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On January 9, the BMW Group announced its sales volume for the global automotive market. According to the data, the BMW Group will deliver 2,555,314 new cars in the global automotive market in 2023, including BMW, mini and rolls-royce. Among them, the BMW brand sold 2,253,835 units, ranking first in the global luxury car segment in 2023.
Among them, the BMW Group delivered 824,932 new vehicles in the Chinese market, including the BMW and mini brands, an increase of 42%, occupying an important position in China's luxury car market. At the same time, the BMW Group's sales volume in the Chinese market accounts for 32% of the global marketWith a 3% share, it is the BMW Group's largest single market in the world.
Commenting on the BMW Group's performance in the Chinese auto market, Gao Xiang, President and CEO of BMW Group Greater China, said: "In 2023, the pattern of China's auto market has undergone tremendous changes, with new players joining the battlefield, new technologies being rapidly applied, and increasingly fierce competition. With the cooperation of our dealers and business partners, we have not only strengthened our leading position in China's luxury car segment, but also firmly promoted the transformation of our product lineup to smart electrification. ”
It is worth mentioning that the BMW Group has also performed well in China's new energy vehicle segment. According to the data, the sales volume of new energy products of the BMW brand in 2023 will be 99,972 units, an increase of more than 138% over the same period in 2022. In November and December last year, the monthly sales of BMW's brand new energy products exceeded 10,000 units for two consecutive months.
At present, the BMW brand sells a total of 6 new energy vehicles in China, among which the BMW i3 and BMW ix3 have become the main sales models in the new energy vehicle market. According to Cheze, the all-new BMW i5 is expected to be launched in January this year, providing new impetus for BMW in the new energy vehicle market.
In addition to continuously improving the product matrix, the BMW brand is also continuously deploying in the Chinese market in terms of energy replenishment. According to the data, by the end of December 2023, BMW's public charging network had access to more than 580,000 public charging piles across the country, covering more than 320 cities. In August last year, BMW also launched the BMW Super Charging Station project, which supports up to 600kW of charging power for high-power charging piles. By the end of 2023, 50 stations have been built, covering 17 in China.
First- and second-tier cities, open to all brands of electric vehicles.
In addition, at the end of November 2023, BMW Brilliance Automotive*** and Mercedes-Benz (China) Investment*** announced the signing of a cooperation agreement to establish a 50:50 joint venture in China to operate a supercharging network in the Chinese market and jointly meet the growing demand for luxury charging services from Chinese customers.
The first batch of charging stations is planned to start operation in China's key new energy vehicle cities from 2024, and the subsequent construction of charging stations will also cover other cities and regions across the country. By the end of 2026, the joint venture plans to build at least 1,000 state-of-the-art supercharging stations and about 7,000 supercharging piles in China. The joint venture's charging network will be open to the public. As planned, customers of the BMW Group and Mercedes-Benz Group will be able to enjoy exclusive and exclusive services, such as Plug & Charge, online booking and a seamless digital charging experience.