In recent years, the development of the online car-hailing market can be said to be quite difficult, and the competition among online car-hailing companies is extremely fierce.
1. Tick Travel has finally been filed for the IPO of Hong Kong stocks?
According to a report by The Paper, the Securities and Futures Commission issued a statement about DIDA IncAccording to the notice, Dida Travel intends to issue no more than 19.4 billion overseas listed ordinary shares and listed on the Hong Kong Stock Exchange.
According to the Hong Kong Stock Exchange**, Tick Travel submitted its prospectus on August 30, 2023. This is the fourth IPO of Dida Travel after October 8, 2020, April 13, 2021, and February 20, 2023.
From the perspective of financial performance, in 2020, 2021 and 2022, Tick Travel will achieve revenue of 75.4 billion yuan, 78.1 billion yuan and 5$6.9 billion; Net profit was -219.4 billion yuan, 173.1 billion yuan, -18.8 billion yuan. From January to June 2023, Dida Chuxing's revenue will be 39.6 billion yuan, with a net profit of -2200 million yuan. Kunpeng Project
2. Can Tick Travel still give the market a new story?
In the field of mobility, Tick Travel is undoubtedly a name that cannot be ignored. As one of the early entrants in China's ride-hailing market, Ticka once rose rapidly with its ride-hailing business and once became a leader in this field. However, with the intensification of market competition and changes in the industry environment, the road to listing of Dida Travel is extremely tortuous. Recently, the news that Dida Travel has finally obtained the IPO filing of Hong Kong stocks has attracted widespread attention, how should we analyze and look at this matter?
First of all, since its establishment, Dida Chuxing has rapidly risen and occupied a leading position in the industry with its unique understanding and efficient operation of the ride-sharing business. As a green shared travel mode, hitchhiking effectively uses the idle transportation capacity of the society, reduces the cost of travel, and alleviates the pressure of urban traffic to a certain extent. Relying on this business model, Dida Chuxing has established significant advantages in the segmentation of the online ride-hailing market, especially when competitors such as Didi Chuxing adjust their ride-hailing business due to safety and compliance issues, and Dida Chuxing has seized the opportunity to grow rapidly.
Second, the core challenge of the ride-hailing industry lies in the sharing economy nature of its business model. Sharing economy platforms need to connect supply and demand while ensuring service quality and user safety, and seek to make money on this basis. However, the problem of low profits has always plagued this field, especially the ride-hailing business, due to the low profit margins, and the need to bear high regulatory risks and safety investments. Despite relying on ride-hailing for 90% of its revenue, Dida Chuxing's gross profit margin has fallen sharply, showing a delicate balancing act between maintaining market share and achieving sustained profitability.
Third, Dida Travel has tried to list in Hong Kong many times but has failed to do so, and the reasons are complex and profound. On the one hand, the competition in the online car-hailing market is becoming increasingly fierce, especially under the competitive pressure of giants such as Didi Chuxing, and Dida Travel needs to continuously strengthen its competitiveness. On the other hand, the market is cautious about the profitability and sustainability of ride-sharing companies, especially in the context of changes in the market environment and tightening policies, and investors have doubts about whether Dida Travel can maintain its growth momentum and future profitability.
Fourth, although Dida Travel has a strong competitive advantage in the field of ride-hailing, it is limited by the limitations of the business model itself, and the imagination space of the ride-sharing business is relatively limited. In the context of intensified competition in the industry and the return of the capital market to rationality, Dida Travel needs to find new growth points and bring more innovative and imaginative stories to the market. However, in the current mobility market, whether it is ride-hailing, taxis or freight transportation, the competition is quite fierce, and it is not easy for Tick Travel to stand out.
Therefore, it is a positive signal that Dida Chuxing has obtained the IPO filing of Hong Kong stocks, but the road to listing is still full of challenges, and how to face these challenges is still testing Dida Chuxing.