Reporter Duan Fangyuan Trainee Reporter Yang Ziyan.
The Spring Festival is approaching, and when every household is hurrying to reserve New Year's goods, beef ** has also ushered in a new low. A few days ago, a reporter from China's ** newspaper came to Beijing Xinfadi Comprehensive Trading Hall to investigate, and many merchants told reporters that beef ** is now generally around 60 yuan per kilogram, a decrease from last week. The reporter visited a number of supermarkets and found that the current beef stock is sufficient, and the sales volume is high. Not only beef, but also the Spring Festival is approaching, and the sales of major New Year's goods markets are hot, and categories such as prefabricated dishes, snacks and dried fruits are even out of stock for a time.
Increase beef stockpiles.
At present, beef ** is very cheap, especially in the past two weeks** has dropped sharply. The reporter recently came to the beef and mutton sales area of the Beijing Xinfadi Comprehensive Trading Hall, and many merchants told reporters: "Now the highest point is the beef tendon, which sells for 35 yuan and the ribs are down to 30 yuan." "This week's beef brisket and beef brain are 28 yuan, and last week it was more than 30 yuan. ”
According to data from the Ministry of Agriculture and Rural Affairs, in the third week of January 2024, the national average price of beef was 8017 yuan kg, compared with the same period last year**95%。In some major producing provinces, beef** has dropped to less than 70 yuan. Wang Mingli, chief expert of the beef cattle monitoring and early warning expert group of the Ministry of Agriculture and Rural Affairs, said that the national beef output in 2023 will be 7.53 million tons, a year-on-year increase of 48%, imports are also at a high level, domestic beef is sufficient, and beef is in a steady and slightly declining trend recently.
In previous years, the parts that sold for 35 yuan jin are sold for 28 yuan to 30 yuan this year. The reporter saw the beef ** public notice board on the beef and mutton merchant stall, but the merchant told the reporter: "What is written above is last year's **, so that you can compare - for example, the beef whiteboard sold for 32 yuan a pound last year, and now it sells for 27 yuan a pound." ”
Beef** declined, and sales also increased. The reporter saw in the Xinfadi market that there was an endless stream of customers who came to buy beef and mutton. Many merchants told reporters that as the Spring Festival approaches, there are many more customers who come to wholesale or buy beef every day than some time ago.
I didn't expect beef to be so cheap now! Ms. Wang, a consumer who bought beef brisket in front of a shop, told reporters that she drove 30 kilometers to Xinfadi to buy New Year's goods, "Now it is cheap, and the New Year is about to be celebrated, this time I bought almost 20 catties of beef in one go!" ”
At the same time, large supermarkets have also increased their beef stocks. The person in charge of a Hema fresh food in Beijing told reporters that at present, the beef brisket and beef tendon that residents consume more daily in the store are fully stocked. The increase in beef consumption demand near the Spring Festival, coupled with the overall low ** of beef, after entering the lunar month, the store's beef sales increased by 8%-10%.
The relevant person in charge of Wumart also told reporters that the New Year is approaching, and Wumart beef ** continues to maintain low prices. Looking at the data, so far in January, beef sales have increased by about 10% month-on-month. With the advent of the Spring Festival, Wumart will increase the amount of meat reserves and continue to stabilize prices and ensure supply.
Pre-holiday consumption is strong.
In addition to beef, in various supermarkets, the sales of pre-made dishes, snacks and dried fruits are booming. The relevant person in charge of Wumart told reporters that the Spring Festival is approaching, Wumart has increased the stock of pre-made dishes, and added new products such as "Buddha jumping over the wall" and "sauerkraut fish" for the Chinese New Year's Eve dinner, and the sales of pre-made vegetable products in Wumart supermarket continued to rise. The reporter learned from Meituan that since the opening of the New Year Festival on January 5, the order volume of Meituan Little Elephant Supermarket's Chinese New Year's Eve dishes and Chinese New Year's Eve gift boxes has increased by 72% year-on-year.
In addition, as another major category of "New Year's goods on the tip of the tongue", the sales of snack products have risen. The reporter recently visited a number of large supermarkets and found that the New Year gift boxes launched by brands such as BESTORE, Three Squirrels, and Baicaowei were out of stock to varying degrees.
Many gift boxes have long been out of stock. The person in charge of a supermarket told reporters that the gift box was selling very hot. "This year, there are more types of gift boxes than in the past, and they are more affordable, so it is convenient and atmospheric to buy and give away. Some companies send New Year's goods to employees and purchase them in bulk. The gift box of the three squirrels in our store sold the best and was very popular with everyone. ”
From the perspective of ** channels, Ms. Li in Beijing will purchase a batch of gift boxes from BESTORE in the near future, a total of three, each of which requires 800 copies. The head of regional sales told her that the two gift boxes were out of stock. "The golden selection gift box has been out of stock, and the Fengguo gift box is not enough, and the delivery time will be after the Spring Festival. Ms. Li said.
Relevant listed companies have spoken out. Three Squirrels previously said that its general standard gift box gift package and terminal exclusive gift box gift package series products have stopped receiving new orders across the line since January 10; The three squirrels will ensure that valid unsent orders have been received in the early stage.
I miss you said that the company continues to promote the marketing of all employees, combined with brand promotion, new product promotion, ** discounts and other marketing activities to accelerate the promotion of good miss you healthy food. The company has listed new products such as tribute jujube gift boxes, zodiac gift boxes, DIY gift boxes, etc., and added some healthy and nourishing products such as red dates and yams, honey, etc., enriching the product matrix and providing consumers with more diversified choices.
In order to prepare for the sale of New Year's goods, Yanjin Shop has made multiple preparations. Zhang Yang, secretary of the board of directors of the company, said: "The layout of New Year's goods is combined with 'strategic single products, best-selling single products, and profit single products'In terms of channels, it takes the form of seizing core display resources + centralized promotion. ”