February 7; To usher in the upcoming Year of the Dragon, Zeux and Garrard hosted a gemstone tasting at Albemarle Street in London, aiming to create a one-of-a-kind luxury experience for Zeux's Black Card customers. Led by Garrard's invited High Jewellers, Zeux's guests gained insight into the characteristics, history and craftsmanship of different gemstones, as well as their role in traditional culture.
A world in a gem
The jeweler first took out the rough stones from his collection, demonstrated how to properly use a microscope to look inside the stones, and explained in detail the inner structure and characteristics of some of the most popular gemstones. The ZEUX Black Card VIPs also actively participated in the interaction, picking up the microscope at hand**The world inside different gemstones. Some VIPs held a microscope and let out a sigh of exclamation, thinking that jewelry appreciation is both knowledgeable and interesting, and hope to enroll in classes in the future.
In addition to rough gemstone appreciation, Garrard gem experts also asked Zeux guests about their birthdays and zodiac signs, and explained the symbolic meanings of zodiac gemstones and constellation gemstones for the guests one by one. The Garrard Personalised Experience transports ZEUX customers to a world of wonder that transcends jewellery itself. It's not just a passion for luxury gemstones, it's a process of discovering personality and value behind them. This bespoke experience not only satisfies the customer's unique taste on an aesthetic level, but also creates a unique gemstone journey for them mentally and emotionally.
Gemstones, brilliant investments
In the current society, jewelry investment collection has become an important part of the asset allocation of many high-net-worth individuals. According to Euromonitor, back in 2018, the global jewellery market reached $356.4 billion. Over the past five years, coloured gemstones have been highly sought after in the Asia-Pacific region** and demand in the region has increased significantly.
Auction records show that in 2015 a 27A 68-carat Kashmir sapphire sold for $242,145 per carat**, setting a new world record per carat auction**; And in 2019 a 39The 19-carat Sri Lankan sapphire sold for CHF 1,995,000, four times its estimate.
In terms of investment value, rare colored gemstones such as ruby sapphire and emerald are in short supply, so they are in rapid demand, especially high-clarity sapphires and emeralds of more than 1 carat, which have risen more significantly. With these factors in mind, colored gemstones with large weight, high clarity and brilliant colors are often preferred by investors.
Garrard jewellery experts provide Zeux's Black Card clients with advanced insights into the world of jewellery investing through an in-depth look at the history, cultural context and market dynamics of different gemstones. This gemstone appreciation trip is not only a visual and aesthetic feast, but also provides guidance for Zeux guests to increase their wealth and make them more insightful and decision-making wisdom in the field of gemstone investment.
Magnificent and colorful, historical heritage
Steeped in nearly three centuries of savoir-faire and royal tradition, the Garrard Maison blends savoir-faire with modern elements, creating a unique blend of savoir-faire and design inspiration. Its High Jewellery collection has become synonymous with the world of luxury jewellery with exceptional design and unparalleled craftsmanship.
The Gemstone Appreciation provided Zeux's valued customers with an exceptional social experience and forged friendships while spending precious time with people who share the same passion for quality of life. Many distinguished guests, including the company's founders, CEOs, investors, etc., witnessed and shared this unique gemstone appreciation feast.
Zeux will continue to provide a series of well-designed quality life activities for exclusive customers, including gem appreciation sessions, whisky tasting classes, royal afternoon tea, cutting-edge show and other diversified experiences. These activities are not only simple entertainment, but also the embodiment of the concept of far-reaching quality of life.
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