Apple accelerates its entry into the automotive industry, releasing its first car in 2030, foreign media
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Apple's history and failures.
Since 2014, Apple has launched an ambitious car program that has been pinned on high hopes. At that time, Apple had already begun to secretly recruit technicians related to it and formed a team called "Project Titan". The economic situation during this period made Apple's future more optimistic, especially due to the victory of Tesla in the United States and the rise of new energy vehicles in China.
However, in the last 10 years, Apple has suffered a series of setbacks in its car plans. In 2020, according to news reports, Apple ran into a series of obstacles with its vehicle program, with a downsized staff and a stalled registered test bed. In 2021, there were also reports that Apple's partnership with Hyundai had ended, much to the annoyance of the senior management of both companies. That same year, Apple's robotics director and three other executives also left. Apple's automotive R&D team broke up in 2022, and it was widely expected that the company would not be able to mass-produce vehicles by 2025.
However, after a series of setbacks, Apple has restructured its fleet and now wants to be able to restart the program. Despite the difficulties, Apple has decided to continue with the project, and is seriously considering whether it can acquire other car companies.
Why Apple has lowered its R&D program.
Despite some obstacles to Apple's car plans, Mr. Cook and the company's top brass did not stop there, instead downgrading their research and development plans. This is because Apple realizes that the existing technology is not yet capable of developing a Level 4 driverless vehicle. Driverless vehicles are classified as L0 to L5, with L0 being unmanned, L5 being unmanned, and L5 being unmanned. At present, the mainstream new energy vehicles only have the ability of L2 and L3, that is, they can carry out a certain degree of automation under some special driving modes.
Apple's original intention was to be unattended without interference, which would be a major change in the market for mobile devices. But the truth is that for more than 20 years, Apple is no longer the Jobs of the past, and Cook is no longer the Jobs of the past. Realizing that it would take a lot of manpower and material resources to reach L4 autonomous driving, they reduced it to L2.
This move is based on business considerations, and in order to meet the needs of the market, Apple will have to release a new electric car by 2030. Lowering this indicator allows Apple to put more effort into details and quality, and develop more stable and complete products.
Problems and the future of Apple's new electric car.
Apple's launch date for its new energy car has been delayed until 2028, albeit slower than expected, but the decision also suggests that the company will be more deliberate and deep in developing vehicle technology. Apple already has a lot of resources and technology reserves to make breakthroughs in the new energy vehicle market.
However, Apple has also encountered its own challenges. The first is the technical problem, in order to achieve L2 unmanned driving, it is necessary to break through a series of complex problems including cognition and decision-making algorithms, sensors and communications. Secondly, the market competitiveness of new energy vehicles is very strong, and major car companies have increased capital investment and technological innovation. Apple must find its place in a competitive market while also catering to customers' demands for quality and reliability.
However, these difficulties aside, Apple's business in new energy vehicles is still very promising. Apple is the world's most valuable technology company, with a huge user base and a strong brand. Apple was able to give full play to its power and combine customer experience and design concepts to create a unique new energy vehicle.
In addition, there is still a lot of room for the development of new energy vehicles in China. Due to the improvement of environmental awareness and the country's vigorous promotion of new energy vehicles, more and more consumer groups in China have been raised. Apple is the largest brand in the world, and it has enough strength to capture a foothold in this new market.
Personal opinions and conclusions.
While the release of a new Level 4 driverless vehicle was Apple's ideal, the company had to revise its direction due to technology and market issues. This decision was made with business considerations as well as a practical understanding of technology. Despite the delay, Apple continues to invest in the new energy vehicle market and has been optimistic that they will have better new models in the next few years.
The challenges facing Apple, a leader in this technology field, for its new energy plans will be a major test. However, given Apple's strength in R&D, brand influence, and customer demand, I believe Apple's plans for a new energy car will continue to evolve. I expect that in the next few years, Apple will release a revolutionary new energy car that will bring a whole new change to the entire automotive industry.
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