The last year has seen a number of exciting developments in the field of artificial intelligence. With all these developments, we're seeing new AI-powered tools emerge all the time. Tools that can help with many different things. From writing to keyword research to fact-checking, AI seems to be at home in all markets. The rise of this phenomenon can no longer be denied. Let's take a look at 8 great AI tools that can help you in your SEO efforts!
We have listed 8 tools that can help you with SEO in different ways. But I do want to point out that it's important to maintain a healthy balance between leveraging AI and your input. Artificial intelligence can help us a lot, especially to get started and save time on simple tasks. But keep in mind that authenticity and trustworthiness are very important for your audience and search engine optimization. Don't let AI do everything and leave your unique perspective out. Don't underestimate your importance in this process and make sure to always be picky about your output. Check the tone, check the facts, rewrite what needs to be rewritten. Eventually, this human factor will get you to the top of the search results.
Let's start with a tool you've probably already heard of: ChatGPT. It's a text-based AI model that can interact with you in a conversational fashion, answering any questions you may have. or to fulfill any of your content requests. This means that the range that ChatGPT can help you with is quite extensive. Even though it's limited to text-based answers, there are a lot of different questions you can ask ChatGPT, and it will always do its best to help you fulfill your request.
Another great feature is the ability to adjust your request at any time. So, if you ask ChatGPT to write a brief for a blog post on a particular topic, and the answer it gives is too long, you can ask it to shorten it, and it will do so. If you are not satisfied with the tone, you can ask for it to be changed. Or, if you don't like it at all, you can ask ChatGPT to rewrite it entirely. You can also give tips to guide the tool more specifically and get better results from the start. This allows you to keep tweaking the text until you're satisfied.
Screenshot of content request in ChatGPT (free).
ChatGPT has a free version, which is already a powerful tool in its own right. There's also a paid option that unlocks some additional features and faster response times, ChatGPT Plus. This can be interesting if you use ChatGPT a lot and have more complex requests that you need help with. But if you're just starting out, we recommend you try the free tool first.
Another AI tool that can be used to produce content is Jasper. But it's more focused on producing marketing content like blog posts, social posts, emails, and copywriting. ChatGPT has a broader target audience, while Jasper focuses on people who work in marketing and entrepreneurs who do their own marketing. Using AI tools works very similarly, you make a request and Jasper provides you with content created specifically for newsletters or posts (or other content).
It also allows you to upload a style guide or content examples so that it can learn your preferred tone. In addition, you can provide them with information about your company, such as the products or services you offer, your audience, and even an event brief. Jasper uses all of this to understand the goals of the content you're requesting and create branded and detailed content. Another cool thing about this tool is that it also comes in the form of a browser extension. Allows you to use it while working on content in WordPress, Gmail, and elsewhere.
Screenshot of the Jasper browser extension used in Gmail.
It's good to know that Jasper has a monthly (or yearly) subscription plan, so it's a paid tool. They have a few options for you to check out, and there's also a free trial if you want to try it out before subscribing.
An important but time-consuming part of SEO is keyword research. That's why one of our chosen AI tools is dedicated to this. You can use Keyword Insights to find new keyword ideas and cluster them. By filling in the keywords, it will provide you with a large number of relevant keywords and their search volume. Keyword insights can also help you categorize your keywords by clustering them correctly, and it allows you to upload additional files to include those keywords in it as well. It gives you a good idea of all the keywords for each cluster along with all the relevant data to figure out which ones you want to work on. The tool actually uses an algorithm to quickly show you which keyword is currently the best choice.
An overview of related keywords in Keyword Insights.
Once you have done this, you can actually start writing using the writing assistant. What's great about this writing feature is that it gives you an overview of the top titles of other ** that rank high on that keyword. Or it can even generate an outline for you. This is a great inspiration to start designing the structure of your text. It can also help you write your text by suggesting relevant content for the article you're working on.
Keyword Insights is a paid tool that has a variety of pricing options depending on your needs. Some of these options also enable team sharing, which comes in handy when you have multiple people in charge of SEO. It has tons of interesting features to do keyword research in an organized manner. But a very important side note is that it can be tempting to let the tool do all the writing for you as well. This can cause the text to stay away from the original and authentic and won't get you the highest results in Google. Because it will be mainly based on what is already there. So, be sure to check the keyword features, but be mindful of how to use the writing assistant.
Another AI-powered writing tool is the SEO writing assistant, which you can find in Semrush. The tool analyzes your text for SEO, readability, originality, and tone. It gives you suggestions based on this analysis, and it also comes with some features for optimizing your text, such as Rephraser, Compose, and Ask AI. What's great about the "originality" section is that it helps you create content that is different from everyone else, which is the risk you face when using AI in content creation. This can help you determine if you need to change angles and also check if your content is plagiarized.
SEO writing assistant in SEMrush.
Another reason we mention this tool is that Semrush is a great SEO tool overall. So, this option is a great addition to their toolset. The SEO Writing Assistant is part of the Semrush content marketing platform, which you can access with two (two-thirds) subscriptions. You can also sign up for a free trial to give it a try.
When looking for AI tools that can help you boost your SEO, MarketMuse is another tool we'd like to mention. In a nutshell, MarketMuse is a content planning and optimization software with plenty of SEO and automation features. The idea is that it puts everything you need in one place and automates content moderation for you. Helps you suggest what needs to be done next, rather than guessing or speculating on what works or doesn't.
Theme navigator section in MarketMuse.
It can help you with keyword research, content planning, and writing. All of this is based on personalized data, as they analyze your** and see competitors in your field. This can save you a lot of time and help you make an informed decision. There's no need to switch between different tools and documents or **. Everything is with us. As with most of the AI tools discussed so far, MarketMuse comes with a monthly subscription plan and gives you a few options to choose from.
The name may already indicate what this AI tool can do for you. originality.AI can help you fact-check your text and check for plagiarism. Trustworthiness is an important factor in SEO right now, and probably still is, so you need to figure out the facts. And make sure you don't accidentally commit plagiarism, plagiarism is becoming a bigger risk in the age of artificial intelligence. Interestingly, it also comes with an AI content detector that does a good job of detecting AI-written content. Even if it has already been paraphrased.
originality.Fact checker in AI.
originality.AI offers a monthly subscription option and a pay-as-you-go option that gives you plenty of credits to get started. Unfortunately, there's no free trial, but if you visit their, you can find plenty of information (and some examples) about how these features work. If you'd like to give it a try, there's also a demo of their fact checker!
Grammarly is a popular tool for Yoast writers. It shows you when you make a mistake in spelling and grammar and it works on different platforms and in different places. This is very helpful when you're writing a lot of text. Now Grammarly also has the power of artificial intelligence, which can do so much more for anyone who writes content.
Grammarly now has a generated text feature that allows you to give hints and get drafts instantly. It also has a rewrite feature that changes the tone of the content. You can also tell it what your personal tone is so that it can give you specific suggestions that fit your communication style. Finally, it can help you brainstorm and outline by providing suggestions based on the task at hand. It's a small AI tool that you can use anytime, anywhere.
A screenshot of Grammarly's features, showing some of its AI features.
Grammarly has a free plan that gives you access to their basic AI help and 100 AI prompts per month. If you need more and want access to more tips and premium features, they have some paid monthly subscription plans.
Of course, I can't end this list without mentioning our own AI capabilities. Not too long ago, we added an artificial intelligence feature to Yoast SEO Premium that can generate SEO titles, meta descriptions, and social snippets for you. It will look at what is already there, and then click on the button and it will give you some options. Saves you the hassle of manual operations and provides you with relevant headlines, meta descriptions, and social snippets, all designed to boost your click-through rate.
Screenshot of the AI meta description generator in Yoast SEO Premium.
The AI title and meta description generator is part of our paid plugin, Yoast SEO Premium. It comes with an annual subscription plan, but it's affordable. Because we want to make our features accessible to as many people as possible.