More marketing dry goods are available in medicine
Guarantee stable consumption.
Increase interaction with customers through private domains, so that customers can establish a deeper emotional connection with the store. In this way, the more stable the customer, the less likely it is to lose, and the likelihood of repeat purchase will increase.
Build your brand.
Through private domain operation, on the one hand, customers can feel the good and excellent service at close range, and on the other hand, they can also enhance their recognition of the Chinese medicine hall through communication and interaction with customers.
The recognition and recommendation of customers are often more trustworthy than the official ones, and it is easier for potential customers to recognize the brand and store.
Reduce the cost of publicity.
Compared with the public domain, the TCM hall carries out content output and promotion in its own private domain, which has a better reach effect, a more accurate audience, and a lower advertising investment cost.
After realizing the importance of the private domain, many medical institutions have begun to operate the private domain, but the results are very different, some people make a lot of money, and some people get nothing.
Private domain can provide patients with a more convenient, fast and comfortable experience, and at the same time bring more market opportunities to medical institutions.
And private domain operation is not just about adding powder, building groups, and issuing coupons, this kind of extensive private domain operation is no different from traditional supermarkets issuing flyers and doing **, and the effect is weak and not lasting.
Even if the customer left information on the spot and entered the WeChat group and ** account of the medical hall, the possibility of actual conversion is not high. Second, the effects of such activities are not long-lasting. The reason why patients will be attracted to ** activities is because they see "cheap" and "affordable", therefore, the TCM hall needs to constantly hold ** activities in order to maintain a certain number of visitors. And these activities also come at a cost, so some clinics may be busy until the end of the day.
Set clear goals.
Before you start building a private domain, you need to set clear goals. For example, you want to increase the repurchase rate, improve brand awareness, fission, etc.
Choose the right platform.
Before multi-channel drainage, you first need to choose a platform that suits you, two micro, one shake and one Kuaishou, Baijia Toutiao Xiaohongshu, these mainstream platforms have their own unique advantages and functions, and they need to be selected according to their own situation.
Drain and add powder, expand the private domain.
Direct potential customers to private domain traffic pools through various channels, such as attracting customer attention through channels such as social networking, search engines, offline events, etc., and adding WeChat, etc
Provide self-value on a regular basis.
Content is the soul of the private domain, and if you want to better serve users in the private domain, you must first achieve a higher conversion rate through content. Providing valuable content is key to attracting followers' attention and retention. You can share some TCM health knowledge, healthy recipes, chronic disease management, disease prevention and control, and other related content.
Interact with your fans.
Engaging with your fans is also very important. User stickiness can be enhanced through activities, Q&A interactions, etc.
If the main purpose of the private domain operation of the TCM hall is performance, then it must do private domain live broadcast.
Private domain live streaming is the new password for performance growth.
In 2023, the private domain live broadcast of medical institutions will be extremely popular, and the online performance of some TCM halls will exceed that of offline several times.
Private domain live broadcast, popularly understood, is not fishing in the infinite open seas, but fishing in a limited private fish pond. Compared with public domain live broadcast, private domain live broadcast has three significant advantages: first, it has a high transaction rate and is more prone to fission; Second, the supervision is more friendly and interactive; Third, the cost of traffic is low, almost zero cost. For private healthcare, especially consumer healthcare, live streaming is undoubtedly an emerging marketing method worth trying.