Generally will be cost-effective andApplesMobile phonesPutting it together can strike counter-intuitive for a lot of people, but it's true. ReceivedHuawei Mate60The series returns to the influence of the king,ApplesThe ** has been hit hard. Only released for one monthiphoneThe price of the 15 series has ranged from 1,000 to 1,500 yuan, and the price reduction of some third-party channels is even close to 2,000 yuan. Through this unprecedented steep price reduction,ApplesIt has attracted some users who are looking for cost performance. After all, under the same premise, consumers are more inclined to buy at the high-endApplesMobile phones
These two factors work togetherApplesIt was a great success in terms of sales. Although consumers complained about it, it did not affect the increase in sales. However, this is unlikely to last long. Both of these issues have been well resolved. For example,Xiaomi 14series,Huawei Mate60series,vivox100The series has won a good reputation in China, and more and more consumers are willing to accept the rise of domestic brands and give up on the rightApplesobsession. EspeciallyHuaweiReturn to the market to giveApplesBrought a huge shock, and we look forward to it in 2024Mobile phonesThe market is about to change.
ApplesBecome domestic in 2024Mobile phonesBehind the sales champion is a reflection of some important phenomena and trends. First of all, despite the decline in word of mouth, butApplesThe influence and loyalty of the brand are still not negligible. Even in the face of problems such as high cost and lack of innovation, there are still many consumers who choose willinglyApplesMobile phones。This indicatesApplesThe brand's position in the hearts of consumers is very solid, which is also the otherMobile phonesWhat the manufacturer can't shake. Secondly, with domestic productionMobile phonesThe rise of brands, consumers toApplesMobile phonesThe degree of dependence has decreased. A lot of domesticMobile phonesThe brand has made major breakthroughs in both technology and performance, and has the ability to withApplesMobile phonesComparable or even surpassed. This gives consumers more options to make purchasing decisions based on their needs and preferences. Finally,ApplesBecoming the sales champion also highlights how much users attach importance to cost performance. In the past,ApplesMobile phonesIt has always been a high-end luxury image, and the price is high. However, inHuaweiand other domesticMobile phonesUnder the impact of the brand,ApplesThe strategy had to be adjusted to reduce the product** to meet the market demand. This has also passed the consumer's pursuit of cost-effectiveness, and believes that the future is globalMobile phonesThe market will be more competitive, and consumers can benefit from it.
All in allApplesBecome domestic in 2024Mobile phonesAlthough there are certain unexpected and special factors in the sales champion, it also reflects the trust and loyalty of consumers to the brand, and is also closely related to the changes in market competition and consumer demand. Personally, I thinkApplesMobile phonesAs an iconic product, it has unique advantages in terms of quality, design and user experience, which is also the key to attracting consumers. Although many domestic ones have emerged in the marketMobile phonesbrand, butApplesAs a benchmark, it still has an important position. futureMobile phonesThe market will be full of uncertainties, and I look forward to seeing more innovations and breakthroughs to meet the needs of consumers."