Vincius.
As a new power car brand, Ideal has a good development today, successfully won the 2023 new power sales championship, and will challenge the annual sales of 800,000 in 2024. Of course, the three models of L789 alone are far from enough, the new Ideal L6 and Ideal MEGA will shoulder the heavy responsibility of sales.
Ideal MEGA was unveiled as early as last year's Guangzhou Auto Show, and it is expected to be about 600,000, which has attracted a lot of attention both on the spot and on the Internet. The outstanding design of the locomotive of the high-speed railway, some people praise it, and some people complain, in short, it has a very high flow. However, the launch of the new car, which was originally planned for January this year, has been postponed to March, and the biggest factor is its safety.
The strength of the material on the Ideal Mega A-pillar and the design of the screws on the B-pillar raised concerns about the safety of the model. In the automotive industry, safety performance is undoubtedly one of the core issues that consumers are most concerned about, and there are many news on the Internet that the ideal MEGA has been rebuilt because of safety issues.
In addition, in terms of interior design, the interior design of the previous ideal MEGA can be said to have copied the ideal L9 (parameter |inquiry), which also caused dissatisfaction among consumers, who wondered if the postponement would make changes to the interior and redesign. In addition, it is the ** aspect, the biggest competitor of the ideal MEGA in the same period is Xiaopeng X9, these two cars were unveiled at the Guangzhou Auto Show at the same time, and the ** of Xiaopeng X9 is 380,000 yuan, which is directly 200,000 yuan lower than the ideal MEGA, which may also disrupt the ideal rhythm, and the pricing will be readjusted.
Looking back at the product itself, Ideal MEGA will be available in two new colorways, namely Elephant Grey Special Edition Pearl Paint and White Pearl Paint. The overall design is very rounded, hence the name of the highway high-speed railway. The front face adopts a closed grille design, and the iconic star ring light strip and split light cluster of the ideal brand are also retained, which is very recognizable.
The side looks very smooth, the roof has a noticeable drop, the body is slender and has a special thick D-pillar shape and contrast style, and the drag coefficient is only 0215cd, reaching the leading level among MPV models. At the rear, the rear of the car features a continuous taillight design, while the wide gloss black rear bumper package further enhances the visual hierarchy of the rear.
According to the previous interior information, the traditional MPV layout of 2+2+3 is adopted. The third-row seats can not only fold forward to expand the space, but also can be fully folded forward to retract the space, making the space more flexible. The overall style is similar to the ideal L series,The refrigerator color TV sofa is not absent,I don't know if there will be some changes in this postponement。
In terms of power, the Ideal MEGA is the first pure electric model of the Ideal, which does not follow the traditional range extension system, which is a relatively big innovation. There are two types of maximum power, 155kw and 245kw, and the acceleration is 5 per 100 km/h5 seconds; It is equipped with CATL Kirin 5C battery for the first time, and it can "charge for 500 kilometers in 12 minutes".
Ideal mega wants to turn today's hot traffic into sales, in fact, it is not easy, too high**, there is no major breakthrough in product power, with nesting dolls can not be recognized, if you give a surprise on the **, you may still be able to succeed.
Write at the end:
Overall, after the postponement of the ideal MEGA, the appetite of consumers has been satisfied, and the ideal has to upgrade the product accordingly, and finally it can shoulder the heavy responsibility of impacting sales with the ideal L6.