In a recent visit, a Chinese reporter from a brokerage firm found that more and more young people not only love ** more, but they also have their own money-saving rules, such as "going to the bank to buy gold bars and jewelry".
Xiao Shu (pseudonym), a post-95 generation who was interviewed, is one of them. She used to think that gold jewelry was very "ugly", and she has bought bracelets and other ** products many times, spending tens of thousands of yuan in total. In her opinion, buying gold bars to strike gold is the most cost-effective way. Take a 20-gram glossy bracelet as an example, you can save at least 2,000 yuan.
Buy 20 grams of gold bars and bracelets to save at least 2,000 yuan
On the eve of the Spring Festival, the Chinese reporter of the brokerage visited the first-tier cities in Shenzhen, Beijing and other first-tier cities as consumers. * It's too hot......》During the visit, it was found that consumers prefer products priced in grams compared to "fixed price". Young people, in particular, are more interested in investing in gold bars. Some young consumers have even developed the habit of buying gold on a fixed basis, and they will start at special nodes such as New Year's Festival or birthday**.
They have their own set of money-saving rules for how to buy gold "more cost-effective". Among them, going to the bank to buy gold bars, and then going to the gold store to make jewelry, has become a hot topic on social **.
Xiao Shu told reporters that at the end of 2023, he bought 20 grams of gold bars on the ICBC app. Then I went to the gold shop to find the master to make the bracelet, and the labor fee was 15 yuan for 1 gram, and 10 yuan for more than 15 grams. The whole process is calculated, and the total cost is about 10,000 yuan.
The Chinese reporter of the brokerage calculated an account according to the data provided by Xiao Shu. At present, ICBC's 20-gram investment gold bar is 9,876 yuan. Looking for a master to make a smooth bracelet, the labor fee for a 20-gram bracelet is 200 yuan. The main brand gold stores have generally exceeded 600 yuan grams. If you go to a brand gold store to buy directly, with 600 grams and 15 yuan of labor costs, a 20-gram glossy bracelet costs 12,300 yuan. Based on this calculation, you can save at least 2,000 yuan.
Xiao Shu mentioned that he once thought that ** jewelry was very ugly, but after being attracted by the gold jewelry brought by a friend, he decided to "enter the pit". At the beginning, Xiao Shu bought ** jewelry at a "fixed price". She once bought a certain brand of gold necklace for her mother, but the weight of the gram and the craftsmanship fee of one or two thousand yuan made her feel that it was not cost-effective.
After doing some research, Xiao Shu discovered a money-saving way to buy gold bars and make jewelry directly. She once took a fancy to a small gold jewelry, and the same style was about 1,000 yuan in many gold stores, and some were even less than 1 gram. In the end, Xiao Shu chose to go to a familiar gold store to make, according to the ** real-time gold price and labor costs, more than 1 gram of jewelry only cost a few hundred yuan.
The bank buys gold bars and plays jewelry, which is too fragrant! "50 grams of gold bars saved nearly 4,000 yuan by hitting the bracelet! "Marriage three gold, go directly to the bank to buy gold bars" ......On social networking, there are many similar cases shared. Many netizens said that going to the gold store to strike gold can not only save the cost of brand premium, but also meet the needs of DIY.
Someone directly couriers gold bars to hit jewelry".
On the eve of the Spring Festival, the reporter visited a gold shop in Shuibei, Shenzhen, which can play jewelry and apprenticeship training. The sales staff in the store said that at the end of last year and the beginning of this year, there were many customers who came to the store to make jewelry with gold bars, and the store (about 20-30 square meters) was already full, and it was necessary to make an appointment in advance.
According to the salesperson, only labor fees are charged for making jewelry with gold bars, and the specific amount is determined according to the style. Take the ancient plain ring bracelet as an example, starting from 20 grams, 30 yuan per gram. If the loss exceeds 3/1000 grams, the store can make up the gold or pay for the work.
Xiao Shu told reporters that there were many customers in the gold shop where she went to make jewelry, and many of them were from other places and made a special trip to Nanjing to make jewelry. There are also some customers who directly express gold bars to make jewelry.
Brokerage China reporters noticed that on social networking, some bank staff were using the hashtag of "bank to buy gold bars and play jewelry". There are also staff members of joint-stock commercial bank outlets who said that the bank's ** products are mainly sold online. In recent times, there have been a lot of people who have come to consult gold bars.
However, although going to the gold shop to strike gold is "fragrant" on the **, there is also a certain risk. On social **, some netizens mentioned that the goldsmith's craftsmanship is not good, the gold jewelry workmanship is rough, or after a period of time, the gold bracelet is deformed. Some netizens also said that there was too much loss, so they fell into a compensation dispute with the store.
Wang Lixin, CEO of the World ** Association in China, also talked about the phenomenon of taking gold bars to gold stores to strike gold at the recent press conference of the "Global ** Demand Trend Report". He believes that this consumption pattern is not in the majority. Some consumers are more concerned about ** and go to gold stores to change by buying raw ** investment products, but many gold stores do not actually accept this way of operation.
Wang Lixin reminded that consumers must be cautious, and gold bars should be purchased from regular retailers. Don't buy products from informal channels and without guaranteed quality for the sake of cheapness.
Editor-in-charge: Tactical Heng.
Proofreading: Zhao Yan.