Click on the phone, poke open the app, the screen is full of "Hot and Hot", and the eyes are full of Jia Ling.
I haven't watched it, and I don't have the right to judge whether the beak film is good or bad, but Jia Ling's behind-the-scenes team and capital have adopted the routine for the promotion and distribution of this movie, which is obvious, but it is also monotonous and repetitive.
I don't think there's anything wrong with Jia Ling, but as far as the movie itself is concerned, I have a question in my heart: what theme will Jia Ling play in the next movie, and what kind of personal story will she tell?
During the Spring Festival of 2021, Jia Ling expanded the former sketches into movies and told us the story of her mother Li Huanying. That year, after reading many hot reviews, my girlfriend and I entered the theater with two packs of tissues and walked out of the theater door, and my girlfriend glanced at me: "What do you think?" ”
I touched the unopened tissue in my pocket: "It's not what I imagined." ”
However, the box office of "Hello, Li Huanying" exceeded 5.4 billion, which still proves that the promotion and distribution of the movie was very successful. There are opinions on how the story is told in the film, but before entering the theater, people's appetites are really satisfied.
In this year's Spring Festival, Jia Ling and "Hot and Hot" once again dominated the hot lists, but this time, I don't want to pay for a ** story anymore.
Driven by capital, there is a good example of what kind of height individuals can reach, Michelle Yeoh.
2023 is the highlight of the 61-year-old Michelle Yeoh's life. Born in Malaysia, she has traveled to Hong Kong for many years as a "female star" and has good resources.
Behind the resources, Michelle Yeoh also manages her network extensively. Two years ago, Michelle Yeoh introduced Lin Xuanyu, who was also a Malaysian artist, to Superman, and was also the only artist in Superman's newly opened agency at that time.
Even though there are all kinds of deep connections with the rich, except for 2001's "Crouching Tiger, Hidden Dragon", Michelle Yeoh really left a deep impression on people.
Even "Crouching Tiger, Hidden Dragon" director Ang Lee said, "She hasn't made any good movies before." ”
Whether an actor is popular or not, just like whether a product is popular or not, its own background color is on the one hand, and on the other hand, it is also related to factors such as the right time, place and people. In the entertainment industry, there are many excellent actors with excellent acting skills, but they are unknown. Whether there is a masterpiece or not, whether it is famous or not, is not the only criterion for judging.
But like Michelle Yeoh, the resources are so good, but the actors who have never been able to let the characters enter the hearts of the audience, in the final analysis, are still related to mediocre acting skills.
In 2004, Michelle Yeoh met Jean Todd, president of Ferrari and president of the FIA. Jean Todd can be said to be the founder of the glorious era of the Ferrari Red Devils, with a net worth of 100 billion. Jean Todd soon proposed to Michelle Yeoh, and the two spent 19 years together as an fiancé.
It was also since then that Michelle Yeoh officially moved to Hollywood. No one can deny that Michelle Yeoh did not consider the resources that Jean Todd could bring to herself when she chose Hollywood.
It's just that it's one thing to have a good plan, and fate has another direction, no matter how you bet, sometimes you can't step on that key point.
With Jean Todd's help, Michelle Yeoh is still tepid.
In those years, Michelle Yeoh was awarded various medals, titles, and awards by European countries, but all of them were like a wave of stagnant water and failed to make too many splashes.
Until 2023, the Oscar trophy for Best Actress finally allowed her to reach the pinnacle of her career. Soon after, Michelle Yeoh was elected a member of the American Academy of Arts and Sciences, and gave a speech at the commencement ceremony of Harvard Law School.
Many people see that life needs to be endured and waited; What many people don't see is the power behind Michelle Yeoh.
If anyone thinks that behind Michelle Yeoh's winning the Academy Awards, it is purely based on her personal strength, it is superficial. In fact, Michelle Yeoh's dream night at the Academy Awards is also the dream night of the same company, this company, called A24.
That night, A24 swept 6 Oscars "best", becoming the first company in Oscar history to win such an award.
It is a New York-based film company that was founded in 2012. In the fourth year of the company's establishment, the movie "Room" released won the Oscar for Best Actress, which was also the first Oscar won by A24.
The following year, A24's first original production, "Moonlight," beat out the year's hit La La Land, and won the Oscar for Best Picture.
Over the years, the films produced and distributed by A24 have either won awards or are on their way to winning awards. Their publicity and distribution far exceed the movie itself, which can be summed up in one sentence: make movies with heart and engage in marketing with life.
A24 can play all kinds of social ** to fly, and go all out to hype up the work, compared with traditional film companies, A24 is more like an Internet company that is well versed in social publicity. They attach great importance to data analysis, and will invest up to 95% of the budget for online marketing of each movie during the release period. The film has not yet been released, and the director took the lead in snorting CP.
A24 has its own special issue of the magazine, each issue of which is under the sole responsibility of a director, who will arrange for the director to share his film-related creative experience and share the director's own growth process before the release of a new film.
What's even more outrageous is that during the promotion period of each new movie, their interaction with potential audiences has become a textbook-level case.
For example, during the promotion period of "Mechanical Queen", the company set up a social account for the protagonist in the film, Ava, an intelligent robot, to "ambiguously flirt" with netizens. As soon as the time comes, Ava will send a face-to-face invitation to netizens - see you in the offline theater.
Another example is the promotion of the horror film "The Witch", the company has established relevant social accounts on different social platforms, and as a result, the Twitter account of the "goat" in the movie has more fans than the official account of the movie.
When promoting "A Midsummer Night's Terror", the company even hired a psychological counseling platform to cooperate, providing three months of free consultation services for couples who asked questions in the comment section.
Michelle Yeoh's award-winning "Instant Universe", the magazine related to the film, is about the director teaching you how to avoid taxes in the United States.
Coupled with the decline of traditional films in recent years, the Oscars have gradually awarded awards to more Asians in order to expand their influence and attract more international audiences.
"Instant Universe" has many award advantages: East Asian culture, Asian identity, age over 60, people with low educational qualifications, non-curvy bodies without traditional aesthetics, female perspectives and other elements, all of which are plus points for the movie.
After learning about them one by one, do you still think Michelle Yeoh won the Oscar all by strength?
As for why Michelle Yeoh was able to give a speech at Harvard, it will start with the origins of Harvard and other famous American schools.
Harvard, one of the Ivy League schools, is actually not that tall.
The so-called Ivy League was originally a college sports league, and in essence, it was a place for the children of the upper class of the United States to go to college.
Those who are in the elite need some elite universities to let their children get to know each other and make connections. The original curriculum at these schools required knowledge of Greek and Latin, both of which are not taught at all in public high schools in the United States. In this way, the children of the common people are automatically excluded.
Those students who are "qualified" to attend Harvard, it is quite easy to get into Harvard, because their admission does not pay attention to academic performance at all.
It wasn't until later, when the elite realized that this would not work and that it would be detrimental to the ruling class itself, that they abolished the Greek and Latin exams, but at the same time added requirements such as letters of recommendation, alumni interviews, athletics, and leadership.
The so-called "quality" education of the Ivy League is, in the final analysis, to ensure the admission ratio of elite children. Elite schools in the United States have tuition waiver policies for children from low-income families, but the truth is that it doesn't matter how much you spend on college at all, but how much you spend before going to college is what really matters.
In addition to the admission conditions mentioned above, there is another channel that children will definitely be admitted, that is, the children of those who have made huge donors will definitely be admitted.
And those prestigious schools, as people think, really attach great importance to the education of students? Definitely.
For those students who come in by family privilege, the school only praises them, and they are constantly boasting on various occasions. Even if there is plagiarism or omission in the exam, for that.
For the children of elite families, this is not a big problem at all.
If you don't attend class, you won't be deducted credit, and the exam deadline can even be postponed; Even if they commit all kinds of mistakes, even if they threaten the personal safety of their classmates, they will not be expelled. Children of rich families always have a second chance.
Those prestigious schools, if they don't care about education, what do they care about?
Prestige, money. The ranking of universities in the United States is related to how much money a university can receive and how many bank loans a university can apply for.
Seeing this, do you still think it is strange that Michelle Yeoh can give a speech at the Harvard Law School graduation ceremony?
I believe you have also seen through it, everything is just the impetus of capital.
Writing this article is not to deny Jia Ling and Michelle Yeoh's personal efforts.
Of course, there are many shining points in them, and their personal talent and hard work cannot be erased. But we should never mythologize someone or something, there are many things hidden under the surface of the water, but we see it or not.
end.