More and more owners of second-hand homes are choosing to sell their own homes.
The house is lower than the guide price, and the owner himself is listed, not an intermediary. I have lived for 6 years, and I have spent a lot of effort on decoration and maintenance, and downstairs is the shopping mall, and the key degree Longhua Foreign Chinese School. ”
On social platforms, Xu Yicheng introduced his house in Longhua, Shenzhen.
The reporter of "Daily Economic News" noticed that during this time, on social platforms such as Xiaohongshu and Douyin, there were more and more owners who chose to sell their houses directly without going through real estate agents.
Enter the word "sell a house" on a social platform, and you can see the listing information of many owners, and even the owners who introduce the experience of "how to sell the house quickly".
Xie Wang, a property owner who chose to list his own house for sale, revealed to reporters that although he sold his house through social platforms, he still had to go through the procedures that should be followed, and he could handle it through an intermediary or a lawyer to save the intermediary commission. It's much cheaper to do this, and you can usually get it for 10,000 dollars.
A second-hand real estate in Longhua, Shenzhen, Daily Economic News Information Map (**Unrelated).
More and more homeowners are listing their homes for sale
The owner himself, not an intermediary, has a floor plan of 133 square meters, five bedrooms, two living rooms, two bathrooms, two balconies and a kitchen, and a middle floor. ”
In January this year, Xu Yicheng listed his house in Longhua, Shenzhen, on Xiaohongshu.
When talking about the selling point of his house, Xu Yicheng believes that one is decoration, the second is a degree, and the third is cost-effective. Because the house is sold directly, the overall cost of buying a house is much smaller for buyers, and the intermediary fee alone can save more than 100,000 yuan.
According to Xu Yicheng, he also spent hundreds of thousands of yuan when his house was renovated, and he can move in with his bag after buying a house.
Xu Yicheng's expected selling price of the house is not less than 9 million yuan, and the specific ** can be discussed in detail.
The reporter noticed that in the past month, Xu Yicheng posted a total of 5 pieces of information about selling houses of the same type, most of which expressed their willingness to sell houses with ** and grass style, and there were 100 comments on one message.
A search for the community on the third-party intermediary platform shows that there are a total of 32 sets for sale, one of which is 132For 4 square meters of **, the owner's listing price is 9.39 million yuan, which is equivalent to a unit price of about 7090,000 square meters, 2 sets of residential transactions in the past 3 months.
Although listing your own house on the Internet platform will indeed bring an increase in consultation and viewing, there is also a lot of useless work, which is more time-consuming and labor-intensive, and even the platform will limit the flow of some information.
Xie Wang, who is also selling a house on the Internet platform, told reporters that there are indeed many people who send private messages after their houses are listed, but more of them are "polite to ask the price", and some of them have no follow-up after asking the price, "There may be only intermediaries to set the reserve price, not really want to buy."
For the transaction process that most buyers are worried about, some owners revealed to reporters that now they only omit the process of intermediary viewing, save the intermediary commission, and other processes such as signing contracts, tax payments, and transfers are still normal, which can be entrusted to intermediaries or lawyers, but the overall cost is much cheaper.
Cheng Ying sold her house in Shangtang, Longhua, Shenzhen, in September last year. Her most intuitive feeling is that when entering the market downturn, there are too many options, and the space for buyers to choose is increasing. If the house does not have a high cost performance, the selling cycle is very long, and there are houses in the community that have been listed since October 2022 and have not been sold yet.
In Cheng Ying's view, "In fact, the number of house views I bring through social platforms is not as much as that of intermediaries, and more people come to ask for prices." I have hung ** information on social ** and real estate agency platforms, but the final transaction still depends on the customer flow of the intermediary. ”
More focus on how to sell faster
The law does not stipulate that second-hand housing transactions must go through a real estate trading platform. ”
Dai Jinhua, director of the real estate department of Beijing Yinghe Law Firm, told the "Daily Economic News" reporter that the owner chooses to sell the house by himself, which can save intermediary fees and make more independent choices, but at the same time, it also faces problems such as time-consuming and labor-intensive and unable to provide comprehensive services.
Bai Wenxi, vice chairman of the China Enterprise Capital Alliance, said that the owners of second-hand houses choose to sell their own houses, in addition to avoiding intermediary fees, to a certain extent, it has a lot to do with the rapid growth of second-hand housing listings at this stage.
With the surge in the number of second-hand listings, the market has become more competitive, which has made homeowners more focused on how to ** homes faster. In addition, some owners may also want more control and flexibilityThey may prefer to communicate directly with potential buyers rather than through intermediary platforms. Bai Wenxi said.
According to Zhuge housing data, as of January this year, the number of second-hand housing listings in Hangzhou, Shanghai, Dalian, Foshan, Suzhou and other places has ushered in a significant increase. From a year-on-year point of view, the year-on-year increase in the key 14 cities in January was positive, of which the year-on-year increase in the number of second-hand housing listings in Hangzhou was 19776% topped the list, with Shanghai, Dalian, Foshan, and Suzhou rising respectively. 09% in the top five.
At present, some cities can also publish listing information on the official platform.
In fact, many cities have already begun to experiment with the "landlord direct sale" model. Since August 2021, when Hangzhou officials took the lead in testing the "landlord direct sales" model, Shenzhen, Shanghai, Ningbo, Xuzhou, Suzhou and other cities have also followed suit.
At the request of the interviewee, the owner in the article is a pseudonym).
Reporter|Chen Ronghao
EditCheng Peng, Chen Mengyu, Du Hengfeng
Proofreading|Zhao Qing
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