With the popularity of Harbin out of the circle, recently, the cultural and tourism bureaus around the country have started the crazy "involution" mode, and strange tricks have been frequent. Jilin Cultural Tourism changed its name overnight, the director of Shenyang Culture and Tourism was still updating in the early morning**, and Henan Cultural Tourism sent 35 articles a day**, engaging in "sea tactics". Hebei Cultural Tourism called on hometown stars to help on the one hand, and on the other hand, it was busy "coding" the scenic spots, and Jiangsu Cultural Tourism had three consecutive "My surname is Su"** aroused heated discussions ......among netizens
The fiery cultural and tourism competition made People's Daily Online can't help but comment. In a hot comment published by People's Daily Online a few days ago, it was pointed out: "Volume, it is more important to find the right foothold." To develop the cultural and tourism industry, the most fundamental thing is to optimize the institutional environment, improve the business environment, eradicate the pain points of tourism, and enhance the experience of tourists. ”
Since the beginning of this year, from Zibo barbecue, Guizhou Village Super, to the ice and snow city of Harbin, one of the important driving factors is that with the help of various digital tools, tourism services are becoming more transparent and compliant, and tourists no longer worry about "being slaughtered", and electronic contracts are a typical application.
Policies help to be more standardized, and tourism contracts are electronic
With the popularization and application of network information technology, signing tourism contracts through electronic means has become the main choice of tourism enterprises and tourists. In order to strengthen the supervision of tourism service quality and improve the quality of tourism services, the Ministry of Culture and Tourism issued the industry standard in the field of tourism electronic contracts, "Tourism Electronic Contract Management and Service Specifications" (hereinafter referred to as the "Specification"), which has been implemented on December 9, 2023.
According to the Specification, the tourism electronic contract should be signed through the tourism electronic contract signing system, and the signing system should be connected to the national tourism supervision service platform. As a national electronic certification service agency licensed by the Ministry of Industry and Information Technology, the functions provided by the "Integrity Signing" electronic contract service platform independently built by Tianwei Integrity meet the requirements of the "Specification", and can be signed by accessing the tourism agency's own information system or adopting localized deployment.
Relying on the reliable CA operation mechanism and electronic signature technology, "Honest Signature" can carry out strict identity verification of the signing subject. After the verification is passed, an exclusive electronic signature (tourist) and electronic seal (tourism enterprise) will be generated according to the identity of the signatory to ensure the authenticity and credibility of the identity and willingness.
"Integrity sign" built-in contract template, while supporting local file uploading, tourism enterprises through identity, willingness authentication and stamped with electronic seals, through email or SMS will be sent to tourists, tourists in the content of the contract, fully express the willingness to sign after the electronic signature, complete the contract signing, not limited by time, geography, very convenient and efficient.
Legal compliance is guaranteed, and there is no fear of disputes
In terms of protection of rights and interests, the "Specification" clearly states that the tourism electronic contract signed by the tour operator should be uploaded to the national tourism supervision service platform in real time. In the event of tourism disputes, complaints and emergencies, the administrative department can promptly investigate and verify the relevant information to ensure the efficient handling of rights protection claims.
Legal and compliant electronic contracts are the main basis for resolving disputes, which can effectively protect the legitimate interests of both tourism enterprises and tourists. At the legal level, the "Honest Signing" electronic contract service platform can provide reliable electronic signature technology that meets the requirements of the Electronic Signature Law, as well as information encryption, information desensitization and other services. At the same time, combined with the credible timestamp provided by the National Time Service Center, the authenticity, completeness, accuracy, tampering and traceability of the contract content can be guaranteed.
Based on the principles and requirements of the judiciary for the collection of electronic evidence, the "Honest Signing" electronic contract platform can realize the preservation of evidence in the whole process of contract signing through the pre-setting of judicial rules. In the event of a business dispute, the Digital Signature Verification Opinion can be issued in accordance with the judicial trial rules to help the judicial authority quickly complete the ruling and safeguard the legitimate rights and interests of the contracting parties.
Under the guidance of the "Specification", the implementation and application of electronic contracts solves the last mile in scenarios such as tourism product sales and service reception, which can effectively accelerate the paperless and digital operation transformation of tourism enterprises and promote the high-quality development of the tourism economy.
Relying on digital products and services with legal effect, the "Honest Signing" electronic contract service platform has been deeply applied in tourism-related business scenarios such as hotel reservations, car rental services, travel agency bookings, insurance purchases, etc., which not only provides a convenient, fast, safe and efficient signing experience, but also effectively eliminates problems such as "yin and yang contracts" and "false contracts", and truly realizes the digitization of signing, information transparency, and protection of rights and interests.