As of 11:42 on February 14, the total box office (including pre-sale) of the 2024 Spring Festival stalls has exceeded 5 billion yuan! "Hot and Hot", "Flying Life 2" and "Bear Infested: Reversing Time and Space" are temporarily among the top three at the box office.
According to the preliminary statistics of the Jiangsu Provincial Film Bureau, four days before the Spring Festival in the Year of the Dragon (February 10 to February 13), the box office of Jiangsu Province exceeded 46.5 billion yuan, accounting for 10 percent of the country51%；The number of moviegoers exceeded 9.04 million, accounting for 10 percent of the country17%。
The reporter found that compared with previous years, this year's Spring Festival stalls, the performance of cities in central and northern Jiangsu is particularly eye-catching. According to data from the Jiangsu Provincial Film Bureau, from February 10th to 13th, the box office of Nantong City has exceeded 46 million yuan, and the box office of Yancheng City has exceeded 41 million yuan, ranking first in the province.
In the third and fourth places, the box office of Xuzhou City exceeded 38 million yuan, ranking sixth in the province.
At 10:30 a.m. on the fourth day of the first lunar month, Nantong Rudong Xingchi Future Cinema (Huanghai Road Store) was very lively, the red lanterns were hung high, and the entire theater was arranged into a festive Chinese style, and many audiences held popcorn in their hands and queued up to check tickets. Miao Hongjian, the person in charge of the theater, "visited the store" one by one, and when he was tired, he stood at the door of the theater and watched the audience walk in and out in groups, which was very gratifying. Miao Hongjian said that for county and township theaters, the box office of the Spring Festival stalls accounted for about 30% of the total box office of the year. This year's Spring Festival movie is "partial comedy", focusing on laughter and New Year's Eve, familiar faces, and elegant and vulgar appreciation, which is very suitable for the whole family to be together**, and the attendance rate in some popular periods can even reach more than 90%.
After watching "Hot and Hot" in the second year of junior high school, I took my son to watch "Bear Infested" in the fourth year of junior high school, and finally booked the show at more than 7 o'clock in the evening. In just four days, Mr. Liu, a citizen of Yancheng City, went to the theater twice and felt the popularity of the Spring Festival film market. Zhu Yao, manager of Wanda Cinema Yancheng store, said that the audience watching movies this year is indeed more than in previous years, and the box office has also increased compared with last year, "especially in the first and second days of the new year, the attendance rate of each of the three films of "Hot and Hot", "Flying Life 2" and "Article 20" is above 90%, and some of the venues are full. Zhao Xiaoli, marketing manager of the Yancheng Yueda store of Happy Blue Ocean, was very busy this Spring Festival, "From half past eight in the morning to two in the morning the next day, four or five thousand people watched the movie every day, and many seats were booked in advance. "In order to provide everyone with a better viewing experience, they have increased the number of screenings according to the situation.
During the Spring Festival of the Year of the Dragon, Xuzhou Cinema also launched a variety of "Movie +" activities to attract non-moviegoers to the cinema. In the China Film Oriental Gemdale Commercial Capital Store in the downtown business district of Xuzhou, all the staff in the theater wore Hanfu to create a strong atmosphere of national tide and Han style, and Du Mei, the representative inheritor of the intangible cultural heritage "Hanfu production technology", also came to the scene to make Hanfu makeup for Hanfu lovers. Hou Chu, a citizen of Xuzhou, accompanied his daughter to choose a set of horse-faced skirts, and watched "Article 20" directed by Zhang Yimou, "It looks better than I imagined, and the general dilemma of life is reflected from different aspects in a witty and humorous way, with laughter and tears, and the effect of popularizing the law is quite good, and I deeply remember Article 20 of the Criminal Law." ”
Xinhua ** Intersection reporter Zhou Xian.