**: China ** newspaper.
The Spring Festival of the Year of the Dragon is approaching, and all localities continue to strengthen the supply of tourism products, while listed companies are actively preparing for the war. Industry insiders said that the long Spring Festival holiday and the preferential activities launched in various places will effectively enhance people's willingness to travel. All localities should seize the opportunity to welcome tourists with high-quality tourism products and good services, and maintain the strong recovery momentum of the tourism industry.
Aim for the "Spring Festival stalls".
Since the beginning of this year, the cultural tourism market has continued to be hot and frequently on the "hot search list". The cultural and tourism departments in various places are fancy to attract tourists, and relevant listed companies are to lay out in advance, act quickly, seize the precious opportunity of the Spring Festival holiday, increase the supply of tourism products, and improve service levels.
In response to investors' questions, BTG Hotels said that in order to welcome the Spring Festival of the Year of the Dragon, Sanya Nanshan Cultural Tourism Zone has prepared a variety of folk activities for tourists to experience folk customs. During the Spring Festival, all parks will be open for business, and special meals such as vegetarian meals and private dishes will meet the needs of tourists. Nanshan Leisure Club Seaview Hotel has pushed the Spring Festival and Lantern Festival special offers** information. Relevant hotels will create a combination of products such as "room + meal, room + tour car, room + travel photography, scenery + wine" to give back to the majority of tourists.
Lijiang Co., Ltd. said that combined with the cultural and folk elements of Lijiang's ethnic integration, as well as the tourism resources of Yulong Snow Mountain Scenic Area, the company designed and excavated a number of tourism products with Lijiang characteristics of "New Year's flavor". Subsequently, the company will continue to dig deep into the cultural and tourism resources of scenic spots, and create innovative, diversified and interactive popular tourism products.
According to CYTS, the company's Wuzhen and Gubei Water Town scenic spots have fully excavated characteristic resources and launched themed activities such as the Great Wall Ice and Snow Carnival, Igloo Hot Pot, Winter Bath, New Year's Eve Party, Bonfire Carnival and various special products for the Spring Festival holiday. The travel agency sector has refined product classification, carefully designed multi-level product types, and launched a number of Spring Festival winter holiday product series such as "European Aurora Series" to meet the different travel needs of consumers.
It is worth mentioning that with the full recovery of the tourism industry, the operating performance of related tourism listed companies has rebounded significantly. According to the performance forecast disclosed a few days ago, the net profit attributable to the parent company of Changbaishan and other tourism listed companies in 2023 will turn losses into profits year-on-year, and the business situation will continue to improve.
Industry insiders said that the Spring Festival holiday will add another "fire" to the performance of listed tourism companies. Relevant enterprises should make adequate preparations in advance, launch new products, further increase publicity, improve service quality, and attract more tourists.
All localities are actively making preparations.
In order to give full play to the unique advantages of culture and tourism in creating a festive atmosphere and stimulating economic consumption, the Ministry of Culture and Tourism will organize and carry out the 2024 Spring Festival themed cultural and tourism activities from January 18 (the eighth day of the second lunar month) to March 11 (the second day of the second lunar month), including 25 theme activities in 7 major sections, covering cultural and artistic performances, public service activities, intangible cultural heritage experience display, tourism and leisure consumption, ice and snow research and tourism, cultural and museum exhibitions, international and domestic interactions, etc. Enrich the holiday life of the people with high-quality cultural and tourism products, and meet the beautiful needs of the people to celebrate the New Year.
According to the "2024 Spring Festival Travel Market** Report" previously released by Ctrip, ice and snow tours in the north and hot spring tours in the south will become popular projects. In the face of the upcoming new wave of tourism peaks, all localities have made careful preparations, increased supply, and launched special cultural activities.
During the Spring Festival, Heilongjiang Province will launch the Year of the Dragon Ice and Snow Charm (Harbin - Yabuli - Snow Town), Snow City New Year Flavor (Harbin - Hengdao Hezi - Mudanjiang - Jingpo Lake - Suifenhe) and other "Happy New Year" ten Spring Festival tourism boutique routes. On Chinese New Year's Eve, the lighting ceremony of "Dragon Year Tour Longjiang" will be held at Harbin Dragon Tower, and performances such as dragon around the tower will be performed by drones to celebrate the Spring Festival with domestic and foreign tourists.
Shenyang will carry out a series of cultural, sports and tourism activities to welcome the New Year in 2024, combining the theme of "Winter Snow and Warm Sun" to further enrich the supply of cultural tourism, innovate cultural tourism scenes, and give tourists a better experience. In terms of "Happy Ice and Snow", the four major ski resorts in Northeast Asia and many ice and snow scenes in Shenyang have been linked, the National Youth Ski Open and other events have been held, and ice and snow entertainment activities such as the Ice and Snow Carnival of the Olympic Sports Center have been launched.
Hainan Province has carefully planned more than 200 cultural and tourism activities themed for the Spring Festival. The province's cultural and tourism departments, key enterprises, A-level scenic spots and star-rated hotels will combine the characteristics of the winter season and the Spring Festival holiday to launch rural tourism, research tourism and other products.
Ice and snow tours are popular.
With ice and snow tourism as the main feature, the Northeast region has taken advantage of the momentum and continued to make efforts to strengthen traditions, improve supply, and create characteristics. During this year's New Year's Day holiday, Harbin ice and snow tours are popular. This will attract more tourists to take advantage of the Spring Festival holiday to experience ice and snow tourism in depth.
Harbin proposes to reconstruct the top-level design, focus on the core positioning of world-class ice and snow tourism resorts, ice and snow economic highlands and international ice and snow cooperation demonstration zones, integrate the planning, market-oriented integration and systematic reconstruction of tourism resources in urban areas and counties (cities), improve the functions of tourism infrastructure, and strive to use 3 years to make the characteristic cultural tourism planning system and governance capabilities more mature and finalized, and take important steps in the development of the whole industrial chain of ice and snow economy, so that Harbin ice and snow can go to the world and the world can enter Harbin. The ice and snow tourism resort will be built into a "sacred" place for ice and snow tourism and vacation.
Harbin has a higher goal for the development of ice and snow economy, which is also the epitome of the current "ice and snow article" in Northeast China. At the two sessions of the three northeastern provinces and related cities that ended earlier, the ice and snow economy and ice and snow industry became "high-frequency words".
The three provinces of Heijiliao are close to each other geographically and personally, and have strong synergy in the development of ice and snow economy. The joint construction of the "circle of friends" and the "group" development of the ice and snow economy will further enhance the overall strength of the ice and snow economy in Northeast China and maximize the utilization and development of resources and markets.
Cao Zhe, chief investment officer of Ai Wen Zhiluo, said in an interview with a reporter from China ** Daily that the provinces in Northeast China should strengthen communication and cooperation, share resources, complement each other's advantages, and jointly promote the development of the ice and snow industry. Coordinate the formulation of a series of policies and measures conducive to the development of the ice and snow industry, and form a unified industrial policy system.
A few days ago, the Heilongjiang Provincial Department of Culture and Tourism, the Jilin Provincial Department of Culture and Tourism, and the Liaoning Provincial Department of Culture and Tourism jointly issued the "Proposal for the Coordinated Development of Ice and Snow Economy and Regional Cooperation in Cultural and Tourism Consumption".
The ice and snow economy in Northeast China should strengthen coordinated development, and achieve common development through the integration of resources and complementary advantages in the region. Yuan Shuai, executive vice president of the China Urban Development Research Institute and the Institute for the Promotion of Agriculture, Culture and Tourism Industry, said that we can jointly build ice and snow tourism routes, jointly promote ice and snow culture, and jointly build ice and snow industrial parks, so as to improve the competitiveness of the entire region through coordinated development. At the same time, we should strengthen the construction of cooperation mechanisms in the region and coordinate the interests of all parties.
During the Spring Festival of the Year of the Dragon, the popularity of ice and snow tourism has not decreased. According to Ctrip's 2024 Spring Festival Travel Market** Report, popular destinations for ice and snow tourism include Harbin, Mudanjiang, Changchun, Baishan, Beijing, Urumqi, Daxinganling, Jilin City, Yanbian and other places. (Song Weidong).