The reporter learned from the Ministry of Culture and Tourism on February 23 that the Ministry of Culture and Tourism, the National Development and Reform Commission, and the Ministry of Industry and Information Technology recently issued a notice to announce the list of the first batch of pilot projects for the cultivation of new spaces for immersive experience of smart tourism. 42 projects, including the new space for smart tourism immersive experience of Dunhuang Academy, were selected.
The new space for immersive experience of smart tourism refers to a new tourism product and consumption scene formed by relying on tourist attractions, resorts, leisure blocks, industrial heritage, cultural and museum venues, theaters and other cultural and tourism venues or related spaces, using digital technologies such as augmented reality, virtual reality, artificial intelligence, and organically integrating cultural and creative elements, through the integration of culture and tourism, the combination of virtual and real, etc., to carry out creative transformation and innovative development of display content, so that tourists can deeply participate in and interact with the experience.
The notice pointed out that the Ministry of Culture and Tourism, the National Development and Reform Commission, and the Ministry of Industry and Information Technology will give guidance and support in project cultivation, technology application, talent training, exchange and cooperation, publicity and promotion, etc., and effectively play the role of pilot projects.
According to reports, the cultivation pilot period of these projects is 2 years. (*Xinhua News Agency reporter Xu Zhuang).