**: People's home power grid.
2024In the first month,The domestic color TV market finally ushered inThe long-lost "warmth",Sales are not only on the rise,And retail sales、Key indicators such as average price and average size are also"Rising。
According to the latest data from industry organization Lotu Technology, in January 2024, the shipment of brand machines in China's TV market will reach 4.19 million units, a significant increase of 24% year-on-year3%, an increase of 21 month-on-month4%。Among them, shipments in January this year exceeded any month last year.
In addition,**On the platform, the retail sales of color TVs in January were substantially about 58%, with an average price of about 2970 yuan, a year-on-year increase**36%, and the average size reached 68 inches, breaking a new high in the industry again.
The above core indicators have rebounded across the board. In this regard,Lotu technology believes,2024The beginning performance of China's TV industry can be described as excellent,It can be said that it has set a good example for this year's color TV market,At the same time, it has also made a "good start",This is a good "opening dance"!
In the first month of the year,Why did the color TV market "grow"?
Last year, the domestic color TV industry continued"Trough",Why2024The first month of the first month of the year suddenly "opened up"? Lotu's analysis said,First,Unlike 2023JanuaryIt is the Spring Festival month,This yearJanuaryBoth the production and sales of TVs are full-term,Therefore, the time cycle is more abundant。 At the same time, January is the "reserve month" before the Spring Festival, and many people rush to buy TVs for their new homes before the Spring Festival.
Second, at the end of last year, the channel inventory of the main brands was relatively benign, and some large-size products were even tight;
Third, the retail market sold more than expected in the month, and the brand continued to sell**;
in addition,The acceleration of the large screen in the color TV market also largely drives consumers to catch up with the Spring Festival"Stacking new generations",The biggest driving point is to buy larger TVs。 In January, the average size of online color TVs reached 68 inches, which is a good proof.
After the industry"recovery",Color TV brands collectively go all the way"Bullish"。
In the first month of the new year,The domestic color TV market finally ushered in a long-lost "recovery"。 This also brings certain "variables" to the current brand pattern. Among them, the top 7 brands in the domestic market are almost in the "first month of the year" in the "first month of the year" and "recovery".
Lotu data shows that the total shipments of domestic color TVsTOP4 (Xiaomi, Hisense, TCL, Skyworth) reached 3.27 million units, a year-on-year increase of 260%, an increase of 189%。
Among them, Xiaomi (including Redmi) once again ranked first in shipments with a scale of 970,000 units in January. The figure of 970,000 units is close to the same period last year, an increase of nearly 50% month-on-month. The total shipments of Hisense, TCL, and Skyworth, the three traditional main brands, were about 2.3 million units, up 44 percent year-on-year2%。
Throughout last year,Hisense surpassed Xiaomi to top the first place with more than 8 million units of shipments,And in the first month of this year, Xiaomi was again"top"First,It seems that the "first contest" between the two will be more exciting。
For Xiaomi TV, in January this year, it was once again "on top" first。 Some industry insiders said that there are two layers of characteristics worth paying attention to. First,It shows that Xiaomi TV is still very "resilient" in the domestic color TV market,It will continue to define its own due "sphere of influence" in the industry。 Second, it may indicate that Xiaomi and Hisense's "battle for the top two will also be a highlight of the market this year。
In addition to the top 4 of the head, the three major brands of Changhong, Haier and Konka, which are in the second group, also ushered in a "rise" in January. The combined shipments of these three companies totaled about 640,000 units, a year-on-year increase of 236%, and the combined market share reached 153%。Among them, Changhong's shipments in the month increased by 63% year-on-year4%；Konka's shipments doubled year-on-year.
In addition,Last year, it has been in"All the way**"Huawei smart screen also began to "pick up" in January。 Although Huawei shipped less than 100,000 units in January, it also increased by more than 20% year-on-year. At present, Huawei mainly focuses on mid-to-high-end products, and it is difficult for sales to recover to the level of 2022.
In addition, the four major foreign brands Sony, Samsung, Sharp and Philips also began to "rebound" in January, with the total shipments of these four brands about 120,000 units, a year-on-year increase of about 10%. Such a good momentum,It also undoubtedly stimulates foreign brands to be more proactive"Deeply cultivate"China's color TV market。
Postscript comments:In January, the domestic color TV market ushered in a long-lost "warmth"Under the background,The brand pattern of the entire industry has also ushered in"New situation。 This may bring more positive impetus to 2024.