In China's new energyCarsThe industry is boomingLei JunPost toBYDNIO, Xpeng, Ideal, Huawei andCATLand other companies salute. This has sparked interest in the communityXiaomiCarsAttention and expectation. He Xiaopeng issued a response to welcome itXiaomiJoinCarsLarge family, whileBYD, idealCarsand so on. December 28th,XiaomiCarsA technical conference will be held to fully demonstrateXiaomiCarstechnical strength and innovation. Lei JunSpecial emphasis is placed on thatXiaomiCarswill be redefinedThis will be a major breakthrough in the field of technology. So,XiaomiCarsWhat is the direction of development and innovation?
Lei Junmentioned in the post, smartElectric vehiclesThe development trend is:Integration with the consumer electronics industry and intelligent ecology. XiaomiCarswill be completely redefinedtechnology stack, tooXiaomiThe culmination of technology accumulation in the past 13 years since its establishment. Right now, we're inThe age of intelligenceThe demand for vehicles has also changed. TraditionalCarsIt has been unable to meet people's needs for intelligence and Internet, thereforeXiaomiCarsThe involvement is not only in line with the trend of the times, but also rightAn important reform.
XiaomiCarsAt the beginning of the team's existence, there was a three-day, three-night meeting where the focus of discussion was: joiningXiaomi, what kind of car do you want to build?This is a good exampleXiaomiCarsFor the unique positioning of the vehicle - I hope to build a car that can carry all the dreams that everyone yearns for. This also means,XiaomiCarsI hope to be in the driving performance and other mechanical qualities withPorscheTaycanTurbo is comparable in intelligence withTeslamodels are comparable, but at the same time have to be the most leadingTechnologyand the richest ecology.
XiaomiCarsThe first car was named Su7, which caused widespread speculation. Lei JunIn response, he explained that SU is an abbreviation for speedultra, which is embodiedXiaomiThe DNA of a high-performance brand. Lei JunIt was also stated thatXiaomiThe su7 did not have an accurate benchmark vehicle because:XiaomiCarsWe hope to provide consumers with a car that can realize all their dreams. In terms of drivability and other mechanical qualities,XiaomiHope withPorscheTaycanTurbo is comparable, and in terms of intelligence, it is hoped to be withTeslamodels comparable. At the same time,Xiaomiwill also be inTechnologyand ecological leadership.
As for the pronunciation of the name su7,Lei Junsaid that after internal discussions, it was unanimously agreed that the pronunciation of "Su Qi" was more intimate and natural. By this naming,XiaomiCarsIt not only shows his pursuit and ambition, but also echoes the auspicious number "seven" in traditional Chinese culture, giving people a positive brand image.
On the issue of **,Lei JunRepresentationXiaomiThe SU7 is in the ramp-up stage of trial production, and it will take a few months for it to be officially launched. For pricing,XiaomiNo final decision yet, thoughLei Junpointed outXiaomiThe su7 will indeed have a certain high price**. However, he stressed that this is "expensive" for good reason, because in terms of user experience,XiaomiCarsIt will definitely exceed everyone's expectations.
XiaomiCarsThe official march has aroused widespread attention and expectations. As a new energy source in ChinaCarsA new force in the industry,XiaomiCarsSaluteBYDNIO, Xpeng, Ideal, Huawei andCATLand other pioneers, but also expressed their own interest in intelligenceElectric vehiclesDeep insight and unique positioning of the industry. XiaomiCarsThe development direction and innovation lies in putting theIntegrate with the consumer electronics industry and intelligent ecology and redefinetechnical scope. By naming and pricing strategy,XiaomiCarsIt shows its brand image and the pursuit of user experience. The future, withXiaomiCarsThe accession of China New EnergyCarsThe market will usher in a more fierce competition pattern, and consumers will also gain more innovative products and intelligent travel experience.