Have you ever wished you could offload routine SEO tasks to a trusted automation assistant and free up time for interesting, strategic things? Well, good news – thanks to the technical magic, now you can.
In this article, you'll explore how SEO professionals can put their strategies on autopilot and discover the tools that can easily make it happen. Let's get straight to the point.
Keyword research is an important aspect of search optimization. It's crucial to identify the right keywords that resonate with your target audience.
Keyword research can be done manually by researching various ** (e.g., Google autocomplete suggestions, brainstorming), as well as by using tools like the keyword planner. Alternatively, you can use software that streamlines the process, saving you time and effort.
Keyword Research module for Rank Tracker
Rank Tracker's comprehensive keyword research module includes more than 20 powerful keyword research methods. With the tool, you can quickly collect keywords from Google Search Console, Keyword Planner, Google Related Search, and Google Autocomplete. You can even collect keywords from your competitors and use advanced research techniques like TF-IDF analysis.
In addition to researching thousands of relevant keywords, you can also analyze keyword data: monthly search volume, keyword difficulty, cost per click, level of competition, and more.
Keywords are everywhere.
KeyWords Everywhere is a useful browser extension that displays keyword data (including information about search volume and competition) on the SERPs. It's a convenient way to get keyword insights while browsing.
Solway. Soovle aggregates keyword suggestions from multiple search engines, including Google, Bing, Yahoo, and more. It's an excellent tool for keyword discovery across various platforms.
As an SEO, you need to check your rankings regularly. Rank tracking allows you to stay on top of the SERPs and make strategic, fact-based decisions. How else can you make sure that yours are performing at their best and attracting the traffic you need to succeed?
Rank tracker's rank tracking module
The rank tracking module of Rank Tracker monitors and reports your keyword rankings on different search engines. It provides insights into performance, fluctuations, and optimization opportunities. In addition, in Rank Tracker, you can track not only your rankings, but also the rankings of your competitors.
What makes your experience smoother is that Rank*** has a scheduler and alerting feature. If your ranking changes drastically, it can automatically check the ranking and send out a notification.
Local falcons. Local Falcon is a tool dedicated to local rank tracking. It allows you to visualize local search performance on a map. It's especially useful for businesses that have a strong local presence.
Sometimes, you need to quickly analyze the pages or ** of your competitors or potential partners. You can do this manually, but it won't provide any information. There are different tools you can use to check your backlink profile and rankings, but you'll waste too much time using them.
But what if you could get a brief summary of the most important data on your page in one place very quickly? I know of some tools that can make this happen.
Rank Tracker's domain analysis module.
Recently, Rank Tracker launched a new module "Domain Analytics" that allows you to get instant data on traffic, keywords, top pages, and backlinks for any page or ** in one dashboard. The best part is that you can analyze as many URLs as you want without any limitations.
HubSpot's grader
Website Grader is a free tool from HubSpot that quickly analyzes the performance of any**. It evaluates all aspects, including search engine optimization, mobile responsiveness, and security, and provides actionable recommendations – covering more technical parts.
You should always do a SERP analysis before you start creating anything.
SERP analysis provides valuable insights into the competitive landscape and search intent. By researching the SERPs for relevant queries, you can understand which ones are ranking for specific keywords, analyze what content and features appear in search results, and identify opportunities and gaps in your strategy.
Ranktracker's SERP analysis module
As the name suggests, Rank Tracker's SERP analysis module focuses on analyzing SERPs. You type in a keyword, and the tool provides comprehensive insights into the top 50 top-ranking pages for any keyword. This will allow you to assess how difficult it is to outperform your competitors and detect factors that contribute to your page's higher ranking.
whatsmyserp
WhatsAppMySERP is a tool that offers a simplified and user-friendly approach to SERP tracking and analysis. With this tool, you can check the keyword rankings on Google for different locations and device types.
As an SEO, you need to identify and quickly resolve technical and on-page issues that can affect search engine visibility.
During the review, you can evaluate factors such as speed, mobile responsiveness, indexing and crawling capabilities, structure and page errors (i.e., titles and descriptions that are too long).
So how do you spot and fix these problems on autopilot?
*Auditors. *The auditor's name speaks for itself - this tool is tailored for a comprehensive SEO analysis of your**. It crawls your ** completely, checking indexes, redirects, sitemaps, hreflang tags, and other technical factors that might catch your attention when checking manually.
In addition, Website Auditor checks page speed and performs bulk SEO analysis of core Web vitals metrics across the entire website.
Just like all SEO PowerSuite tools, you can set up automatic checks and be alerted when something goes wrong.
Google Search Console (GSC).
GSC is a valuable tool that can be used for certain aspects of auditing. While GSC may not be able to provide as comprehensive audits as dedicated SEO tools, GSC can provide important insights and data directly from Google. This makes GSC an essential part of any review process.
A healthy and well-managed backlink profile can improve search engine rankings, but not only that. It also enhances the overall credibility and trustworthiness in the eyes of search engines and users. That's why you need to audit your backlink profile regularly – it's best to automate the process as much as possible.
Search Engine Optimization Spy Glass
SEO Spyglass allows you to do a backlink profile check to monitor the traffic of both inbound and outbound links. Once you have enabled backlink monitoring, you can be alerted whenever you** suddenly lose a large number of links or are attacked by spam backlinks.
SEO PowerSuite's free backlink checker.
SEO PowerSuite's free backlink checker is a web-based tool that allows you to evaluate any backlink profile. The tool is easy to use and will give you a good idea of how many backlinks there are, where they come from, and the diversity of the anchor text.
While the backlink checker tool may not offer the extensive features of SEO Spyglass, it's great for giving a quick overview of what it's like to look like.
Error backlink checker provided by TurboseoTools.
This backlink checker is a very simple tool that can help you quickly spot toxic backlinks on any.
In the age of artificial intelligence, you can automate the creation of outlines and content while handling meta titles, descriptions, and alt text.
Chat GPT
ChatGPT needs no introduction. With it, you can automate even the most creative writing tasks.
Write an outline for your essay? Yes. Writing poetry? Simple. All you need is to write the detailed prompts properly. If you haven't done any SEO tasks with ChatGPT yet, or aren't sure if you're a professional, read our guide to ChatGPT for SEO: 20 Best Use Cases.
Don't forget that you should always check AI-generated texts as they can sometimes be less relevant or incorrect.
Tel. Rytr is a ChatGPT-3-based content generation tool that helps users create various types of content, including blog posts, articles, and social posts. So, it's great to use it to streamline the content creation process.
When content is optimized properly, it not only attracts visitors to search engines, but also has a higher chance of appearing in search result features, such as rich snippets. This, in turn, can improve click-through rates.
How do you optimize your content? You add target keywords, improve readability, and ensure that your content meets the right user intent. This way, you can increase the likelihood that search engines will rank your page higher.
There is a way to optimize content faster and more efficiently using the tools listed below.
* Content editing by moderators.
The good thing about the content editor in Website Auditor is that it can give you content optimization suggestions based on your SERP competitors.
The tool will suggest keywords to use, topics to cover, and meta titles and descriptions to write. Plus, if you edit the text directly in the content editor, you'll see how the optimization score changes in real-time based on the edit.
Text optimizer.
TextOptimizer analyzes your content and provides recommendations to improve its relevance and SEO. It helps to make your content meet user expectations and search engine requirements.
Getting your ** at the top of Google search results is a big deal. One way to achieve this is to have many authoritative links back to yours. This will tell Google that yours is trustworthy and credible.
However, finding and convincing other owners to link back to you can be a lot of work. That's where automation comes in. By using tools that help you connect with people faster, you can save a lot of time and get good results.
Link Assistant. LinkAssistant is a link building tool for SEO PowerSuite that allows you to find hundreds of link building prospects in a matter of seconds. A very useful feature of LinkAssistant is the built-in automation tool for email collection. With this feature, you don't need to search for contact information on every ** you want to work with.
Another great thing about LinkAssistant is the built-in mail feature. You can use a ready-made letter template – just choose the one you need and send the letter to your prospects directly from the tool. This way, you can save time jumping from one tool to another while working.
HARO (Help Journalists).
HARO (now known as Connectively) is a platform that connects journalists with potential experts***. While not a traditional link-building tool, it provides an opportunity for businesses to respond to journalists' requests and get ** stories and backlinks.
By making effective use of HARO, businesses can easily find people who are willing to write relevant articles and establish themselves as industry experts.
With visually striking charts, graphs, and dashboards, you can present the results of your work in an easy-to-understand format that even non-technical people can understand.
If you're not already using data visualization and reporting tools, it's definitely worth trying and testing them out.
seo powersuite
Each SEO PowerSuite tool offers white-label reports that you can customize as you see fit – add or remove various charts, set dark or light themes, and more.
You can save, print, and send these reports to your clients.
Google Looker Studio.
Google Looker Studio integrates seamlessly with various Google products such as Google Analytics and Google Search Console and allows users to create interactive and customizable reports.
Cyfe is a business dashboard that allows you to connect different data sources and track different types of information, including SEO and SEM metrics. The tool can pull data from multiple marketing tools into a single dashboard, so you don't have to switch or log in to multiple marketing tools.
Promoting content on social may seem more SMM than SEO, but it's an integral part of SEO because it extends the reach and visibility of valuable content beyond and search engines.
In fact, social platforms are a great channel for sharing content, generating backlinks, and increasing branding.
Cushioning. Buffer is a social management tool that is loved by SMM publishers for its ease of use and insightful dashboard. Publishers can schedule posts and publish them across multiple channels with one tool.
Additionally, Buffer allows you to interact with your audience and respond to your social ** comments from one place.
Afterwards. Later a feature similar to buffer was provided. However, there are subtle differences between them.
Later he specialized in visual content curation and excelled at platforms like Instagram (with more perks), while Buffer seems to be more comprehensive in terms of content types and platforms.
Social listening helps businesses monitor and analyze social** conversations related to their brand, industry, or related topics. The insights gained can inform content strategy, SEO targeting, and audience engagement.
In addition, social listening can help solve problems and maintain a good reputation.
Awario. Awario is a social listening tool that tracks mentions on social and measures brand reputation. All you need to do is set up alerts to keep track of brand names or any of your main keywords. You'll receive regular notifications in your inbox that are mentioned on the web, news, blogs, and social networks (e.g., Facebook, Twitter (now X), Instagram, Reddit, and more.
Google Alerts. Google Alerts allows you to set reminders for conversations on the web. With it, you can track specific keywords and topics or your competitor's brand names. From there, you can filter the results by **, language, or region. You can even set the frequency of the alerts.
Streamlining SEO workflows is essential for optimizing resources, maintaining consistency, fostering collaboration, and adapting effectively to change. It ultimately leads to more effective SEO campaigns and better overall results.
Sounds appealing, right?
Zapier. Zapier is an automation platform that allows you to connect various apps and automate workflows between them. For SEO purposes, Zapier can help automate repetitive tasks, data transfers, and communication between different tools, making your workflow more efficient.
For example, you can automatically sync keyword research data from Excel to Zapier and then trigger actions such as creating tasks or sending notifications to team members.
Alternatively, you can automatically track content performance: When new content is posted on yours, you can set the tool to automatically update Google with important details about that new content. This can help you track and analyze the performance of your content over time.
Microsoft Power Automation.
Microsoft Power Automate is a tool that helps streamline workflows by connecting disparate applications and services together. It doesn't require advanced coding skills, so you can automate SEO tasks more easily and efficiently.
If you want to automate a process, you can visualize it by creating a flowchart with different steps, variables, and conditions.
In Power Automate, you can automate tasks between more than 500 applications, including SharePoint, Azure, Excel, Online Office, X (formerly Twitter), YouTube, Gmail, and more.
Plus, recently, Microsoft integrated Copilot into the tool, so you can now automate tasks faster and smarter.
All in all, there are a number of great tools out there that can help you automate most of your regular SEO tasks and save valuable time: