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Over the past year or so, Apple has faced serious word-of-mouth challenges in China, with many consumers dissatisfied with Apple's innovations, believing that it is expensive, regressive, and has poor after-sales service. However, surprisingly, after the release of a data, Apple became the top mobile phone sales champion in the Chinese market. According to data from a number of research institutions, Apple is the only brand in China's mobile phone market with a market share of more than 20% in 2023, and one out of every five smartphones sold last year was an iPhone. At the same time, the price of Apple mobile phones is generally more than five or six thousand yuan, and the average price is as high as seven or eight thousand yuan, while the average price of domestic mobile phones is only one or two thousand yuan. This has caused some netizens to ask: "Don't everyone say that they don't have money to change their mobile phones, why are Apple mobile phones selling so well?" Am I the only one who can't change my phone? In fact, the reason why Apple's mobile phone can win the championship has many influences, mainly due to two factors: thinking habits and cost performance.
First of all, habits of mind have a great influence on consumer choices. In the past few years, Android phones have generally had problems with chips such as Snapdragon 888 and Snapdragon 8gen1, such as severe heating and poor smoothness. Even in 2021 and 2022, the experience of some flagship phones is not as good as that of mid-range phones, such as the Xiaomi 11 series, the Oppo Find X3 series, the Huawei P50 series, etc., have been affected. Although the performance of Snapdragon 8 and Snapdragon 8 Gen2 has been optimized after returning to TSMC, many consumers are still worried that Android phones will bring them a bad experience, so they would rather choose Apple phones, hoping to get a more stable experience.
Secondly, the cost-effectiveness factor also has an important impact on consumers' purchase decisions. Normally, it would be a little strange for us to associate price-performance with an Apple phone, because the truth is that the ** of the Apple phone is usually higher. However, due to the impact of the Huawei Mate60 series, Apple's ** has declined significantly. A month after the release of the iphone15 series, the ** of the entire series decreased by about 1000 1500 yuan, and even the ** of some third-party channels dropped by nearly 2000 yuan. With such an unprecedented and significant price cut, Apple has attracted some consumers who are looking for value for money. After all, under the same conditions, consumers are more inclined to choose the highest but highest-quality Apple mobile phones.
It can be seen that Apple's mobile phone has achieved an increase in sales while consumer reputation has declined, and the two are not contradictory. However, this may not last long. As the above two problems are gradually solved, such as Xiaomi 14 series, Huawei Mate60 series, and vivoX100 series have won a good reputation in China, more and more consumers are willing to accept the rise of domestic mobile phone brands and give up their obsession with Apple mobile phones. In particular, the strong return of the Huawei Mate60 series has had a huge impact on Apple. Hopefully, 2024 will bring some changes to the mobile phone industry.
Although Apple's reputation has been seriously challenged, it still leads the sales market in the Chinese market. This is mainly due to the consumer's habit of thinking and consideration of value for money. Consumers are often influenced by their thinking habits when choosing a mobile phone, and their negative experience in the past makes them more inclined to choose an Apple mobile phone for a more stable experience. In addition, with the decline of Apple's mobile phone**, some consumers who pursue cost-effectiveness have also begun to choose Apple's mobile phone. However, with the rise of domestic mobile phone brands and the strong return of Huawei, Apple's mobile phone sales position may be affected. There will be more variables in the mobile phone market in the future, which is also an exciting development trend.
From the article, we can see that although the reason why Apple's mobile phone has become the sales champion in China has many influences, it is mainly because of consumers' thinking habits and consideration of cost performance. People are accustomed to the stable and smooth experience of using Apple mobile phones, and they are suspicious of the problems of other mobile phone brands, so they prefer to choose Apple. At the same time, Apple has also made adjustments in terms of **, attracting some consumers who pursue cost-effectiveness. However, with the rise of domestic mobile phone brands and the recovery of Huawei, Apple is facing more intense competitive pressure. There are still many variables in the future development of the mobile phone market, and for consumers, choosing a mobile phone that suits their needs and budget is the most important thing.
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