With the explosion of "Erbin", the cultural and tourism bureaus around the country couldn't sit still, and tried their best, and marketing methods such as sea tactics, beautiful male schemes, shouting celebrities to go home for endorsements, and filming local stalks have emerged in an endless stream, which once exceeded netizens' cognition of cultural tourism propaganda, and everyone shouted "It's scary to be enlightened"!
Local cultural and tourism bureaus compete to be conspicuous bags, but what is more volatile than local cultural and tourism bureaus is this "each with its own magical powers"!
Volume environment: hardware upgrades such as infrastructure, booth planning, drainage and lighting
The shopping environment of the vegetable market has long been unable to match the current process of urbanization, and the topic of upgrading and transformation of the farmers' market is to improve the market environment.
Today's farmers' market is spacious, bright, comfortable and tidy are the standard configuration, clear booth planning, reasonable circulation design, full coverage of electronic monitoring, fresh air system, drainage system, etc. There is no more unpleasant smell in the market, and there are no slippery water stains, only the fragrance of fruits and vegetables attracts people's attention.
Some vegetable markets are even more unbeatable, such as Hangzhou Wener Vegetable Market, Suzhou Shuangta Market, Shanghai Wuzhong Market, etc., which invite well-known designers to renovate. Drinking coffee and holding exhibitions have become a new landscape in the vegetable market.
Volume service: the market side has changed from a manager to a service provider
The manager plays a leading role in the whole team, and the business philosophy of the farmer's market management determines the direction of the entire farmer's market. In the process of market upgrading, the market side has changed from the original "rent collector" to "service provider" to provide services for operators and consumers.
After the upgrade, the farmers' market is equipped with a big data display screen, a touch query machine for assured farmers' trade, an intelligent traceability electronic scale, a merchant credit publicity screen, a food safety detector, etc., and the market management party publicizes the vegetable price information, food traceability, and pesticide residue detection results. At the same time, the market side has abandoned the extensive model of fixed rent of the stall, and the professional management team has managed it to help the operators develop profit channels, which not only makes the operators feel the attention of the market side, but also allows consumers to buy and eat more at ease.
Volume products: Merchants are paying more and more attention to refined services
The refined service in the southern vegetable market has always been talked about by netizens. The merchants seem to have three heads and six arms, chatting about their parents' shortcomings, peeling garlic in their hands, and giving change to customers. Edamame with sheared horns, shredded potatoes and lettuce, celery with pinched leaves, taro yams peeled, fish deboned, chicken feet with nails cut. Those who have been in the kitchen know how intimate this service is.
These are just routine services, and some vendors are simply sweeping monks who have fallen into the smoke and dust of the vegetable market. The aunt who can give the waist flower knife more than ten lines, the uncle who can slice even boneless fish fillets, and the aunt who can make exclusive custom flavors for meat, it is a roll in a roll! There are always one or two such stalls in every vegetable market that provide the ultimate lazy service, where the fish is marinated in cooking wine, soy sauce, etc., and the pork ribs are slathered with cornstarch and breadcrumbs, and you can buy them and put them in the pot at home. These services are the most touching fireworks and human touch in the vegetable market.
Volume format: more convenient and beneficial formats are settled in the vegetable market
Bidding farewell to the traditional farmers' market practice of selling a single fresh food, the upgraded farmers' market is more closer to the neighborhood social center, providing convenient services, party and mass activities, life services and other services, and further building a "quarter-hour convenient life circle".
There are always a few old trades that are about to disappear in the vegetable market, such as shoe repair stalls, knife sharpening shops, and sewing shops. There are also many local time-honored brands and flavor snacks, vigorously develop "one store, one morning", "one dish, one repair", strengthen the service value and emotional value of the vegetable market, let community services give new vitality to the market, and deepen the interaction between consumers and the market.
Summary: Comfortable environment, considerate service, excellent products and high-quality merchants are the core competitiveness of the farmers' market. Finding and creating the category advantages, food safety advantages, service advantages, local belonging or scene experience advantages that are exclusive to the vegetable market itself is the top priority of the upgrading and transformation of the vegetable market.