Similar to the printer market, the total sales volume of the projector consumer market will also decline in 2023.
According to the data of the whale staff platform, the annual sales volume of the projector market on the Jingdong platform is 2 million+, a year-on-year decrease of about 8%; Sales were 4.7 billion+, down about 13% year-on-year. At the same time, the annual (2023.) of the projector market on the Tmall platform1-2023.11) Sales volume of about 3.4 million, sales of about 7.2 billion.
Here, the Whale Staff platform integrates the JD platformComputer office - office equipment - projectorThe sales details data of each brand under the category have counted the list of the top 10 best-selling brands in the Jingdong platform projector market in 2023. (The following data are all ** on the Whale Staff platform, and the data is as of 2023.)11）
XGIMI |Annual sales volume of 290,000 |The annual sales volume is 1.1 billion
The cumulative sales of the first product on the hot list are 30,000+
XGIMI brand is the No. 1 brand in the projector hot sales list,2023In the year,XGIMI projectors' annual sales will be 290,000+,Annual sales of nearly 1.1 billion。 Judging from the monthly sales data,6month,The monthly sales performance of XGIMI projectors is better,Monthly sales are about4.10,000, sales of 1700 million+.
Whale staff data shows that in the list of best-selling products, the annual best-selling products of the XGIMI brand are"XGIMI new Z6X projector home projector", the annual sales volume of the product is 30,000+, and the annual sales volume is 80 million+. From the perspective of **, the lowest price of this product in annual sales is 2589 yuan, and the most ** is 3299 yuan.
Dangbei |Annual sales volume of 130,000 |Annual sales volume 5700 million+.
The cumulative sales volume of the first product on the hot list is 250,000+
The second brand in the annual hot list of projectors is dangbei,The annual sales of dangbei projectors are130,000+,Annual sales of about5.700 million yuan. 2023month6month,The sales performance of dangbei projectors is better,The sales volume of projectors in that month was2.60,000+, sales of about 1200 million.
The annual best-selling product of the dangbei brand is"Dangbei D5X projector home projector",The annual sales volume of the product on the Jingdong platform is2.50,000+, with annual sales of about 73 million. The lowest price of the product in the annual sales is 2466 yuan, and the highest price is 3099 yuan.
Nuts |Annual sales volume of 110,000 |Annual sales volume 5100 million
The cumulative sales volume of the first product on the hot list is 110 thousand
The nut projector ranks third in the best-selling list, with an annual sales volume of about 110,000 and an annual sales volume of nearly 5100 millionIn June, the monthly sales performance of nut projectors reached an annual peak, and the sales volume of projectors in that month was 250,000, sales of 1200 million.
The annual best-selling product of the nut brand is the "nut (jmgo) N1 ultra 4K ultra high-definition three-color laser gimbal projection", and the annual sales volume of the product is about 110,000, with an annual sales volume of nearly 99 million. In the annual sales, the lowest price of the goods is 8799 yuan, and the most ** is 9699 yuan.
Epson |Annual sales volume 960,000 |Annual sales volume 4700 million+.
The cumulative sales volume of the first product on the hot list is 310 thousand
Epson ranks fourth in the projector hot list, with annual sales of branded projectors at 960,000, with annual sales of 4700 million+. In November, the sales performance of Epson projectors reached an annual peak, with sales of about 240,000, sales of about 1200 million.
The annual best-selling product of Epson projectors is the "Epson CH-TW5700TX Projector", and the annual sales volume of the product is 310,000+, with an annual sales volume of 1400 million+. In the annual sales process, the lowest price of this product is as low as 4299 yuan, and the highest is as high as 5799 yuan.
Xiaomi |Annual sales volume of 110,000 |The annual sales volume is 200 million
The cumulative sales volume of the first product on the hot list is 470 thousand
The fifth brand in the projector hot sales list is Xiaomi, with a sales volume of 110,000 Xiaomi projectors and sales of about 200 million yuan. In January, the monthly sales of Xiaomi projectors were better, with sales of about 20,000 pieces that month, and sales of 30 million+.
The annual best-selling product of Xiaomi brand projectors is the "Xiaomi Redmi Projector Pro Home Projector", and the annual sales of the product this year are about 470,000 pieces, with an annual sales volume of 63 million +. From the perspective of **, the lowest annual price of the commodity is 1149 yuan, and the most ** is 1599 yuan.
BenQ |Annual sales volume 280,000 |Annual sales volume 1600 million+
The cumulative sales of the first product on the hot list are 2,100 pieces
BenQ ranks sixth overall in the list of projector sales, with annual sales of the brand's projectors being 280,000 pieces, with annual sales of 1600 million+In June, BenQ projectors had a high monthly sales performance, with a monthly sales volume of 4500+ and sales of about 30 million.
The annual best-selling product of BenQ projectors is "BenQ (Benq) TK700 Projector Projector Home Game Projection", with sales of about 2,100 pieces and sales of 17 million+. The lowest price of this product in the annual sales is 7979 yuan, and the highest price is 8999 yuan.
vidda |Annual sales volume of 20,000 |Annual sales volume 1400 million+.
The cumulative sales of the first product on the hot list are 8100+
Vidda ranks seventh on the best-selling list, with annual sales of Vidda projectors of 20,000+, and annual sales of nearly 1400 million yuan. In June 2023, the monthly sales volume of Vidda projectors was 5,400 units, with a monthly sales volume of about 38 million, ahead of other months.
The "Vidda C1S Hisense 4K Ultra HD Daytime Three-color Laser Projection" is the annual best-selling product of the Vidda brand, with an annual sales volume of 8100+ and an annual sales volume of nearly 57 million. The lowest price of this product is as low as 6599 yuan, and the highest is as high as 7299 yuan.
Xiao Ming |Annual sales volume 730,000 |Annual sales volume 1100 million
The cumulative sales volume of the first product on the hot list is 320 thousand
Xiao Ming's brand projectors ranked eighth in the hot list, and the sales volume of this brand's projectors was 730,000+, sales of about 1100 million
The "Xiao Ming Q2 Pro Projector Home Game Projector" is the annual best-selling product of Xiao Ming projectors, and the annual sales volume of the product is about 320,000 pieces, with an annual sales volume of about 50 million. From the perspective of **, the lowest price of the product in the annual sales is 1499 yuan, and the most ** is 1799 yuan.
Peak meter |Annual sales volume 160,000 |Annual sales volume 1100 million
The cumulative sales of the first product on the hot list are 4100+
Fengmi ranks ninth in the projector hot list,The annual sales of this brand's projectors are about 1.60,000, with an annual sales volume of about 1100 million yuan.
The annual best-selling product of the Fengmi brand is"Fengmi S5 Laser Projector Home Theater UHD TV Portable Mobile Projector",The sales volume of the product is4100+,Sales are110000+。 The lowest price of this product is as low as 2299 yuan, and the highest is as high as 2999 yuan.
Patriot |Annual sales volume 840,000 |The annual sales volume is 97 million+
The cumulative sales volume of the first product on the hot list is 130,000 |
Patriot is the 10th best-selling brand on the list, with an annual sales volume of 840,000, with an annual sales volume of 97 million+.
The annual best-selling product of Patriot is the "Aigo(AIGO) H28 Projector Home", and the annual sales volume of the product is about 130,000, with an annual sales volume of 12 million+. In the annual sales, the lowest price of the goods is 949 yuan, and the lowest price is 999 yuan.
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