For Meibo Air Conditioner, striving for 2024 not only means growth, but also sustainability. As the most dynamic brand in the air conditioning industry, it is extremely important for Meibo to seize market opportunities, and the key is to implement it in a down-to-earth manner.
Just after the Spring Festival, the air-conditioning industry has entered a tense moment of actively preparing for the 2024 peak season, and many companies will hold a meeting immediately after the Spring Festival holiday to lay out the 2024 peak season market. The intention is obvious, that is, in a complex market environment, through early arrangement, early operation, early execution, and early landing, to seize the market opportunity in the 2024 air conditioning peak season.
Recently, Meibo Air Conditioning has held a mobilization meeting to meet the peak season of air conditioning with the marketing guiding ideology of "laying a solid foundation, practicing internal skills, improving shortcomings, and transforming and upgrading", which clearly reflects this situation. The soul of household appliances believes that Meibo air conditioning, as an extremely active brand in recent years, holds such a meeting to mark the battle of the air conditioning industry to seize market opportunities in the peak season.
Consolidate the foundation, practice internal skills, and seize the opportunity
For the air conditioning market in 2024, Meibo Air Conditioning looks very clearly. In the view of Deng Hua, general manager of domestic marketing of Meibo Air Conditioning, the market in 2024 will operate in a complex and changeable environment at home and abroad, which will be more challenging than any year. First of all, the user's consumer confidence has not been fully recovered, which has increased the difficulty of market development. Meibo Air Conditioning took the lead in holding a mobilization meeting, which is to break the market from the time dimension.
Deng Hua, general manager of domestic marketing of Meibo air conditioner.
It is not difficult to see that Meibo air conditioning is one of the first organizers in the industry after the Spring Festival. It can be seen that Meibo air conditioner is already prepared for the market in 2024. The management of Meibo had the preparation of planning and envisioning as early as the beginning of the year, so that it could take the lead in holding a mobilization meeting after the Spring Festival; On the other hand, it has an accurate prediction and determination of the air conditioning market, which can be seen from the strategic layout and goals.
The scene of the event. In Deng Hua's strategic layout, it was mentioned that Meibo Air Conditioning should concentrate on taking root in the field of air conditioning, adhere to the strategy of one specialization and diversification, and gradually improve the layout of the industrial chain; By optimizing the company's internal governance, the system is realized to empower the development of the organization; Adhere to the brand development route and comprehensively strengthen the management of the first chain, promote the implementation of the boutique strategy, and continue to accelerate the upgrading and transformation of products.
According to the soul of home appliances, Meibo Air Conditioner proposed that the business target for 2024 is to grow by nearly 40%. For such a business goal, Meibo air conditioning has full confidence up and down. This is very obvious at the mobilization meeting of Meibo air conditioning, which is an example of the continuous growth beyond the industry.
Six aspects to ensure the high quality of products
For a long time, products have always been the key strategy of Meibo air conditioning. As a rising star in the air conditioning industry, the most important thing is that the product has a high cost performance in order to get a share of the pie in the mature market. Among them, Meibo air conditioner controls the quality of the product, so that the product has excellent quality and close to the people, impresses the circle of users with quality, and wins high growth in the mature market.
Yu Fangwen, chairman of Meibo Group.
Yu Fangwen, chairman of Meibo Group, said at the mobilization meeting that the group has made great determination in quality control, and plans to achieve the top standards in the industry within two years. In terms of quality, it is not only necessary to have a commitment to users, but more importantly, it is reflected in the product, so that users can say that the quality of Meibo air conditioner is excellent.
According to the soul of home appliances, Meibo air conditioning is from the six aspects of "design, procurement, production, inspection, management, and struggle" to ensure product quality, and take 2024 as the quality year of Meibo Group, raise product quality to the strategic level of Meibo, and provide the market and users with high-quality and cost-effective products. The determination and method of the head of the house are of great significance for quality control!
From the contrarian growth in recent years, it can be seen that Meibo air conditioning is starting from the product, with the richness and uniqueness of the product, it has won the favor of users in the circle, and has grown against the trend in the mature market. This time, it is the first in the industry to hold a peak season layout mobilization, which means the determination and confidence of Meibo Air Conditioning to seize the market around the products.
Make up for shortcomings and cultivate the market with comprehensive strength
In addition to its own seasonal characteristics, the air conditioning industry also has its own particularity of development stage. The focus of industry competition will be transformed from the pursuit of scale to high-quality operation of industry brands, and the market competition will revolve around the competition for stock, and realize the high-quality operation of enterprises in a complex environment by improving the service to users.
In other words, as an industry that has developed and matured, it is obviously impossible to continue to maintain growth by simply relying on the excellence and prominence of a certain point. In the future, the industry competition is comprehensive strength, among which product capabilities and channel capabilities are the most prominent, and Meibo air conditioning also has certain advantages in these two aspects.
In terms of manufacturing capacity, 2024 is a year for the full rollout of Meibo Wuhu production base, Anqing production base, and Shunde R&D base. The annual production capacity of more than 5 million sets has been reached, which can ensure the sales of dealers in the peak season. At the same time, it has a modern production line, which can ensure the consistency of product quality, so that users can rest assured, and also let businesses operate with peace of mind.
From the perspective of channel strategy, while not giving up online channels, Meibo Air Conditioning unswervingly takes the offline channel development route. By strengthening cooperation with traditional channels, home improvement channels, first-class procurement, local chains, supermarkets and department stores, etc., with the help of multi-channel layout, the distance with users is narrowed. At the same time, the continuous improvement of after-sales service capabilities has become an important support for the reputation of Meibo air conditioning market.
[Conclusion].
A journey of a thousand miles begins with a single step. With a start to seize the opportunity, Meibo air conditioning can be expected in 2024. As Yu Fangwen, chairman of Meibo Group, said, in 2024, Meibo air conditioning should comply with the policy orientation, unite, work hard, surpass itself, surpass peers, and strive to continue to achieve remarkable results in contrarian growth!
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