Written by Qingfu.
Edited by Jia Jia.
A few days ago, there was a ** news that Dewu recruited Wen Jia, the former COO of Shuhe Technology, as the CEO of Dewu Finance with an annual salary of 5 millionIt is intended to speed up the pace of Dewu in the field of consumer credit. In addition, in BOSS Zhipin, Dewu is recruiting risk control strategy analysts, risk control operations, supervision experts, privacy compliance experts and other talents for its financial sector.
On the one hand, its rapid development is due to the strong demand for its consumption scenarios, and on the other hand, it is the best financial realization, but the prospects are unlimitedHowever, Dewu Finance has problems that cannot be overcome, such as business violations and sensitive customer groupsThis will seriously hinder the future development of Dewu Finance.
[1] Dewu is the fertile ground for finance
Relying on their own consumption scenarios to expand their consumer finance business has been the standard practice of Chinese Internet companies in the past few years. As an e-commerce platform facing the Z era and focusing on trend culture,In terms of consumer credit, Dewu has a natural advantage
The first is the high-quality customer groupIn the second half of the Internet, high-quality customers in the consumption scene must not only have scale, but also viscosity. According to the data, in the middle of 2021, the number of registered people on the Dewu APP exceeded 100 million, of which the number of active people on the platform reached 81 million, and the number of daily active people reached 12 million, accounting for 81% and 12% of the registered people on the platform respectively. These indicators mean that the number of users of Dewu APP is not only large enough, but also the user viscosity is super high, and there are very few zombie fans.
The second is that the consumption power of Dewu APP users is strong enoughThe reason why Pinduoduo does not do consumer finance is that the unit price is too low, and users have no need for consumer credit. According to statistics, at present, the per capita customer unit price on the Dewu app is more than 1,500 yuan, and the main consumer group is young customers with low income and strong willingness to spend.
High viscosity basic plate with more than 100 million users + per capita customer unit price of more than 1,500 yuanDewu APP is indeed a fertile ground for cultivating consumer finance。Dewu has cooperated with licensed institutions such as 360 DigiTech, Shanghai Pudong Development Bank, Ping An Bank, and Immediate Consumer Finance, and has successively launched products and businesses such as "installment purchase" and "online loan service" to provide value-added services such as consumer loans and loans for platform consumers.
In May this year, Dewu changed its cooperation with external funds, and acquired Sichuan Hanhua Microloan, an Internet small loan company under Hanhua Financial Holdings, for 800 million yuan through Dewu's "affiliated company" Jianyu Information, and changed its name to Sichuan Jiawu Microloan***
Source: Internet).
This timeWith a high salary, Wenjia was recruited and the financial team was expanded, and the financial territory of Dewu was continuously improved, but on the road of hurricane, there are unavoidable thorns.
[2] Supervision is a hurdle that cannot be crossed
In the financial field, the most unavoidable thing is the issue of supervision, and Dewu has stepped on the high-voltage line of supervision in the financial field.
The first is to get thingsThere is a problem of "two clearances".。At present, when consumers and merchants make transactions in Dewu, the funds will be directly entered into the Dewu account, and then the merchant will withdraw the money from the Dewu APP. In the absence of a payment license, there is a risk that client funds will be misappropriated.
At present, Dewu holds a loan license through acquisition and does not have a payment license, which constitutes "transferring customer funds to the account of the online platform first, and then the online platform settles to the second-level merchants of the platform".
SecondlyThere are also regulatory issues in the consumption scenario。In order to prevent platforms from lending money to students and prevent the recurrence of campus loan incidents, the regulatory authorities severely cracked down and issued the Notice on Further Regulating the Supervision and Administration of Internet Consumer Loans for College Students, pointing out that microfinance companies are not allowed to issue Internet consumer loans to college students.
At present, the "Generation Z" on the Dewu app is the main group, and the data shows that the post-90s users of the Dewu app account for more than 80%, of which 19 to 25 years old are the core user groups of the Dewu app. In order to expand its performance, Dewu Financial was suspected of violating the rulesPreviously, there was ** broke the news: a consumer who claimed to be a college student reported that he had borrowed money from the consumer finance shares through the Dewu appNot onlyThe interest rate is high, and there is frequent harassment
Source: Internet).
Finally, the risk of high interest rates。Why did you bring in Wenjia with a high salary? Some industry practitioners speculate that this is related to Wenjia's resume, it is understood that when Shuhe Technology, Wenjia promoted its credit products to achieve a high interest rate of 36%, creating a balance of 45 billion in loans, 8The net profit margin of 4.1 billion yuan far exceeds that of its competitor Lexin.
It is speculated that it was Wen Jiaqiang's profitability that was selected as the CEO of Dewu Finance, but for consumers and regulatorsIf Wenjia takes the helm, Dewu Financial adopts a high interest rate of 36%, which is bound to step on the regulatory high-voltage line.
Dewu has the natural attribute of doing finance, in terms of user activity, spending power, etcIt is far more advantageous than traditional e-commerce platformsHowever, the original intention of Alibaba and JD.com to expand their financial business is to improve the ecosystem, realize the closed loop of business, and realize the two-way empowerment and promotion of e-commerce business and financial business.
However, from the perspective of the layout and practice of Dewu Finance, such as loans to college students, Dewu does not use finance as an auxiliary, but regards it as a tool for harvesting cash.
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