CCTV***(Focus interview): During the Spring Festival, while tourism consumption is booming in various places, many rural events are also in full swing. When it comes to this village competition, everyone used to be more familiar with the "Village BA", which is the Village Basketball League, and the "Village Super" is the Village Football Super League, but now, events such as the "Village VA", that is, the Village Volleyball League, are also heating up, and more and more people are participating in it. Among them, there are not only villagers who organize and participate in the event, but also tourists from all over the world, who together draw a new landscape of the countryside and make rural revitalization full of more vitality and motivation.
On the fourth day of the Lunar New Year, a football match was being played in Qibao and Babao villages in Lulou Town, Pei County, Xuzhou City, Jiangsu Province. The standard soccer field was surrounded by people, and those who came first found the best position in the stands, many brought their own matzas, benches, and many others searched for a place to watch. Most of these spectators were villagers from nearby villages, and they were also anxious when they saw the players on the field pass and lose the ball. Sit down at the game, and the uncle and aunt next to you can tell you what is offside and what is a foul.
In Qibao and Babao Villages, Pei County, there are many people who love football, and they have had the habit of playing football games during the Spring Festival for many years. But all along, the game was just entertainment, just football lovers came to play and watch.
In the Spring Festival of 2023, some football teams in Qibao and Babao villages met at the stadium to welcome the New Year friendly match, and some villagers posted ** to the online platform, jokingly calling this the village "World Cup", referred to as the "Village Cup", but I didn't expect that as soon as it was posted on the Internet, it was sought after by netizens and reported by many ***, and the name of "Village Cup" was quickly called.
After the Spring Festival in 2023, in order to better organize the event, football lovers in Qibao and Babao villages established the Qibao Babao Football Association. Due to his strong organizational skills and good management, Li Juhai was elected president.
In order to allow the event to run for a long time, under the coordination and liaison of the first organization, Li Juhai talked about cooperation with some institutions. During this year's Spring Festival, the upgraded "Village Boundary Cup" was carried out as scheduled.
Many teams signed up for this year's competition, which lasted for seven days, and more than 1,000 athletes from 46 teams from 5 provinces and cities played 23 games. This is a major event in Qibao and Babao villages, and many villagers are also actively involved in the organization and preparation of the "Village Cup".
In the game on the afternoon of February 13, it was two local elderly people who kicked off. Zhai Juyi used to be a physical education teacher in the village, and many football enthusiasts in the village were his students. On the field, the narrator is also a villager from the village. The attention of the game is high, and more and more villagers come to see the game, and the "Village Cup" has become a local New Year's custom.
Liu Jian, village secretary of Babao Village, Lulou Town, Pei County, Xuzhou City, Jiangsu: "During the Spring Festival, there are fewer people playing cards at home, and fewer people drinking idle wine, and they all actively participate in the 'Village Cup'. When we don't have a tournament, every night there are a lot of spectators from these two villages who come to the stadium, and one or two families play with a ball and play by themselves. ”
At the scene of the competition, the reporter met a teacher from the School of Social Sports of Hubei University who was conducting local research. "What kind of impact can rural events have on local economic development and rural construction? This is one of the topics he is concerned about.
Lu Junpei, a teacher at the School of Physical Education of Hubei University: "I also asked many local villagers, what do you watch if you don't watch the ball game?" The villagers told me that without the ball game, it is possible for everyone to eat, drink, and lie at home to bask in the sun; If there is a football match, people will come and watch it, and football will bring about a change in the local area towards an active lifestyle. ”
The village football match not only allowed more villagers to participate in it, but also slowly incorporated more traditional local culture into it. The reporter saw that at the opening ceremony of this year's "Village Cup", martial arts performances, folk performances, and Hanfu dance performances with local characteristics of Pei County were also colorful.
For the local people, the "Village Cup", which has received widespread attention, is not only a sports event, but also a platform, and a good time for them to promote local culture and tourism.
Wang Mingyun, director of the Bureau of Culture, Sports, Radio, Television and Tourism of Pei County, Xuzhou City, Jiangsu: "The essence of the county's traditional culture is intensively displayed, and the folk culture of Pei County has been performed in bloom, and the influence of Pei County on the outside world has been further expanded through the combination of traditional cultural programs and football." ”
At the scene of the ball game, you can see a lot of busy figures. They are all villagers of Qibao and Babao villages. The 67-year-old can be seen in almost every corner of the field.
Ma Peilian, a villager from Qibao Village, Lulou Town, Pei County, Xuzhou City, Jiangsu: "Logistics work should be carried out, fish help water, and water help fish." It's not enough to just kick and don't do logistics work, do a good job of the 'Village Cup', and watch the ball well for the audience. ”
Li Xiaoqing, deputy county magistrate of Pei County, Xuzhou City, Jiangsu: "Qibao and Babao villages themselves have the customs and traditions of playing football during the Spring Festival, and we mainly conform to this custom when we hold the event. On the court, I saw that many elderly and children were full of love for this sport, and their faces were full of happiness, which was also the original intention and intention of holding and adhering to this event. ”
Like the "Village Cup" in Qibao and Babao Villages, nowadays, the rural events in many places are exciting, which has brought great changes to the spiritual outlook of the local people. In some places, the lively and wonderful rural events are even more popular, attracting many foreign tourists by co-setting up a stage with the local tourism industry, creating a refreshing new signboard of cultural tourism. During the Spring Festival, there are many events and good performances.
On the afternoon of February 4, a volleyball match was being played in Yuyang Park, Wencheng Town, Wenchang City, Hainan Province, and the five dragons team of Fengpo Town and the aerospace town team of Longlou Town of Wenchang were on the field. The team members are all locals, and the spectators are from all over the world. In the end, the Longlou Town Aerospace Town team defeated the Fengpo Town Wulong Team 3:1. Huang Qianying is a member of the Longlou Town Aerospace Town team, he has been playing volleyball since he was 6 years old, and playing has become a passion.
The fishing village where Huang Qianying's family is located has become a tourist village due to the construction of the Wenchang Space Launch Site, and in June 2023, the local community began to hold the township volleyball league "Village VA" with the mass base of volleyball. At first, it was just a competition for the local people to entertain themselves, and those who visited the cosmodrome would be bustling with excitement if they caught up with the "village VA" league. Gradually, more and more tourists come to "see the excitement", and many tourists will set aside time to see it. Tourism has driven the development of the accommodation and catering industries, and Huang Qianying's family has also taken advantage of the situation to start a dry cleaner.
Now, "Village VA" has become a check-in item for tourists from all over the world to enjoy local leisure and entertainment. Around the Spring Festival and during the "Village VA" League, the popularity is even hotter, and the business volume of Huang Qianying's dry cleaner is naturally rising. While participating in volleyball competitions and taking care of the family's business, Huang Qianying is busy at both ends, but she is also happy.
Tourists love the "village va" not only because it is lively, but also because it is good-looking. In order to make the game more enjoyable, the local local women's volleyball team also invited former Chinese women's volleyball players to the scene to interact with the volleyball teams of local towns.
The lively and beautiful "village va" attracts more and more tourists. Tourists come not only to eat, live and travel, but also to play and spend and experience local characteristics. Daddy tea is a unique scenery in Hainan, and many tourists follow the local customs, go to the daddy tea shop to drink tea, chat, and relax.
During this year's Spring Festival, in conjunction with the volleyball match of "Village VA", the local New Year's Festival was set up next to the volleyball hall to display and sell local special goods. After watching the game, come and eat delicious food, so that tourists are addicted.
According to statistics, in 2023, Hainan Wenchang's "village VA" will directly drive the comprehensive tourism income of 2800 million yuan.
Bao Guangyu, Director of the Bureau of Tourism, Culture, Radio, Television and Sports of Wenchang City, Hainan Province: "We started with volleyball, but not only volleyball, we use volleyball as a platform as a medium, combined with our culture, customs, food and beauty, to create a platform for the integration of culture and sports and consumption." ”
In today's increasingly rich material life, the holding of events such as "Village BA", "Village Super" and "Village VA" has also brought more happiness and passion to the villagers. Sports are a bond and a "business card". More and more villages are benefiting from "Sports+". At the same time as the event is held, exhibitions and sales of special agricultural products, online live broadcasts, and leisure tourism are also carried out simultaneously, which has become an effective way to publicize and promote characteristic agriculture, customs and cultural tourism projects in various places. The rural event showed the spirit of rural revitalization.