In today's fierce market competition, the traditional store opening model is often limited by geographical location and volume, and many businesses are facing difficulties. The experience of a duck neck shop owner reveals a subversive marketing mindset: instead of producing and selling your own, you can rely on other people's sources to create wealth for yourself through flexible distribution strategies.
A duck neck shop owner was forced to close due to a lack of ** in the early days of its business, but the friends he met in the wholesale market also suffered from a lack of business. This was the brainstorm, and he came up with a win-win plan - buy directly from these stores and then sell the products to Internet cafes with high spending potential. He reduced his risk by selling now, paying later, and promised to give suppliers a percentage of the profits. With a second-hand electric car, he shuttles between major Internet cafes, and can easily make hundreds of dollars a day by selling only a small number of goods, and the income increases with the growth of diligence.
In a small town in the south, there is also an insightful steamed bun vendor, whose success story further confirms the charm of this marketing thinking. Although his buns are sold at a higher price than the market average, they are favored for their outstanding taste and high quality, earning at least 500 yuan a day. However, what is surprising is that this shrewd peddler does not get up early in the morning and make the buns himself, but obtains the finished products from other ** merchants for distribution. His uniqueness lies in the use of a mobile sales model, using electric vehicles to deliver products to various potential customers, and to revitalize the otherwise static store business.
Summarizing the above two examples, we can distill a new marketing model: let your actions become an expansion tool for areas that cannot be covered by physical stores. The traditional way of opening a store is often stuck in one place, waiting for consumers to come to the door; The new marketing thinking advocates taking the initiative to extend the tentacles of high-quality products to more consumer gathering scenarios. This not only solves the problem of geographical limitations of physical stores, but also helps entrepreneurs start their businesses at a very low cost or even zero cost.
In the future, everyone who walks on the street may become a bridge between manufacturers and consumers, just need to change their perspective and explore the business opportunities that have not yet been touched by the stores around us. As long as we are good at thinking about how to integrate and utilize existing resources, so that other people's goods can carry our "legs", we can create our own million-level explosive marketing cases in the new era of networking. This subversive marketing thinking undoubtedly provides a powerful new idea and practical reference for the traditional business format seeking breakthroughs.
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