Chapter 1: Overview of the development of the baby and children's products industry.
1.1 Definition of baby and child products industry.
1.1.1 Definition of the concept of baby and children's products industry.
1.1.2. Definition of product categories for baby and children's products.
1.2 Analysis of the social environment of the baby products industry.
1.2.1 Analysis of household consumption cycle and consumption characteristics.
1) Definition of the life cycle of household consumption.
2) Consumption characteristics of different life cycles.
1.2.2 Infant and child size analysis in China.
1) The impact of the comprehensive two-child policy on the birth of infants.
2) Births.
3) The number of infants and children aged 0-14 years.
1.2.3 Per capita income and consumption expenditure.
1.2.4. Analysis of the impact of social environment on the development of the baby and child products industry.
1.3 Analysis of the development status of the baby products industry.
1.3.1 Market size of baby products industry.
1.3.2 Consumption structure of baby and children's products industry.
1.3.3 Consumption characteristics of the baby products industry.
1) The needs of different age groups vary greatly.
2) Separation of buyers from consumers.
1.4 Profit distribution of the infant and children's products industry chain.
Chapter 2: China Baby Food Market Development Analysis.
2.1 Infant milk powder market analysis.
2.1.1 Overview of the development of the infant milk powder market.
2.1.2 Characteristics of the development of the infant milk powder market.
2.1.3 Policy environment for infant milk powder market.
2.1.4 Market size of infant milk powder industry.
1) Analysis of the production scale of infant milk powder.
2) Market size analysis of infant milk powder industry.
2.1.5 Competitive landscape of infant milk powder market.
1) Brand competition pattern in the infant milk powder market.
2) Infant milk powder products** interval distribution.
3) Infant milk powder market channel competition analysis.
2.2 Infant food market analysis.
2.2.1 Overview of the development of the infant food market.
2.2.2 Policy environment for infant food market.
2.2.3 Market size of infant food industry.
2.2.4 Competitive landscape of infant food market.
1) Brand competition pattern in the infant food market.
2) Market structure of infant food segments.
2.2.5 Prospects for the development of infant food market.
2.3 Survey on the consumption of infant milk powder and complementary food.
2.3.1 Survey on consumption of infant milk powder.
1) Portrait of infant milk powder consumer groups.
2) Survey on consumer behavior of infant milk powder.
2.3.2 Survey on Consumption of Complementary Food Products for Infants and Young Children.
Chapter 3: China Infant and Children's Daily Necessities Market Analysis.
3.1 Baby & Children's Toiletries Market Analysis.
3.1.1 Overview of the development of the baby care products market.
3.1.2 Policy environment for baby and child care products market.
3.1.3 Characteristics of the development of the baby toiletries market.
1) Product structure of baby and children's toiletries market.
2) Consumption characteristics of baby and children's toiletries market.
3.1.4 Market size of baby and children's toiletries industry.
3.1.5 Competitive landscape of baby and children's toiletries market.
1) The current situation of competition in the baby and children's toiletries market.
2) The competitive landscape of baby toiletries market.
3) Competitive analysis of baby and child care products channels.
3.1.6 Prospects for the development of baby and children's toiletries market.
3.2 Infant Diapers Market Analysis.
3.2.1 Overview of the development of the infant diaper market.
3.2.2 Policy environment for infant diapers market.
3.2.3 The current situation of the market size of infant diapers.
3.2.4 Characteristics of the development of the infant diaper market.
1) Diaper consumption characteristics.
2) Diaper consumer portraits.
3.2.5 Competitive landscape of infant diapers market.
1) The development status of the infant diaper market.
2) Infant diaper brand competition pattern.
3.2.6 Infant diaper market prospects.
3.3 Market analysis of baby strollers and beds.
3.3.1 Policy environment for baby strollers and beds market.
3.3.2 Characteristics of the development of the stroller and bed market.
1) Consumption characteristics of baby strollers and beds in the market.
2) Characteristics of the operation of the baby carriage and bed market.
3.3.3 The current situation of the market size of strollers and beds.
1) The size of the baby carriage market.
2) Infant cot market size.
3.3.4 Competitive landscape of baby strollers and beds.
1) The competition pattern of baby strollers and bed brands.
2) Channel competition in the baby carriage and bed market.
3.3.5 Market prospects for strollers and beds.
1) The development trend of strollers and beds.
2) The development prospect of strollers and beds.
Chapter 4: China Infant Shoes, Apparel and Toys Market Development Analysis.
4.1 Analysis of the development of the baby clothing market.
4.1.1 Overview of the development of the baby and children's clothing market.
1) The current situation of the baby clothing market.
2) Characteristics of the baby clothing market.
4.1.2 The market size of the development of baby and children's clothing.
4.1.3 Policy environment of the baby and children's clothing market.
4.1.4 Characteristics of the development of the baby clothing market.
1) Structural characteristics of baby and children's clothing products.
2) Consumption characteristics of baby and children's clothing market.
3) The development trend of baby and children's clothing industry.
4.1.5 Competitive landscape of baby and children's clothing market.
4.1.6 Prospects for the development of the baby clothing market.
4.2 Analysis of the market development of baby and children's footwear products.
4.2.1 Overview of the market development of baby and children's footwear products.
4.2.2. The market size of infant footwear product development.
4.2.3 Market policy environment for infant and children's footwear products.
4.2.4. Market competition pattern of baby and children's footwear products.
1) The brand competition pattern of baby and children's footwear products.
2) Regional competition pattern of baby and children's footwear products.
3) Channel competition analysis of baby shoes market.
4.2.5 Market prospects for baby and children's footwear products.
4.3 Analysis of the development of the baby toy market.
4.3.1 Overview of the development of the baby and children's toys market.
1) The market size of the industry is increasing year by year.
2) The scale of retail sales in the industry's online channels has increased.
4.3.2 Policy environment for the baby toy market.
1) Domestic policy standards.
2) Foreign standards.
4.3.3 Competition pattern of baby toys market.
1) Analysis of the development stages of infant toys.
2) Infant toy brand competition pattern.
4.3.4 Prospects for the baby toy market.
4.4 Analysis of wearable electronic devices for infants and children.
4.4.1 Wearable portable mMedDevice market size.
1) Analysis of the market size of wearable portable mobile medical devices in China.
2) Market size analysis of wearable portable mobile medical devices for infants and children in China.
4.4.2 Analysis of the main products of wearable portable mobile medical devices for infants and children.
1) Maternity watch and fetal language monitor.
2) Baby ankle rings.
4.4.3 The development trend of wearable portable mobile medical devices for infants and children.
Chapter 5: Analysis of China's Baby Products Import and Export Market.
5.1 Overview of the import and export market of the industry.
5.1.1 Overview of import and export of juvenile products industry.
5.1.2 Analysis of the structure of import and export products in the baby products industry.
5.2 Analysis of the export situation of the baby and children's products industry.
5.2.1 Overview of the export scale of the baby products industry.
5.2.2 Export product structure of the baby and children's products industry.
5.3 Analysis of export product categories in the infant and child products industry.
5.3.1 Analysis of the export structure of infant and children's food.
5.3.2 Analysis of the export structure of infant and children's daily necessities.
5.3.3 Analysis of the export structure of infant and children's clothing.
5.3.4 Analysis of export structure of infant and children's toys.
5.4 Analysis of imports in the infant and children's products industry.
5.4.1 Overview of imports in the baby and children's products industry.
5.4.2 Structure of imported products in the infant and children's products industry.
5.5 Analysis of Imported Product Categories in the Juvenile Products Industry.
5.5.1 Import structure analysis of infant and child food.
5.5.2 Analysis of the import structure of infant and children's daily necessities.
5.5.3 Analysis of the import structure of infant and children's clothing.
5.5.4 Import structure analysis of infant toys.
Chapter 6: Marketing Analysis of China's Baby Products Industry.
6.1 Marketing model analysis.
6.1.1 Comparison of the main marketing models of the baby products industry.
1) Direct marketing model.
2) **Distribution model.
3) Chain store model.
4) Network marketing model.
5) Comparative analysis of the main marketing models.
6.1.2 Case study of excellent marketing model in the baby products industry.
1) Analysis of excellent cases of direct marketing model.
2) **Excellent case analysis of distribution model.
3) Excellent case analysis of chain store model.
4) Excellent case analysis of network marketing model.
6.1.3 Suggestions for innovation of marketing model in the baby and children's products industry.
1) Channel branding.
2) Virtual community.
3) Professional chaining.
6.2 Sales channel analysis.
6.2.1 Medical channels.
1) The medical channel was born from foreign companies.
2) Domestic enterprises benefit from medical channels.
3) Case study of medical channels - analysis of marketing channels of Shengyuan.
6.2.2 Supermarket channels.
6.2.3 Brand monopoly channels.
6.2.4 Franchise store channels.
6.2.5 Network Channels.
6.2.6 Wholesale market channels.
6.2.7 Comparison of the advantages and disadvantages of different sales channels.
6.3 Marketing Case Studies.
6.3.1 Case study of milk powder brand marketing.
1) Feihe milk powder marketing case.
2) Mengniu "Super Girl" marketing case.
6.3.2 Case study of children's clothing brand marketing.
1) ABC Kids cross-border marketing.
2) The Good Boy Trust Journey.
6.3.3 Toy brand marketing cases.
1) Audi marketing case.
2) Goodbaby marketing case.
Chapter 7: Business Analysis of Leading Companies in China's Baby Products Industry.
7.1 Analysis of China's leading infant food companies.
7.1.1 Twin Cities Nestle***
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Analysis of the types and characteristics of milk powder in enterprises.
4) Enterprise sales channels and networks.
5) Analysis of the advantages and disadvantages of the company's operating conditions.
7.1.2 Yashili International Holdings***
1) A brief overview of the company's development.
2) The main business and products of the enterprise.
3) Analysis of business conditions.
4) Enterprise sales channels and networks.
5) Analysis of the advantages and disadvantages of enterprise competition.
7.1.3 Mead Johnson Nutrition (China)**
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Analysis of the types and characteristics of milk powder in enterprises.
4) Enterprise sales channels and networks.
5) Analysis of the advantages and disadvantages of the company's operating conditions.
7.1.4 Beingmate shares***
1) A brief overview of the company's development.
2) The main business and products of the enterprise.
3) Analysis of business conditions.
4) Enterprise sales channels and networks.
5) Analysis of the advantages and disadvantages of enterprise competition.
6) The latest development trends of the enterprise.
7.1.5 Beidahuang Wandashan Dairy Co., Ltd. ***
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Analysis of the types and characteristics of milk powder in enterprises.
4) Enterprise sales channels and networks.
5) Analysis of the advantages and disadvantages of the company's operating conditions.
7.1.6 Heilongjiang Feihe Dairy***
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Analysis of the types and characteristics of milk powder in enterprises.
4) Enterprise sales channels and networks.
5) Analysis of the advantages and disadvantages of the company's operating conditions.
7.1.7 Inner Mongolia Mengniu Dairy (Group) shares***
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Analysis of enterprise product structure.
4) Analysis of enterprise technology advantages.
5) Enterprise sales channels and networks.
6) Analysis of the advantages and disadvantages of the enterprise.
7) Analysis of the latest development trends of the enterprise.
7.1.8 Bright Dairy Co., Ltd. ***
1) A brief overview of the company's development.
2) The main business and products of the enterprise.
3) Analysis of business conditions.
4) Enterprise sales channels and networks.
5) Analysis of the advantages and disadvantages of enterprise competition.
6) Analysis of the latest development trends of the enterprise.
7.1.9 Shengyuan Nutritional Food***
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Analysis of the types and characteristics of milk powder in enterprises.
4) Enterprise sales channels and networks.
5) Analysis of the advantages and disadvantages of the company's operating conditions.
6) Analysis of the latest development trends of the enterprise.
7.1.10 H&H (H&H) International Holdings***
1) A brief overview of the company's development.
2) Technical level.
3) Main business and product structure.
4) Sales channels and networks.
5) Business operation.
6) Analysis of the advantages and disadvantages of the enterprise.
7.2 Analysis of China's leading infant and child daily necessities companies.
7.2.1 Guangzhou Procter & Gamble***
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Enterprise product structure and new product trends.
4) Enterprise sales channels and networks.
5) Analysis of the advantages and disadvantages of the company's operating conditions.
7.2.2 Johnson & Johnson (China)**
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Enterprise product structure and new product trends.
4) Enterprise sales channels and networks.
5) Analysis of the advantages and disadvantages of the company's operating conditions.
7.2.3 Pigeon Management (Shanghai)**
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Enterprise product structure and new product trends.
4) Enterprise sales channels and networks.
5) Analysis of the advantages and disadvantages of the company's operating conditions.
7.2.4 Tianjin Yumeijing Group***
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Enterprise product structure and new product trends.
4) Enterprise sales channels and networks.
5) Analysis of the advantages and disadvantages of the company's operating conditions.
7.2.5 Hengan (China) Hygiene Products***
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Enterprise product structure and new product trends.
4) Enterprise sales channels and networks.
5) Analysis of the advantages and disadvantages of the company's operating conditions.
7.2.6 All Nippon American Industrial (Shanghai)**
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Enterprise product structure and new product trends.
4) Enterprise sales channels and networks.
5) Analysis of the advantages and disadvantages of the company's operating conditions.
7.2.7 Beijing Kimberly-Clark Personal Hygiene Products***
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Enterprise product structure and new product trends.
4) Enterprise sales channels and networks.
5) Analysis of the advantages and disadvantages of the company's operating conditions.
7.2.8 Ningbo Goodbaby Children's Products***
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Enterprise product structure and new product trends.
4) Enterprise sales channels and networks.
5) Analysis of the advantages and disadvantages of the company's operating conditions.
7.2.9 Xiamen Dierte Enterprise***
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Enterprise product structure and new product trends.
4) Enterprise sales channels and networks.
5) Analysis of the advantages and disadvantages of the company's operating conditions.
7.2.10 Ningbo Kangbei Children's Products***
1) Brief analysis of enterprise development.
2) Enterprise product structure and new product trends.
3) Enterprise sales channels and networks.
4) Analysis of the advantages and disadvantages of the company's operating conditions.
7.3 Analysis of China's leading infant footwear and clothing and toys.
7.3.1 Zhejiang Semir Apparel Co., Ltd. *** business analysis.
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Categories and characteristics of corporate retail clothing.
4) Enterprise marketing channels and sales network.
5) Analysis of the advantages and disadvantages of enterprise development.
7.3.2 Shanghai Baby Room Baby Products***
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) The product structure of the enterprise.
4) Enterprise sales channels and networks.
5) Analysis of the advantages and disadvantages of the company's operating conditions.
7.3.3 Guangdong Little Pig Banner Clothing Co., Ltd. ***
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Analysis of children's clothing business of enterprises.
4) Enterprise sales channel analysis.
5) Analysis of the advantages and disadvantages of the company's operating conditions.
7.3.4 Shenzhen Anel shares***
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Analysis of children's clothing business of enterprises.
4) Enterprise sales channel analysis.
5) Analysis of the advantages and disadvantages of the company's operating conditions.
7.3.5 Babu Bean (China) Children's Products***
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) The product structure of the enterprise.
4) Enterprise sales channels and networks.
5) Analysis of the advantages and disadvantages of the company's operating conditions.
7.3.6 Ningbo Yixiu Co., Ltd.
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Enterprise product structure and new product trends.
4) Enterprise sales channels and networks.
5) Analysis of the advantages and disadvantages of the company's operating conditions.
7.3.7 Jinjiang City Bumblebee Sporting Goods***
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Enterprise product structure and new product trends.
4) Enterprise sales channels and networks.
5) Analysis of the advantages and disadvantages of the company's operating conditions.
7.3.8 Alpha Entertainment Co., Ltd. ***
1) Enterprise development history and basic information.
2) Business conditions.
3) The main business income, product distribution and toy revenue proportion of the enterprise.
4) Regional distribution of the main business income of the enterprise.
5) The layout of the company's toy manufacturing business.
6) Analysis of the advantages and disadvantages of enterprises developing toy manufacturing business.
7.3.9 Guangdong Gaole shares***
1) Basic information of the enterprise.
2) Business conditions.
3) The main business income, product distribution and toy revenue proportion of the enterprise.
4) Regional distribution of the main business income of the enterprise.
5) The layout of the company's toy manufacturing business.
6) Analysis of the advantages and disadvantages of enterprises developing toy manufacturing business.
7.3.10 Guangdong Bangbao Educational Toys Co., Ltd. ***
1) Enterprise development history and basic information.
2) Business conditions.
3) The main business income, product distribution and toy revenue proportion of the enterprise.
4) Regional distribution of the main business income of the enterprise.
5) The layout of the company's toy manufacturing business.
6) Analysis of the advantages and disadvantages of enterprises developing toy manufacturing business.
7.3.11 Rastar Interactive Entertainment Co., Ltd. ***
1) Enterprise development history and basic information.
2) Business conditions.
3) The main business income, product distribution and toy revenue proportion of the enterprise.
4) Regional distribution of the main business income of the enterprise.
5) The layout of the company's toy manufacturing business.
6) Analysis of the advantages and disadvantages of enterprises developing toy manufacturing business.
Chapter 8: China Baby Products Industry Outlook Analysis.
8.1 Analysis of the development prospect of China's baby products industry.
8.1.1 Analysis of the development trend of the baby products industry.
8.1.2 The new generation of consumers stimulates new business models in the infant and child industry.
Post-"parents vs post-" infants.
2) O2O maternal and infant chain: multi-point efforts, the ultimate shopping experience.
3) Zulily: The flash sale model creates the myth of fast fashion for maternal and baby products.
4) IP+ derivatives: meet children's interests and achieve commodity sales.
8.1.3 Market prospect analysis of baby products industry.
8.2 Analysis of the investment prospect of China's baby products industry.
8.2.1 Analysis of the investment status of the baby products industry.
8.2.2 Analysis of the investment prospect of the baby products industry.
1) The consumption potential of infants and children is huge, and consumption upgrading has brought market growth.
2) Consumption of baby and child goods: consumer demand is increasing, and the competitive landscape varies from industry to industry.
Table of Contents of Charts. Figure 1: Definition of the concept of the baby and children's products industry.
Figure 2: Product types of baby and children's products.
Chart 3: Segmentation of the baby and children's products industry.
Figure 4: Household consumption life cycle.
Figure 5: Household consumption characteristics by life cycle.
Figure 6: Birth rate of Chinese population from 2013 to 2023 (unit: ).
Figure 7: Number of births in China from 2012 to 2023 (unit: 10,000 people).
Figure 8: Number of infants and children (0-14 years old) in China from 2014 to 2023 (unit: 10,000 people).
Figure 9: Per capita disposable income of urban and rural residents in China, 2013-2023 (unit: yuan).
Figure 10: Per capita consumption expenditure of Chinese residents from 2013 to 2023 (unit: yuan, %)
Figure 11: Market size of China's maternal and infant industry from 2017 to 2023 (unit: trillion yuan, %)
Figure 12: China's baby products market size from 2017 to 2023 (unit: 100 million yuan, %)
Figure 13: Comparison between the growth rate of per capita consumption expenditure of infants and children in China from 2017 to 2023 (unit: %)
Figure 14: Consumption structure of China's baby and children's products in 2023 (unit: %)
Figure 15: Consumption structure of baby and children's products in China by age group in 2023.
Figure 16: Profit distribution of China's baby and child products industry chain (unit: %)
Exhibit 17: Summary of the status of China's infant milk powder industry.
Exhibit 18: Characteristics of the infant milk powder market.
Exhibit 19: China's main policies related to infant milk powder from 2018 to 2023.
Exhibit 20: Main relevant standards for the infant milk powder industry from 1999 to 2023.
Exhibit 21: Infant formula registrations in China as of 2023 (unit: units).
Figure 22: China's infant milk powder market size from 2015 to 2023 (unit: 100 million yuan, %)
Exhibit 23: China's infant formula brand ladder.
Figure 24: Comparison of market share of foreign milk powder brands around 2023 (unit: %)
Exhibit 25: Competitive landscape of China's milk powder industry brands in 2023 (%)
Exhibit 26: Brand competition landscape of China's infant formula market in 2023 (%)
Figure 27: Retail price trend of infant milk powder in China from 2011 to 2023 (unit: yuan kg).
Chart 28: Comparison of market share of domestic brands and foreign brands in tier-1 cities in 2023 (unit: %)
Exhibit 29: Distribution of channels through which Chinese consumers purchase infant milk powder in 2023 (unit: %)
Exhibit 30: Types of complementary foods for infants and young children.
Figure 31: From 2009 to 2023, China introduced policies related to complementary food for infants and young children.
Exhibit 32: Major standards related to China's infant food industry from 2011 to 2023.
Figure 33: China's infant food market size and growth rate from 2014 to 2023 (unit: 100 million yuan, %)
Exhibit 34: Top 10 Chinese infant food brands in 2023
Exhibit 35: Market structure of China's infant food segment in 2023 (%)
Figure 36: China's infant food market capacity** (unit: 100 million yuan) from 2024 to 2030
Exhibit 37: Chinese consumers' willingness to buy imported domestic infant milk powder by income level in 2023 (unit: %)
Exhibit 38: Chinese consumers' willingness to buy imported domestic infant milk powder by educational background, 2023 (unit: %)
Exhibit 39: Chinese consumers' willingness to buy imported domestic infant milk powder by occupational status, 2023 (unit: %)
Figure 40: Distribution of infant milk powder purchased by Chinese consumers in 2023 (unit: %)
Figure 41: Distribution of infant milk powder purchased by consumers in different cities in China in 2023 (unit: %)
Exhibit 42: Factors that Chinese consumers pay the most attention to when buying infant milk powder in 2023 (unit: %)
Exhibit 43: Channels for Chinese netizens to purchase complementary food for mothers, infants and young children in 2023 (unit: %)
Exhibit 44: 2023 Survey on Chinese Consumers' Satisfaction with Purchasing Complementary Food for Infants and Young Children (unit: %)
Exhibit 45: Top 5 Considerations for Chinese Consumers to Buy Complementary Foods for Infants and Young Children in 2023 (Unit: %)
Exhibit 46: Types of Infant Food Brands Purchased by Chinese Consumers in 2023 (Unit: %)
Exhibit 47: Chinese consumers' expectations for the infant food industry in 2023 (unit: %)
Exhibit 48: Infant and toddler toiletries by category.
Exhibit 49: Domestic and foreign shampoo brands.
Figure 50: The average monthly consumption of baby toiletries by Chinese households (unit: yuan).
Figure 51: Market size of China's baby care products from 2017 to 2023 (unit: 100 million yuan, %)
Exhibit 52: Market share of companies in China's infant care products market in 2023 (unit: %)
Figure 53: Trends in the infant care channel.
Figure 54: China's baby and children's toiletries market size, 2024-2030** (unit: 100 million yuan).
Exhibit 55: Main relevant standards of China's infant diaper industry from 2014 to 2023.
Figure 56: China's infant diaper market size from 2013 to 2020 (unit: 100 million yuan, %)
Exhibit 57: Analysis of consumer characteristics of diaper product purchases (in %)
Exhibit 58: Analysis of the factors that consumers pay attention to when purchasing diapers (unit: %)
Exhibit 59: Range of consumer acceptance per diaper (unit: %)
Figure 60: Brand competition pattern of China's baby diaper industry in 2023 (unit: %)
Exhibit 61: Comparison table of typical diaper brand performance.
Figure 62: 2024-2030 China diaper demand market size** (unit: 100 million yuan).
Exhibit 63: China's standards for children's furniture.
Figure 64: China's stroller market size from 2014 to 2020 (unit: 100 million yuan, %)
Figure 65: China's baby crib market size from 2016 to 2020 (unit: 100 million yuan, %)
Figure 66: Competition pattern of China's stroller market.
Exhibit 67: Major brands in the domestic crib market.
Figure 68: Advantages of solid wood cribs.
Figure 69: China's stroller market size from 2021 to 2026** (unit: 100 million yuan).
Figure 70: China's crib market size from 2021 to 2026** (unit: 100 million yuan).
Figure 71: China's children's clothing market size from 2017 to 2023 (unit: 100 million yuan, %)
Exhibit 72: Key policies related to infant and children's clothing in China.
Exhibit 73: China's standards for infant and children's clothing.
Exhibit 74: Characteristics of China's infant clothing consumption.
Figure 75: Brand competition pattern of China's children's clothing industry in 2023 (unit: %)
Figure 76: The proportion of high-end and low-end brands in China's children's clothing industry from 2018 to 2023 (unit: %)
Figure 77: China's baby apparel market size from 2024 to 2030** (unit: 100 million yuan).
Figure 78: China's infant footwear market size from 2017 to 2023 (unit: 100 million yuan, %)
Exhibit 79: Standards for infant and children's footwear products.
Exhibit 80: Brand competition pattern of China's children's footwear market in 2023 (%)
Figure 81: Regional distribution of infant and toddler production in China.
Figure 82: China's infant footwear market size from 2024 to 2030** (unit: 100 million yuan).
Figure 83: Changes in the size of China's infant and children's toys market from 2016 to 2023 (unit: 100 million yuan, %)
Figure 84: Changes in the proportion of retail sales of baby toys in China from online and offline channels from 2018 to 2023 (unit: %)
Exhibit 85: Key policies related to infant and children's toys in China.
Exhibit 86: Domestic standards for infant and children's toys.
Exhibit 87: Standards for infant and toddler toys abroad.
Figure 88: Market layout of major domestic toy listed companies.
Figure 89: China's infant and toy market size, 2024-2030** (unit: 100 million yuan).
Figure 90: China's wearable portable mobile medical equipment market size from 2016 to 2023 (unit: 100 million yuan, %)
Figure 91: Market size of wearable portable mobile medical electronic devices for infants and children in China from 2016 to 2023 (unit: 100 million yuan, %)
Exhibit 92: Major products of wearable portable mobile medical devices for infants and children.
Chart 93: 2019-2023 import and export status of China's baby and children's products industry (unit: 100 million yuan).
Exhibit 94: Imports and exports of juvenile products.
Figure 95: Exports of China's baby and child products industry from 2018 to 2023 (unit: 100 million yuan).
Exhibit 96: 2019-2023 China's baby products industry main export product structure table (unit: 100000 tons, 100 million yuan).
Exhibit 97: Chart of the main export products of the baby and children's products industry in 2023 (by value) (unit: %)
Exhibit 98: Overview of infant and child food export products from 2019 to 2023 (unit: 100 tons, million yuan).
Exhibit 99: Infant and children's food export product structure (by value) (unit: %)
Figure 100: 2019-2023 export trend of baby and children's daily necessities (unit: 10,000 tons, 100 million yuan).
Exhibit 101: Export product structure of baby and children's daily necessities in 2023 (by value) (unit: %)
Figure 102: Trend of baby and children's clothing export products from 2019 to 2023 (unit: 10 tons, million yuan).
Exhibit 103: Infant and children's clothing export product structure in 2023 (unit: %)
Figure 104: 2019-2023 export trend of baby toys (unit: 10,000 tons, 100 million yuan).
Exhibit 105: Export product structure of infant and children's toys in 2023 (unit: %)
Figure 106: Imports of China's baby and children's products industry from 2018 to 2023 (unit: 100 million yuan).
Figure 107: 2019-2023 structure of major imported products in China's baby products industry (unit: 100 tons, 100 million yuan).
Exhibit 108: Structure of major imported products of the baby and children's products industry in 2023 (by value) (unit: %)
Chart 109: Trend of imported products of baby and children's food from 2019 to 2023 (unit: 10,000 tons, 100 million yuan).
Exhibit 110: Infant and Child Food Imports (by Value) (Unit: %), 2023
Figure 111: 2019-2023 import trend of infant and children's daily necessities (unit: tons, 10,000 yuan).
Exhibit 112: Import product structure of infant and children's daily necessities in 2023 (unit: %)
Exhibit 113: 2019-2023 Trend of Imported Products of Infant and Children's Clothing (Unit: Tons, 10,000 Yuan).
Exhibit 114: Infant and children's clothing import product structure in 2023 (unit: %)
Figure 115: 2019-2023 import trend of infant and children's toys (unit: tons, 10,000 yuan).
Exhibit 116: Import structure of infant and children's toys in 2023 (unit: %)
Exhibit 117: Comparison of the advantages and disadvantages of the main marketing models in the baby and child products industry.
Exhibit 118: Breakdown of China's maternal and infant consumption channels (by sales) (unit: %), 2019-2023
Exhibit 119: Comparison of advantages and disadvantages of different sales channels in the baby and child products industry.
Exhibit 120: A case study of the "Good Baby: New Hot Mom Campaign" advertising campaign.