According to data released by the Ministry of Agriculture and Rural Affairs, in the third week of January 2024, the national average price of beef was 80. per kilogram17 yuan, compared with the same period last year**95%。In some major producing provinces, beef** has dropped to less than 70 yuan.
The New Year's goods sales market continues to be hot, while beef** has hit a three-year low. This is undoubtedly good news for consumers, but there are significant pressures and challenges for beef producers and distributors.
First, we need to understand why beef is happening. From the perspective of supply and demand, the greater than the demand is one of the main reasons for beef. In recent years, domestic beef production has continued to grow, while market demand has been relatively stable, which makes the amount of beef on the market relatively excessive, which will naturally be. In addition, affected by the international epidemic, the first volume of some imported beef has also declined, which has further increased the competitive pressure on the domestic beef market.
So, in the face of such a situation, how should producers and distributors respond? First of all, they need to carefully analyze market demand and consumer preferences, and formulate corresponding sales strategies for different consumer groups. For example, for the low-to-mid-end market, more beef products suitable for family consumption can be launched to attract consumers by improving the cost performance of the product. For the high-end market, it is necessary to pay attention to the quality and characteristics of the product, and meet the needs of consumers by providing high-quality beef and characteristic processing methods.
In addition, producers and distributors also need to strengthen cooperation with channel providers to expand sales channels. In a highly competitive market environment, it is difficult to succeed alone. Through cooperation with large supermarkets, e-commerce platforms and other channel providers, we can quickly expand the scale of sales and increase market share. At the same time, they also need to strengthen the management and monitoring of product quality to ensure product safety and hygiene. Finally, the relevant departments should also strengthen the support and guidance of the beef industry. ** Production costs can be reduced and the enthusiasm of producers can be improved through policy measures such as financial subsidies and tax exemptions. At the same time, it is also possible to strengthen supervision and regulation of the market and prevent malicious competition and dumping at low prices from undermining market order. To sum up, the New Year's goods sales market continues to be hot, and the beef ** hit a three-year low, which has brought great challenges to producers and distributors. However, as long as all parties work together, carefully analyze market demand, strengthen cooperation, pay attention to quality and characteristics, strengthen management and monitoring, and accept the support and guidance of relevant departments, I believe that China's beef industry will be able to overcome difficulties and usher in better development prospects.