In recent days, the circle of friends has been swiped by another piece of technology news, that is: OpenAI released the tool of "Wensheng**", SORA. The AI technology revolution has once again shaken the whole world.
What is SORA? Sora can generate ** for up to a minute, while maintaining visual quality and following user prompts. It is capable of generating complex scenes with multiple characters, specific types of movement, and precise subject and background details. In addition to being able to generate ** from text instructions only, it is also possible to take and generate ** from existing static images, and animate the image content precisely. SORA can also accurately understand elements such as color style to create content with rich expressions and vivid emotions.
There are three outstanding highlights of SORA:160 seconds long**, SORA can maintain** a high degree of fluidity and stability between the subject and the background.
2.Single-** multi-angle lens, SORA realizes multi-angle lens in one **, and the storyboard switching is logical and very smooth.
3.The ability to understand the real world, Sora has done a great job of handling details such as light and shadow reflections, movement patterns, and camera movements, which greatly enhances the sense of realism. 
The opportunities and challenges that SORA bringsThe launch of SORA will bring revolutionary advancements to the field of generation. It will also have an impact on multiple industries, including but not limited to film and television, advertising, gaming, education, journalism, and other fields.
For example, traditional animation production and film and television production require a lot of time and manpower, while SORA can greatly shorten the production cycle and improve production efficiency. The advertising industry has always been one of the main demanders of content, and SORA can generate attractive dynamic ads, thereby increasing the conversion rate and effectiveness of ads; As virtual reality (VR) and augmented reality (AR) technologies continue to evolve, so does the demand for dynamic, realistic 3D content. SORA can provide high-quality, dynamic** content to support the development of VR and AR technologies.
SORA can help businesses and individuals create and produce content faster and more efficiently. At the same time, with the continuous development of AI technologies such as SORA, many traditional industries, such as equipment manufacturing, may face more challenges.
Zhou Hongyi**, the emergence of SORA may mean that the implementation of AGI (Artificial General Intelligence) will be shortened from 10 years to 1 year. It is foreseeable that in the near future, AI will be applied and developed in more industries and fields, accelerating the arrival of the digital era. Only by continuously accelerating transformation and upgrading can enterprises adapt to the requirements of the new era. 
What are the implications of SORA for the digital transformation of the equipment manufacturing industry? The emergence of new technologies has not only subverted our cognition and life, but also subverted our thinking mode. However, while SORA brings us a carnival of ideas, in terms of the integration and utilization of digital construction and AI, equipment manufacturing enterprises need more reason, because AI technology is not yet mature and needs a process of development and improvement, and for the implementation of scenario-based technology, the C2M industrial Internet solution that has been formed with a complete system is more mature and practical.
Through the CPQ system, equipment manufacturing enterprises can not only realize product dynamic simulation, rapid customization of personalized products and accurate products, but also connect sales, design and manufacturing teams to a unified platform; It can also be seamlessly integrated with other business systems to optimize workflows, improve efficiency from order to production, and greatly improve customer satisfaction.
Product Design & Visualization
In the equipment manufacturing industry, product design and visualization mainly rely on the designer's hand-drawn or 3D modeling software, which is often time-consuming and costly. CPQ allows customers to interact with the 3D model of the product, select a variety of options and instantly see the changes to the product on the screen. Since it can be rotated, zoomed in, and zoomed out, users can be sure that they are completely satisfied with the product and its ** before placing an order.
Personalization
There are a large number of customized procurement, customized design, and customized production in the equipment manufacturing industry, which need to be solved by human intervention, and the sales cycle is very long. CPQ can quickly generate personalized product design and production BOM, CAD drawings, etc. according to customer needs, and these resources will be quickly transmitted to the appropriate personnel or machines, so as to improve design efficiency, simplify the production process and minimize the lead time.
Automatically generated**
The CPQ is automatically calculated** throughout the selection process. The ** can be displayed in the configurator to guide the customer or sales rep through the selection of the best design based on their budget. CPQ supports a variety of pricing strategies, such as dynamic pricing, ** pricing, etc., so that enterprises can better respond to market changes and customer needs; Flexible adjustment according to different product configurations, preferential treatments and other factors to maximize accuracy sales profits.
Connect workflows
CPQ is not only good for sales and design, but also coordinates the entire process from order to generation, such as design automation, pricing approval, manufacturing automation, etc., and once the order is submitted, CPQ triggers a cascade of automated workflows, resulting in increased efficiency, speed, and collaboration between different departments to deliver better products to customers faster. Equipment manufacturers can provide full or partial self-service customer service by simply embedding the configurator into their products, and can empower customers around the world to configure their products without any sales or engineering input.
In today's rapid development of AI technology, technological iteration is leapfrogging and will not give people too much time to adapt, and digital transformation is imperative. Equipment manufacturing enterprises need to have forward-looking thinking and learn to use appropriate AI and various digital tools to create new competitive advantages and achieve sustainable development according to their own needs and actual conditions.