2024 is a year for Xpeng Motors, and the hot sales of Xpeng X9 at the beginning of the year have prevented Xpeng from falling into the same fate as many predecessors who "died on the beach" in the MPV market segment. Realizing the "sales crown flag" set before, He Xiaopeng is happy in his heart during this Spring Festival. After the Spring Festival, the next step of Xiaopeng Motors is also ready to officially open a new market.
In the past 2023, Xiaopeng relied on a series of preferential benefits to successfully achieve sales recovery, return to the forefront of new forces, and let the market recreate the "Wei Xiaoli" pattern. The annual sales volume is as high as 1410,000 units, and its sales strategy has attracted a large number of consumers. And this year's first war, Xiaopeng has been unable to follow the team "shopping", coupled with the overall sluggish heat of the car market in January, the fact that sales have declined has become inevitable. In January 2024, Xpeng sold a total of 8,250 vehicles, a year-on-year increase of 58% and a month-on-month decrease of 589%, the largest decline among the three "Wei Xiaoli". The "external trouble" is still in the "internal cause" again, because the surface of Xpeng X9 is hot, resulting in the sales of G6, P7 and other models shrinking, falling into the dead cycle of "internal friction". As a result, Xpeng Motors began to seek a new breakthrough.
After setting the goal of "doubling performance", Xpeng Motors recently announced that it will officially open its overseas 20 plan. It is expected that from the second quarter of this year, Xpeng will lead its four models to be launched and delivered in five countries in the Middle East and Africa. The Middle East market has always been the target market for new domestic brands, and after making a triumphant return from the European market in 2023, Xpeng Motors vows to focus on the Middle East and Africa this time.
So far, Xpeng has reached strategic cooperation with Ali&Sons Group in the United Arab Emirates, RAYA Group in Egypt, SR Group in Azerbaijan, T Gargour&fils Group in Jordan, and Gargour Asia Sal Group in Lebanon. Among them, Xpeng's ace products, Xpeng G6 and G9, will land in the United Arab Emirates.
Xpeng G6 and G9 are all via SEPA 2A global model developed with 0 architecture and equipped with the highly intelligent XMART OS 40 on-board intelligent system, XNet deep vision neural network and mass production BEV visual perception. Support all-scenario voice 20, no wake-up, no network communication. With the product advantages of the two in terms of intelligent driving, Xpeng will definitely be very popular once it opens up its popularity in the UAE.
Xpeng Motors is about to usher in its 10th year of establishment, and in recent years, Xpeng Motors has demonstrated strong product strength and technical strength, announcing that it is about to bring explosive growth. With the planning of 30 new products and facelifts, it shows Xpeng's emphasis on product innovation and market adaptation. And the recent new car plan includes the first model of the more than 300,000 and 150,000 level markets, which may bring a broader market to Xpeng and open up a new pattern for Xpeng Motors in the 10-400,000 market layout.
Under the trend of continuous growth in the global new energy vehicle market, the number of new energy vehicles exported by China last year was as high as 4.91 million, achieving rapid growth for three consecutive years. This time, Xiaopeng's overseas plan 2It remains to be seen whether 0 can continue its recent recovery performance in China.