Chapter 1: Overview of the development of China's community** industry.
1.1 Community** Industry Overview.
1.1.1 Community** Definition.
1.1.2 Origin of the Community Mode.
1.1.3. Community** consumption scenarios and consumer groups.
1.1.4 Relationship between the community** and other e-commerce models.
1.1.5 Analysis of the strengths of the community**.
1.2 Analysis of the development background of the community industry.
1.2.1 Demand side 1: The convenience store format in second- and third-tier cities is gradually maturing.
1.2.2 Demand side 2: Consumption grading gives birth to communities**.
1.2.3 **End: * The overall level of infrastructure such as the chain has been improved.
1.2.4 Logistics: Instant delivery is developing rapidly.
1.2.5. Technical side: WeChat ecology is improved, and traffic dividends are released.
1.3 Analysis of the challenges faced by the community** industry.
1.3.1 **Chain Challenge.
1.3.2 Community Operational Challenges.
1.3.3 Go to the Captain Challenge.
1.3.4 Product Line Expansion Challenges.
1.3.5 Profit Model Challenges.
1.4. The development path of the community industry.
Chapter 2: Analysis of the development status of China's community industry.
2.1 Analysis of the development status of China's convenience store industry.
2.1.1 The development history of China's convenience store industry.
2.1.2 Market characteristics of China's convenience store industry.
2.1.3 Market size of China's convenience store industry.
2.1.4 The market pattern of China's convenience store industry.
1) Regional competition.
2) Brand competition.
2.1.5 Development trend of China's convenience store industry.
2.1.6 Market outlook of China's convenience store industry.
2.2 Analysis of the development of China's community ** industry.
2.2.1 Analysis of the development process of China's community ** industry.
2.2.2 Analysis of the development characteristics of China's community industry.
2.2.3 Analysis of the market size of China's community industry.
1) The market size of the community ** industry.
2) The scale of potential users in the community - e-commerce.
2.2.4 Analysis of the advantages of Chinese community **products**.
2.2.5 Analysis of the profitability of China's community** industry.
2.3 Market competition analysis of China's community** industry.
2.3.1 China Community** Industry Atlas.
1) Map of China's community industry chain.
2) Spectrum of the Chinese community** platform.
2.3.2 Analysis of Internet giants' entry into the community**.
2.3.3 Analysis of the competitive landscape of China's community**.
2.4 Survey and analysis of Chinese community** users.
2.4.1 Community** popularity and mode of transmission.
2.4.2 Survey of the reasons why consumers use the community**.
2.4.3 Community** consumer purchase category survey.
2.4.4 Community** consumption frequency and consumption amount.
2.4.5 Reasons why consumers choose the community** platform.
2.4.6 Community** Survey of Alternative Offline Shopping Advantages.
2.5 Analysis of the layout of the Chinese Internet giants' community**.
2.5.1 Analysis of the layout of Alibaba District**.
2.5.2 Layout analysis of JD community**.
2.5.3 Analysis of the layout of Tencent's community**.
2.5.4 Analysis of the layout of the Meituan community**.
2.5.5 Pinduoduo Community** Layout Analysis.
Chapter 3: Market Analysis of Community Industry Segment Products.
3.1. Analysis of the demand structure of the community** category.
3.2 Fresh Community** Market Analysis.
3.2.1 Analysis of the characteristics of fresh communities**.
1) Cost-effective + high timeliness.
2) Effectively reduce inventory and slow down inventory loss.
3) Profitability is better than other models.
3.2.2 Fresh community** needs analysis.
3.2.3 Analysis of competition in fresh communities.
3.2.4 Fresh Community** Market Trend Analysis.
1) Pattern trends.
2) Industry market trends.
3.2.5 Fresh Community Demand Prospects.
3.3 Daily necessities community** market analysis.
3.3.1 Analysis of the characteristics of the daily necessities community**.
1) Mainly daily necessities and fast-moving consumer goods.
2) The category is gradually enriched.
3.3.2 Analysis of the market size of daily necessities community**.
3.3.3 Analysis of the competitive landscape of daily necessities community.
3.3.4 Analysis of the market trend of daily necessities community**.
1) The category will continue to be enriched.
2) The market size will continue to expand.
3.3.5 Development prospects of daily necessities community.
Chapter 4: Analysis of China's Community** Business Model and Refined Operation Strategy.
4.1 Introduction to the business model of the community**.
4.1.1 Introduction to the business model of the community**.
4.1.2 Analysis of the characteristics of the business model of the community.
4.2 Analysis of the constituent elements of the community** model.
4.3 Analysis of the type of community model.
4.3.1 Categorized by the mode of the role of the team leader.
1) "Bao Ma + Community" mode.
2) "Store Manager + Community" mode.
4.3.2 Classified according to the mode of commodity ** chain.
4.4 Community** platform type analysis.
4.5. Analysis of the construction of the community ** ecosystem and the refined operation strategy.
4.5.1. Composition of the community** ecosystem.
4.5.2. Refined operation strategy of the community - recruitment and management of the head of the regiment.
1) Determine the mode and prepare the corresponding publicity materials.
2) Formal recruitment, online and offline multi-channel delivery.
3) Management and training of the head of the regiment.
4.5.3. Community** refined operation strategy - keep good quality and low price.
4.5.4. Community** refined operation strategy - community operation.
1) The community is the concentration of traffic.
2) The interaction and content generated by the community enhance user stickiness.
3) The community can quickly collect user feedback.
4.5.5. Refined operation strategy of the community - chain management.
1) Optimization of the overall operating period.
2) Optimize the management of purchasing merchants.
3) Optimize the location of the sorting bin.
4.5.6. Community** refined operation strategy - front position.
Chapter 5: Analysis of the development of key regions in China's community** industry.
5.1 Analysis of the regional market structure of China's community** industry.
5.2 Analysis of the development of the community industry in Guangdong Province.
5.2.1 Analysis of the current situation of community demand in Guangdong Province.
1) Population size.
2) Income level.
3) Consumption level.
5.2.2 Analysis of the development status of the community ** industry in Guangdong Province.
5.2.3 Analysis of the market prospect of the community industry in Guangdong Province.
5.3 Analysis of the development of the community industry in Hunan Province.
5.3.1 Analysis of the development environment of the community industry in Hunan Province.
1) Population size.
2) Income level.
3) Consumption level.
5.3.2 Analysis of the development status of the community industry in Hunan Province and cities.
5.3.3 Analysis of the market prospect of the community industry in Hunan Province.
5.4 Analysis of the development of the community industry in Jiangsu Province.
5.4.1 Analysis of the development environment of the community industry in Jiangsu Province.
1) Population size.
2) Income level.
3) Consumption level.
5.4.2 Analysis of the development status of the community ** industry in Jiangsu Province.
5.4.3 Analysis of the market prospect of the community ** industry in Jiangsu Province.
5.5 Analysis of the development of the community industry in Zhejiang Province.
5.5.1 Analysis of the development environment of the community industry in Zhejiang Province.
1) Population size.
2) Income level.
3) Consumption level.
5.5.2 Analysis of the development status of the community ** industry in Zhejiang Province.
5.5.3 Analysis of the market prospect of the community industry in Zhejiang Province.
5.6 Analysis of the development of the community industry in Henan Province.
5.6.1 Analysis of the development environment of the community industry in Henan Province.
1) Population size.
2) Income level.
3) Consumption level.
5.6.2 Analysis of the development status of the community ** industry in Henan Province.
5.6.3 Analysis of the market prospect of the community industry in Henan Province.
Chapter 6: Case studies of leading companies in China's community**.
6.1. Overview of the development of enterprises in the community** industry.
6.2 Analysis of excellent cases of ** enterprises in the community.
6.2.1 Ten Hui Groups.
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Analysis of enterprise business model.
4) Business analysis of the business community.
5) Analysis of the advantages and disadvantages of enterprise development.
6) Analysis of the latest development trends of the enterprise.
6.2.2 Life with the same journey.
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Analysis of enterprise business model.
4) Business analysis of the business community.
5) Analysis of the advantages and disadvantages of enterprise development.
6) Analysis of the latest development trends of the enterprise.
6.2.3 Orange Hearts Preferred.
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Analysis of enterprise business model.
4) Business analysis of the business community.
5) Analysis of the advantages and disadvantages of enterprise development.
6) Analysis of the latest development trends of the enterprise.
6.2.4 Dining Sessions.
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Analysis of enterprise business model.
4) Business analysis of the business community.
5) Analysis of the advantages and disadvantages of enterprise development.
6) Analysis of the latest development trends of the enterprise.
6.2.5 Vegetable Dongpo.
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Analysis of enterprise business model.
4) Business analysis of the business community.
5) Analysis of the advantages and disadvantages of enterprise development.
6) Analysis of the latest development trends of the enterprise.
6.2.6 Prosperity Preferred.
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Analysis of enterprise business model.
4) Business analysis of the business community.
5) Analysis of the advantages and disadvantages of enterprise development.
6.2.7 Buy more groceries.
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Analysis of enterprise business model.
4) Business analysis of the business community.
5) Analysis of the advantages and disadvantages of enterprise development.
6.2.8 Hema Fresh.
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Analysis of enterprise business model.
4) Business analysis of the business community.
5) Analysis of the advantages and disadvantages of enterprise development.
6.2.9 Friends Shop.
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Analysis of enterprise business model.
4) Business analysis of the business community.
5) Analysis of the advantages and disadvantages of enterprise development.
6.2.10 Meituan Preferred.
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Analysis of enterprise business model.
4) Business analysis of the business community.
5) Analysis of the advantages and disadvantages of enterprise development.
Chapter 7: Community Industry Outlook and Investment Advice.
7.1 Community**Industry Development Trends and Prospects**.
7.1.1. Analysis of industry development factors.
7.1.2 Industry Development Trends**.
1) Merchants of different categories join the industry.
2) The operation and service level of the "head of the regiment" have become an important factor in the community.
3) With the help of big data analysis, we can accurately customize preferential services.
4) Exist in the form of "physical store warehouse + community".
7.1.3 Industry development prospects**.
7.2 Investment status and risk analysis of the community** industry.
7.2.1. Analysis of the current situation of industry investment.
7.2.2. Industry investment risk warning.
1) Competitive risk - the community model is easy to replicate.
2) Operational risk - logistics pressure is high after scale.
3) The risk of personnel turnover - the instability of the regiment commander.
4) Product risk - quality uncertainty.
5) Channel risk – over-reliance on WeChat.
7.2.3 Industry mergers and acquisitions analysis.
1) Tongcheng Life acquires Neighbor One.
2) Tongcheng Life's acquisition of Koala Selection.
3) The Ten Hui Group acquires you, me and you.
7.3 Analysis of investment opportunities in the community** industry.
7.3.1. Analysis of the investment value of the industry.
7.3.2 Industry investment opportunity analysis.
7.4. Analysis of the development strategy and planning of the community ** industry.
7.4.1. Research and analysis of the development strategy of the community ** industry.
1) Product development strategy.
2) Business development strategy.
3) Technology development strategy.
4) User development strategy.
7.4.2. Strategic thinking on China's community-leading enterprises.
1) Develop a target market strategy for community canned food.
2) Improve the incentive and management of the head of the regiment.
3) Improve the adaptability of the first chain to the community ** enterprises.
7.4.3 Analysis of the development suggestions for the ** industry in China's community.
1) Increase the construction of the first chain.
2) Strengthen the maintenance of the regimental commander.
3) Increase quality stability.
4) Go to the WeChat group.
Table of Contents of Charts. Figure 1: Relationship between community** and other e-commerce models.
Figure 2: Analysis of the advantages of community** over traditional e-commerce.
Figure 3: Top 10 in 2020 China Urban Convenience Store Index
Figure 4: Consumer Interest Circle Survey (in %)
Exhibit 5: Top 6 consumer interest circles (in %)
Figure 6: The development of convenience stores in China.
Figure 7: Convenience stores vs. other retail formats.
Figure 8: Trend of the number of convenience stores in China from 2019 to 2023 (unit: 10,000).
Figure 9: 2019-2023 sales trend of China's convenience store industry (including petroleum system) (unit: 100 million yuan, %)
Figure 10: Convenience stores in major cities in 2023 (unit: households, per person).
Exhibit 11: China's Convenience Store Competitive Landscape by Number of Stores in 2023 (Unit: %)
Figure 12: Top 10 convenience store enterprises in China by number of stores in 2023 (unit: households).
Figure 13: Analysis of Convenience Store Development Trends.
Figure 14: 2024-2030 China's convenience store sales** (unit: 100 million yuan).
Exhibit 15: The development history of China's community** industry.
Figure 16: Analysis of the development characteristics of China's community** industry.
Figure 17: 2019-2023 China's community industry market size and (unit: 100 million yuan).
Figure 18: 2018-2023 China's E-commerce users (unit: 100 million people).
Exhibit 19: Comparison of platform and store prices.
Exhibit 20: Comparison of profitability of different fresh retail models.
Exhibit 21: Profitability of Xingsheng Preferred Fresh and Standard UE Model (unit: %)
Figure 22: Schematic diagram of China's community** industry chain.
Figure 23: Map of China's Community** Industry Chain (Selected Enterprises).
Exhibit 24: Spectrum of the China Community** platform.
Exhibit 25: Internet Giants** Entry.
Exhibit 26: Competitive landscape of Chinese communities**.
Exhibit 27: Survey of prevalence and transmission routes among Chinese communities** (unit: %)
Exhibit 28: Survey of reasons for rejection used by Chinese communities** (unit: %)
Exhibit 29: Survey of Categories Purchased by Consumers** in China (Unit: %)
Exhibit 30: Consumer Frequency in Chinese Communities** (in %)
Exhibit 31: Amount of consumer spending by Chinese communities** (in %)
Exhibit 32: Survey of Reasons for Chinese Consumers to Choose Community** Platforms (Unit: %)
Exhibit 33: Willingness to Recommend Friends and Family to Use Community** Survey (Unit: %)
Exhibit 34: Survey of Community** Alternative to Offline Shopping Advantage (in %)
Figure 35: Alibaba's Community** Layout.
Exhibit 36: Alibaba** layout.
Exhibit 37: Layout of Tencent's Community**.
Exhibit 38: Meituan's restructuring and key leaders.
Exhibit 39: Meituan's preferred advantage analysis.
Exhibit 40: Meituan's preferred business model.
Exhibit 41: Proportion of fresh food categories on major communities** platforms (unit: %)
Exhibit 42: Demand structure of community** categories in 2023 (unit: %)
Exhibit 43: Fresh Community** Delivery Range, Timeliness and Advantages**.
Exhibit 44: Loss rate and mark-up rate of major fresh products (in %)
Figure 45: The bullwhip effect in the fresh chain.
Exhibit 46: Profitability analysis of different fresh retail models.
Figure 47: Fresh food community** demand products and scale (unit: 100 million yuan, %)
Exhibit 48: Summary of competition in the fresh community**.
Exhibit 49: Integration of the community retail model with the community app model.
Exhibit 50: Community** pattern trends.
Exhibit 51: Community** Industry Market Trends.
Figure 52: Market size and (unit: 100 million yuan, %) of fresh communities from 2024 to 2030
Figure 53: SKUs of some daily necessities community platforms (unit: units).
Figure 54: Daily necessities community** demand products and scale (unit: 100 million yuan, %)
Exhibit 55: Summary of competition in the daily necessities community**.
Figure 56: Market size and market size of fresh communities from 2024 to 2030 (unit: 100 million yuan, %)
Exhibit 57: Community** Business Model.
Exhibit 58: Characterization of Community** Business Models.
Figure 59: Analysis of the key elements of the community** model.
Figure 60: Analysis of the advantages and disadvantages of the "Bao Ma + Community" model.
Figure 61: Analysis of the advantages and disadvantages of the "store manager + community" model.
Exhibit 62: Patterns of communities by commodity chain.
Exhibit 63: Community** Platform Classification.
Exhibit 64: Candidates for Community Leaders.
Figure 65: Fission method of online delivery.
Exhibit 66: Offline Push Method.
Exhibit 67: Standardized head management system.
Exhibit 68: How front-loading operations are performed.
Figure 69: Regional distribution of mainstream community ** platforms in China as of 2023 (unit: households).
Figure 70: Statistical analysis of permanent resident population in Guangdong Province from 2011 to 2023 (unit: 10,000 people, %)
Figure 71: Per capita disposable income of permanent residents in Guangdong Province, 2017-2023 (unit: yuan, %)
Figure 72: Per capita consumption expenditure of residents in Guangdong Province from 2018 to 2023 (unit: yuan, %)
Exhibit 73: Development status of leading community** platforms in Guangdong Province.
Figure 74: Statistical analysis of permanent resident population in Hunan Province from 2019 to 2023 (unit: 10,000 people, %)
Figure 75: Per capita disposable income of residents in Hunan Province from 2018 to 2023 (unit: yuan).
Figure 76: Per capita consumption expenditure of residents in Hunan Province from 2018 to 2023 (unit: yuan, %)
Exhibit 77: Reasons for the development of communities** in Hunan Province.
Figure 78: Statistical analysis of permanent resident population in Jiangsu Province from 2019 to 2023 (unit: 10,000 people, %)
Figure 79: Per capita disposable income of residents in Jiangsu Province from 2019 to 2023 (unit: yuan).
Figure 80: Per capita living consumption expenditure of residents in Jiangsu Province from 2019 to 2023 (unit: yuan).
Figure 81: Development status of leading community platforms in Jiangsu Province.
Figure 82: Permanent Resident Population Statistics of Zhejiang Province from 2019 to 2023 (Unit: 10,000 people, %)
Figure 83: Per capita disposable income of residents in Zhejiang Province from 2019 to 2023 (unit: yuan).
Figure 84: Household consumption expenditure in Zhejiang Province from 2018 to 2023 (unit: yuan, %)
Figure 85: Development status of communities by region in Zhejiang Province.
Figure 86: Changes in the number of permanent residents in Henan Province from 2019 to 2023 (unit: 10,000 people, %)
Figure 87: Changes in per capita disposable income of residents in Henan Province from 2018 to 2023 (unit: yuan, %)
Figure 88: Changes in per capita consumption expenditure of residents in Henan Province from 2018 to 2023 (unit: yuan, %)
Figure 89: Changes in the number of community** platform enterprises in China from 2019 to 2023 (unit: households).
Exhibit 90: Beijing Shihui Technology*** Basic Information Table.
Exhibit 91: Financing of the Ten Groups.
Exhibit 92: Three phases of the business layout of the Ten Hui Group.
Exhibit 93: Analysis of the strengths and weaknesses of the 10 clusters.
Exhibit 94: Suzhou Fresh Orange Technology*** Basic Information Table.
Exhibit 95: Tongcheng Life's development history.
Exhibit 96: Summary of Tongcheng Life's financing.
Exhibit 97: Analysis of the three major business modules of Tongcheng Life.
Exhibit 98: Analysis of the advantages and disadvantages of Tongcheng Life.
Exhibit 99: Orange Heart Preferred's development history & operating performance.
Exhibit 100: Orange Heart's Preferred Community** Business Category.
Exhibit 101: Analysis of the advantages and disadvantages of the orange heart preference.
Exhibit 102: Seven delicious technologies in Wuhan***
Exhibit 103: Summary of Dining Club financing.
Exhibit 104: Area coverage of Dining Clubs.
Exhibit 105: Analysis of the advantages and disadvantages of the Dining Club.
Exhibit 106: Beijing Wooden House Times Technology***
Chart 107: 2018-2023 vegetable Dongpo service customers**m (unit: 100 million yuan).
Figure 108: Distribution of customer types in Dongpo (unit: %)
Figure 109: Vegetable Dongpo's global channel network layout.
Figure 110: Service content and model of vegetable Dongpo.
Exhibit 111: Analysis of the advantages and disadvantages of vegetable Dongpo.
Exhibit 112: Hunan Xingsheng Preferred E-commerce*** Basic Information Table.
Exhibit 113: The development history of Xingsheng Preferred.
Exhibit 114: Thriving Preferred Community** model.
Exhibit 115: Map of Xingsheng Preferred Expansion Area.
Figure 116: Analysis of the advantages and disadvantages of Hunan Xingsheng Preferred E-commerce development.
Exhibit 117: Shanghai Dream Information Technology*** Basic Information Table.
Chart 118: Pinduoduo's operation in the first half of 2019-2023 (unit: 100 million yuan, %)
Exhibit 119: Duoduo Grocery Operational Strategy.
Exhibit 120: Analysis of the advantages and disadvantages of the development of selected e-commerce in Hunan Koala.