There is no road in the world, but when there are more people walking, it becomes a ...... road
Danger and opportunity always go hand in hand, and opportunities are always unexpected. At the beginning of 2023, a movie "Man Jianghong" outperformed the Spring Festival stalls, making the film market that had been silent for a long time lively again. Immediately afterwards, followed by the comprehensive recovery of the national cultural and tourism industry, cinemas, theaters, and scenic spots exploded, but the college students were busy, the Zibo barbecue restaurant lined up in a "long line", Qianfoshan was "occupied" by college students, and the dance drama "Dream of Red Mansions" at the Grand Theater in the provincial capital was hard to find, and the front of the Chaoran Building was crowded with ......tourists who watched the "lighting up".Jinan's cultural tourism market began to frequently go out of the circle, Daming Lake is no longer only "summer rain lotus", but more explosive Chaoran Building, an Internet V said with emotion, Chaoran Building is lit up for one second, Douyin ** 300 million times. How to seize the opportunity of the explosion of Chaoran Building, catch this wave of the largest traffic, turn traffic into retention, turn Internet celebrities into long-term red, enhance the city's soft power, and contribute to the creation of an Internet celebrity city, which is worthy of our exploration and practice ......
Focusing on the spark can start a prairie fire.
The road is under your feet, and the way of thinking determines the way out. With a history of 700 years, the "First Building of Jiangbei" has been a check-in destination for literati and artists since ancient times, and now the transcendent building with its own "Internet celebrity temperament" has opened a door for Jinan to the world. This is the fuse, the tipping point, when the focus on the breaking point, bigger and stronger, after careful planning, a "24 solar terms" transcendental building flash mob activity is about to come out ......When the spring returns to the earth, in front of the Chaoran Building Square, the citizens and tourists who are looking forward to witnessing the beginning of the colorful moment are waiting here early. The teachers and students from the ** Orchestra of Shandong University of the Arts brought a classical and elegant audio-visual feast to everyone, allowing visitors to enjoy the beauty of art while waiting, which is also a microcosm of the continuous practice and exploration of Jinan's traditional culture "two creations". In people's hearts, lighting up the transcendent building is lighting up the heart lamp, lighting up the spring city, and lighting up the future.
Next, the flash mob of the city theme song of "Sing Spring City", the rhyme of the pear garden Peking Opera flash mob, the flash mob of Lv opera, the flash mob of folk songs, the flash mob of classical dance, the flash mob of quyi, different nodes, different teams, and different forms of flash mob performances were staged in front of the Chaoran Building, which attracted a "wow" sound on the scene, and the response of netizens was very strong. And the idea of using the Internet to empower, offline and online linkage, and doing a good job in literary and artistic articles is feasible. Next, we will use flash mob activities to further promote and confirm ......
Photo by Wang Xiao.
String the dots into a line to create infinity.
The May Day holiday is quietly coming, providing a rare opportunity for the opening and improvement of ideas. After careful planning, from Chaoran Building, which is a point of Jinan's Internet celebrity traffic, to many Internet celebrity check-in places in the city, from point to line, beads into a chain, from the point of exploration to the point of exhaustion, comprehensively rolled out and promoted the formation of a line that detonated the hot market of Jinan's May Day cultural tourism.
Flash mob activities from the old commercial port to Baihuazhou, Los Angeles "Ji" three-piece set to Yunjin Lake, Huashan Lake and other major scenic spots, from professional troupes, folk artists to volunteer service teams, the city's 13 key Internet celebrity check-in places in the "May Day" holiday concentrated on blooming, including songs, dances, ** opera, instrumental music, lion dance, acrobatics and other forms of literary flash mob "magic box" activities, Quancheng cultural tourism really moved. This flash mob "Magic Box" series of activities through the urban area and departmental linkage, the show is continuous and exciting: the Tianqiao literary flash mob focuses on the folk music card, the new folk music "Elephant King Xing", the bamboo flute ensemble "Honghu Water, Waves Hit the Waves", and the guqin performance "Guan Shanyue" jointly debuted; The city's Chinese art flash mob featured folk cards, and lion dance performances, face-changing performances, and imitation shows "Monkey King" were staged one after another; Licheng literary flash mob focuses on martial arts cards, and hundreds of people dance "Ribbon Dragon" and swordsmanship performance "Huashan on Sword" have been launched one after another; The literary flash mob in Qianfoshan Scenic Area features temple fairs, Hanfu parades, theatrical performances and other good performances; The literary and artistic flash mob activities planned by Quancheng Square were performed by the students of the ** College of Shandong University ......of the Arts for three consecutive days, with the piano solo "Yellow River Piano Concerto", the harp violin duo "Spanish Dance", the flute and harp duo "Sonata in E flat major" and so onThe climax of the flash mob activities has been repeated and shined, pushing the promotion of Jinan's cultural tourism during the "May Day" holiday to a peak, enriching the experience of tourists, and promoting the prosperity of the festival cultural tourism market.
After continuous exploration and progress, the effect of literature and art + culture empowering cultural tourism is remarkable, literature and art light up the spring city in full bloom, the number of people in a single live broadcast of flash mob activities is as high as one million, and the number of full**release and short** communication has reached new highs, and it has been on the city's hot search list for many times, which not only reflects the full affirmation of the majority of netizens for the literary and artistic flash mob activities, but also reflects the new expectations of the citizens for the quality and upgrading of Jinan's "literature and art + culture + cultural tourism".
Hundreds of people danced "Ribbon Dragon".
Multi-line confluence of rivers.
If the accumulation of water is not thick, then its negative boat is also weak. The beginning, rise, and growth of any new thing requires a gradual process. Only by continuous accumulation can we accumulate momentum, and finally become unstoppable. On June 2, Jinan City held the "Symposium on Building an Internet Celebrity City", which is a major breakthrough in Jinan's urban development concept, further emancipating the mind, and comprehensively innovating the propaganda and cultural work with Internet thinking, which is an active battle that must be fought well. Whether it is "spring and white snow" or "lower riba people", they can become the explosion point of "Internet celebrity cities", however, the key to maintaining the vitality of "Internet celebrity cities" lies in the cultural connotation that directly points to the soul and the Internet means to connect hundreds of millions of netizens.
As one of the three major wharves of "Qushan Art Sea", Jinan has a rich cultural and artistic heritage since ancient times. In recent years, led by the brand of "Haiyou Literature and Art", it has provided a rich and colorful cultural experience for the general public, especially the application of the Internet, so that offline and online resonate at the same frequency and multiply the actual effect. Since last year, he has successively organized "The Palace of ** Drama" and Xu Jingeng's reportage "Wangdao" to enter the "Haiyou Literature and Art Lecture Hall"; Invite the main creator of the national dance drama "Dream of Red Mansions", the main creator of "Peony Pavilion" of the Northern Kunqu Opera Theater, the main creator of the "Red Detachment of Women" of the Ballet, Chen Peisi of "Dream", Chen Dayu and his son, Yang Liping, the star of "Peacock" and other famous celebrities to record the "Haiyou Literary and Art Salon", and carefully produce short, medium and long **extensive**, so that the general public and netizens can enjoy a richer, more fulfilling and higher-quality spiritual and cultural life at home or in front of the screen. "Pioneer Theater" has successively organized a number of excellent main theme stage repertoire such as Lv Opera "Long Song Perfect", dance "Dancing China", Peking Opera "Deng Enming", and dance drama "Milk Niang" into the Party School; Relying on the Grand Theater of the provincial capital, the large-scale public welfare performance activities of the "Love Theater" have won wide acclaim for caring for grassroots front-line workers and special groups through high-quality performances. The drama "Hero Mountain" went out of the theater and held a live performance in Hero Hill Square, bringing moving and inspiring ...... to the general public
Propaganda is also productivity, and positive energy must have a large flow. "Debut! Quancheng Literature and Art Hall" ** and *** Douyin number, as of now, "has appeared!" Quancheng Literature and Art Hall has compiled and distributed more than 300 short films, with a total click rate of nearly 100 million times, and at the same time pays attention to making good use of live star materials and Internet hot materials, and a number of thoughtful, warm and powerful popular works have emerged, and have achieved good communication results.
The wisdom of the point, the idea of the line, and the breadth of the area are the key to the entrepreneurship of the literary and artistic work officer. After continuous learning and exploration, we will tell the story of Jinan in the form of literature and art, and spread the sound of Quancheng; By gathering multiple resources, the new form of "literature + culture + cultural tourism" has gradually taken shape, and the prototype of the plan to build the Quancheng Literature and Art Hall is becoming mature.
Convergence opens a new chapter.
The jade scriptures are pondered into many instruments, and the sword is drawn and buried in the sky. In order to speed up the pace of cultural and tourism integration, empower the construction of a culturally strong city, enhance the city's soft power, and promote Jinan from "Internet celebrity" to "Changhong", on July 11, a special symposium was held, at which Dai Longcheng, member of the Standing Committee of the Municipal Party Committee and Minister of the Propaganda Department, personally studied and deployed, and formed a relatively complete work plan to build the Quancheng Literature and Art Hall.
On August 22, 2023, "Debut! The launching ceremony of the "Quancheng Literature and Art Hall" and the first literary and artistic release event were held in the Cultural Center of the High-tech Zone (Happy Twist Theater). The logo and slogan were officially revealed, the Rong ** Communication Alliance was officially established, the ** number and Douyin account were launched simultaneously, and a literary and artistic boom swept in, becoming another bright cultural IP business card of Quancheng, Chaoran Building, Quancheng Square, Shandong Provincial Capital Grand Theater, Jinan Radio and Television Studio, High-tech Zone Cultural Center, Lishan Aesthetic Education Valley, Shizhong District Old Commercial Port, Nanfeng Theater, etc. became the first batch of exhibition venues.
The four beams and eight pillars of the work brand of Quancheng Art Hall have matured, and the four teams of professional troupes, college clubs, volunteer teams, and social groups are ready to go, and the four forms of literary and artistic releases, literary and artistic flash mobs, famous interviews, and literary performances are about to emerge. Literary and artistic releases converge in the same direction. A number of key cultural, cultural, and cultural tourism activities in the city have been released in a centralized manner, a new platform has been built, the initiative has been fought, the main theme has been sung, and the new expectations and needs of the masses of people for cultural life have been met. Literary flash mobs resounded throughout the spring city. In the name of a flash mob, it resonates with the city. "Spring Retribution" a flash mob to celebrate the 20th anniversary of the resurgence of spring water; A large number of innovative and wonderful flash mob activities such as "Lotus Blooming Transcendent Dance" Chinese Dance Excellent Works Chaoran Lou Huimin Performance appeared in the Quancheng Literature and Art Hall, attracting countless tourists to rush to Jinan to check in and feel the poetry and painting of Quancheng. Interviews with famous experts came unexpectedly. Jinan, the spring city on the bank of the big river, has a long cultural vein and a hundred flowers are blooming. "It's here! Taking the interview of "Haiyou Literature and Art" as an opportunity, the Quancheng Literature and Art Hall has successively organized an interview with the main creative team of the main star of "The Flame of the Avenue", the young singer Yuan Ye, the dean of the Dance School of Shandong Youth Political University Fu Xiaoqing, and the team of Lv Opera "Shanbo", and produced more than 10 episodes of programs, focusing on enhancing the city's soft power and telling the story of Quancheng's literature and art. The theatrical performances were splendid. The masses are in, and the literary and artistic services are in. "It's here! The Quancheng Literature and Art Hall has successively broadcast 14 activities, including the "Salute to Heroes - Commemoration of the 75th Anniversary of the Liberation of Jinan", the series of cultural activities of "Singing in the New Era and Striving for a New Journey", and the final evaluation of Chinese dance "Lotus Award" national folk dance.
On February 2, 2024, the first district and county tour of the Quancheng Art Hall kicked off in Shanghe, which is an important measure to use the brand advantages and performance advantages of the Quancheng Art Hall to integrate and utilize local cultural resources and empower the economic and social development of districts and counties.
Insist that the green mountains are not relaxed, and the roots are in the broken rocks. From a point, a flash mob, a cognition to practice, exploration, summary and refinement, the Quancheng Literature and Art Hall has gradually formed an idea, a brand and a model, and the role and value significance ......of literature and art in the new era and new situation have become more prominentThis is not only a leap process of thinking, but also a process of road exploration, along the way thousands of turns, endless aftertaste.
The tide stands on the waves, and the wind rises when the sails are raised. Literature and art are "live", the city is "fire", and literature and art are "prosperous", and the city is "lined". "It's here! Quancheng Literature and Art Hall will continue to combine the new situation and aim at new hot spots, actively explore and build Jinan's "literature and art + culture + cultural tourism" brand IP, detonate online and offline "double traffic", excavate, create and disseminate characteristic culture and city business cards with literature and art as the center, enhance the city's soft power, and contribute to the construction of a strong provincial capital of socialist modernization in the new era of "strong, new, rich, beautiful and high".
If you look back at the way you came, you will know the way back. No matter how far you go, you can't forget why you set out. It's for ......(Li Jingjing, Zhao Civil Aviation).
*: Debuted in the Izumi City Art Hall***