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Strong growth in Asia Pacific, with an incentive program activating the entire Greater China region and double-digit sequential growth in the number of active customers.
Recently, USANA disclosed its financial results for the fourth quarter of fiscal 2023 and the full year of fiscal 2023, with net sales for fiscal 20239.$2.1 billion, down from 9 in 2022$9.9 billion. Fourth-quarter net sales were:2.$2.1 billion, down from 2$2.8 billion, but up from $2.8 billion in the third quarter of 2023$1.3 billion. Sales and the number of customers grew more than expected, which also marks the last four quartersFor the third time, Youshana exceeded the expected income level. Youshana has also successfully expanded into India, pioneering its25th global marketand plans to grow steadily in this new market. The expansion into India also presents potential growth opportunities in new markets. 
The Asia-Pacific region is also where USANA has the strongest momentum, with net sales1.$7.7 billion, with 38 active customers30,000 people. This was followed by Greater China, with net sales1.$1.6 billion, active customers are 2550,000 people. The number of active customers in Greater China was achievedDouble-digit sequential growth, which is a testament to Usana's successful market penetration and effective customer retention strategy. So,USANA's success this quarter was not limited to its financial performanceThe implementation of a series of strategic decisions and the implementation of incentive plans allowed Youshana to end the 2023 fiscal year strongly. 
Jim Brown, USANA President and CEO, said, "USANA delivered solid results in the fourth quarter that exceeded our expectations. Our sales have increased to a certain extentThanks to a global incentive programThe program has been very effective in Greater China, helping to achieve double-digit sequential growth in the number of active customers. This growth helped us offset the seasonal slowdown, which is typically in the last month of the quarter, and helped us end the year on a strong note. ”About 2024USANA will remain committed to its customer growth plans, and the company has given conservative performance expectations. In the face of ongoing market challenges, the guidance for net sales for fiscal 2024 is:8.$500 million to $9$200 million, with an expected profit margin of 8% to 9%. In 2024, Youshana's investment will also increase, especially in the newly opened Indian market and newly acquired businesses.
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