Are you traveling in 2023? Many people have given a positive answer. The major scenic spots reproduce the hot scene of crowds, and the tourism market ushers in the long-lost "fireworks".
Not only has the domestic tourism industry achieved a comprehensive recovery, but the effects of a number of favorable policies for inbound and outbound tourism, such as visa-free travel, have continued to be released, attracting more inbound tourists to travel to China, and allowing Chinese tourists who have been dormant for three years to set foot abroad and travel around the world. Looking forward to 2024, the prospects for tourism development are still promising, and more "poetry and distance" are worth pursuing.
The number of domestic tourists has recovered to 90% of the pre-epidemic level
I didn't expect Zibo barbecue to be so hot! During the Mid-Autumn Festival and National Day holiday, Ms. Zhao, a citizen of Beijing, and her family came to Zibo, and the first stop went straight to the Muyang Village Barbecue Main Store. With "small cake oven and dipping sauce", Zibo, Shandong Province, which is popular all over the network, has welcomed countless tourists, which can be called one of the hottest events in the tourism industry this year.
Photo courtesy of the interviewee.
How did Zibo barbecue become popular? At the beginning of March, "college students organized a group to take the high-speed rail to Zibo to play strings" rushed to the hot search, and then Zibo quickly went out of the circle, frequently swiped the screen on social **, and soon became a travel destination for tourists of all ages. The consumption of tourists attracted by barbecue has driven the growth of Zibo's tourism revenue, which provides a good sample for activating consumption and expanding domestic demand.
Scenic spots are no longer the only motivation for tourists to travel. Follow in the footsteps of your favorite stars and fly to Beijing to watch a concert, come to Chengdu to see the top giant panda "Huahua", watch the Hangzhou Asian Games and take a sports-themed tour, and go to Yanji to take a set of Korean princess photos...This year, all parts of the country are vying to integrate elements such as sports, festivals, concerts, science and technology, intangible cultural heritage, theme exhibitions and national style Hanfu into tourism and leisure life, unlocking new ways to play tourism, and showing the huge potential of tourism consumption.
Especially during the Mid-Autumn Festival and National Day holidays with 8 days of ultra-long "** weeks", the number of domestic tourism trips and domestic tourism income have exceeded before the epidemic, and domestic tourism once again shows an important role in the national economy.
Li Jiwei, vice president of Meituan Research Institute, said that the tourism industry will recover significantly in 2023, and at the same time, it will also show trends such as "tourism lifestyle", "destination remodeling" and "the rise of living and playing". Specifically, the boundary between tourism, leisure and life services is gradually blurred, and outsiders no longer just visit scenic spots, but hope to get daily life experience like locals, and young people like to visit vegetable markets, seafood markets, farmers' markets, morning markets, etc., to experience their characteristic culture.
In addition, diversified needs such as food, accommodation, travel, shopping and entertainment are driving the popularity of various new scenes such as taste bud tours and performance tours, and also promoting the emergence of more destinations. The demand for leisure and vacation is obvious, the popularity of weekend trips, peripheral tours and other scenarios is not reduced, and the trend of hotel destination is obvious, and more and more users choose to "live and play" in hotels and homestays.
The China Tourism Research Institute (Data Center of the Ministry of Culture and Tourism) recently said that the tourism market will be prosperous, orderly, integrated and innovative in 2023, and many indicators such as the number of trips and tourism consumption will perform brilliantly, driven by multiple factors such as the innovative supply of the cultural and tourism system, the boost of confidence through tourism consumption policies, and the comprehensive guarantee of various departments at all levelsThe number of domestic tourists will reach 54 throughout the year0.7 billion, domestic tourism revenue will reach 52 trillion yuan, recovering to 90% and 91% of 2019 levels, respectively
Inject new momentum into the world tourism industry
The epidemic has put outbound travel on hold. This year, with the continuous introduction of favorable policies for outbound tourism, the market has gradually recovered, and Chinese tourists have once again injected new momentum into the tourism industry around the world.
Rewind to February. On February 6, China's pilot resumption of national travel agencies and ** tourism enterprises to operate Chinese citizens to 20 countries outbound group travel and "air ticket + hotel" business. In the morning of the same day, a flight carrying the first Beijing outbound tour group members took off from the capital airport to Singapore, and many other outbound groups from all over the country went to Thailand, Cambodia, Indonesia and other countries on the same day.
Measuring the world with your own feet, this happiness has been lost for a long time! Song Yang, a tourist in the first group, was extremely excited. On the night of the first delegation's stay, the Chinese ambassador and consular counsellor to Singapore, as well as many tourism colleagues, came to welcome them, and many practitioners said that the return of Chinese tourists to the world gave them hope. In June, she and her friends embarked on a self-guided trip to the Arctic after three years of isolation due to the pandemic, and recently began to prepare for a trip to Antarctica.
China's outbound tourism has resumed in an orderly manner this year, allowing more tourists to step out of the country and taste the happiness brought by tourism. In February, March and August this year, the Ministry of Culture and Tourism issued three batches of notices on the pilot resumption of national travel agencies and ** tourism enterprises to operate outbound group tours and "air ticket + hotel" business for Chinese citizens to relevant countries, and the number of countries and regions in the pilot outbound group tours has increased to 138.
The "gold content" of Chinese passports is getting higher and higher, and there are more and more destinations to go. Since the beginning of this year, Georgia, Thailand, Tunisia, Malaysia, Singapore and other countries have announced visa-free access for Chinese tourists. With the New Year's Day, Spring Festival and other holidays approaching, many travel platforms said that outbound travel consumption will usher in a new high. However, due to the impact of visas and international flights, it will take time for the outbound travel market to fully recover.
The growth trend of the inbound tourism market will not change
Dai Bin, president of the China Tourism Academy, said that the three major markets of inbound tourism, domestic tourism and outbound tourism need to be developed in a coordinated manner. Recently, China has tried a unilateral visa-free policy for ordinary passport holders from six countries, including France, Germany, Italy, the Netherlands, Spain and Malaysia, which has injected a warm current into China's inbound tourism and is expected to strongly promote the development of China's inbound tourism market. "Visa facilitation is often a very important prerequisite for determining the number of inbound tourism and consumption, which releases a kind of goodwill for overseas tourists to enter China and provides more convenience. Dai Bin said.
The positive effect of the visa-free policy on the inbound tourism market is immediate. The search volume of international air tickets on many travel platforms has appeared**. Statistics from the National Immigration Administration also show that the number of people entering the country continues to rise.
There is great potential for the recovery of inbound tourism. Liang Jianzhang, co-founder and chairman of the board of directors of Trip.com Group, said that some major economies have inbound tourism revenue of 1% to 3% of GDP, and if China's inbound tourism revenue can account for 1% of GDP5%, will bring more than one trillion yuan of market incremental space. In order to boost the development of inbound tourism, China has successively introduced a number of measures to optimize the development of inbound tourism since the beginning of this year, including temporary exemption of fingerprints for eligible applicants and reduction of the content of visa application forms for foreigners to China.
However, there is still a lot of room for growth in the development of China's inbound tourism. Ning Guoxin, vice president and chief administrative officer of Zhongxin Tourism Group, said frankly that this year's inbound people are just more than the demand for MICE business and travel exchanges, and China's inbound tourism is currently in a low range. In addition to the shortcomings of visa processing, electronic payment, ticket reservation and other experiences, according to a survey by Zhongxin, many foreign tourists lack understanding of China.
How to better tap China's inbound tourism market? Ning Guoxin believes that electronic payment and other technical problems are not difficult to solve, the top priority at this stage is to tell the "Chinese story" well, develop more tourist routes and products to attract foreign tourists, not blindly emphasize the ancient civilization label, today's China's modernization, sense of science and technology and the current situation of national peace and security should be spread out more. "In the next year, the trend of continued improvement in the inbound tourism market will not change. He said.
Visual China.