In today's competitive market environment, performance improvement has become the key to sustainable development. And to improve performance, we first need to understand its core secrets. This article will reveal the 3 core secrets of performance improvement for you to help you stay invincible in the market competition.
Tip 1: Focus on traffic.
The improvement of performance is inseparable from the increase in traffic. There are three main types of traffic: public domain, private domain and maker. Public domain traffic refers to the traffic obtained through platforms or search engines, private domain traffic refers to the traffic obtained through their own **, social ** and other channels, and makers are the traffic attracted through word-of-mouth communication, community operation and other means. In order to improve performance, it is necessary to make all-round efforts in the three directions of public domain, private domain and maker to improve the quality and quantity of traffic.
Tip 2: Optimize conversion rates.
Traffic is just the beginning, conversion rate is key. Conversion rate refers to the percentage of visitors who convert into actual purchases. To increase conversion rates, you need to start from three aspects: demand, effect, and willingness. First of all, it is necessary to understand the needs and pain points of users and provide them with targeted products or services; Secondly, it is necessary to ensure the effect and quality of the product or service, so that users are satisfied and willing to buy again; Finally, it is necessary to stimulate users' purchase intentions and improve conversion rates through effective marketing methods.
Tip 3: Increase the average customer value.
The average order value is the average amount purchased by each customer. To increase the average order value, you need to start from three aspects: pricing, repurchase, and copying. First of all, it is necessary to set reasonable prices according to market demand and competition to ensure the cost performance of products or services; Secondly, it is necessary to encourage users to repurchase and improve customer loyalty through high-quality services and marketing methods; Finally, through effective promotion and channel expansion, successful products or services should be copied to other markets and increase the average customer value.