The recent big news in football, Mbappe's upcoming move to Real Madrid, has stirred the hearts of countless fans. But I have to say that the image rights negotiation behind this transfer is really a more exciting battle on the field. Think about it, the image rights of a player can become the key to the transfer, which can't help but make people sigh that modern football is not only a competition on the field, but also a competition for commercial value.
It is said that the ratio between Mbappe and Real Madrid in the image rights is 80% to 20%, which sounds quite shocking. Think about it, a giant club like Real Madrid has always owned 50% of the image rights with the players. Even a star like Cristiano Ronaldo can only get 60%. But now that Mbappe can get 80%, I have to say that the commercial value and personal charm of this young man are indeed extraordinary.
Behind the transfer, there is another detail that interests me, and that is that Mbappe does not have any shirt number linked to his brand "KM". That way, he can choose any number he wants when he joins Real Madrid. It seems that Mbappe is not only smart on the pitch, but also quite flexible with business acumen off the pitch.
Moreover, Mbappe has the ninth highest number of followers on social **, and already has more than 11.7 billion followers. This number in itself is a huge business value. Think about how much attention he can attract with every tweet and every appearance. Moreover, after joining Real Madrid, this number will only increase, as Real Madrid's platform will undoubtedly increase his commercial value even further.
Mbappe has also done his homework in protecting his personal brand, from registering his surname and trademark for his iconic celebratory gestures, to protecting his commercial interests in cosmetics, toothpaste and other fields, which show the importance he attaches to personal IP. Such forward-looking and business-minded is indeed not comparable to ordinary players.
Finally, talk about the impact of this transfer on Real Madrid. Although the image rights are only 20%, don't underestimate the value of this part. The addition of Mbappe will undoubtedly bring more attention to Real Madrid and enhance the commercial attractiveness of the team. Moreover, the addition of Mbappe is also a big improvement in the strength of Real Madrid, after all, he is one of the brightest stars in football today.
In short, Mbappe's transfer is not only a big event in the football world, but also a big deal in the business field. For us fans, we look forward to seeing his wonderful performances at Real Madrid, and at the same time, we also expect his commercial value to bring more surprises to the football world.