Wen 2 taels. In the past few years, most people are not optimistic about a number of new car-making forces, thinking that it will not be long before these brands will disappear, but after the test of time and development, this kind of rhetoric has gradually decreased, and everyone has also seen the potential of new energy development, but there are really some new energy brands that are not optimistic about the situation now, and it is very likely to be submerged and disappear.
The first thing to mention is the Gaohe brand, maybe you will be a little surprised, this car is not cheap and when it comes out, the cool design and the future feel loved by everyone, known as the rich man's toy. But it is this luxury car brand that has recently been rumored to be in the predicament of "suspension of work and layoffs", but after the news came out, the official immediately came out to refute the rumors, saying: "The company's operation is normal, and the work of R&D, production, marketing, delivery and other work is progressing normally." ”
* It's not groundless, after all, Gaohe's sales are indeed a little difficult to support the brand's operation, after all, Gaohe is positioned as a luxury line, ** is not low, but the seemingly cool butterfly wing door is still not suitable for household use in daily use, and the brand's popularity is not high enough, relatively niche, resulting in sales can not go up.
Of course, there is investment in the Middle East, and the capital can still cope with it at present, but if according to the previous brand positioning and marketing, the sales volume cannot be increased and it has been losing money, then it will be even more difficult for this year's high-tech cooperation, and it is indeed difficult to say whether it can be successfully launched after the new operation.
Skyworth Motors is also in a very embarrassing situation at present,This name may be familiar to everyone,Yes, this is the Skyworth TV that came to cross-border car manufacturing belongs to the same group。 Skyworth has also proved with practical actions that it is not easy to build cross-border cars, and it is not stable without self-developed technology.
In addition, Skyworth's brand marketing and positioning are also very unreasonable, perhaps due to the dilemma of no results in technology, its external marketing propaganda is that the car has a "health care" effect, and the promotion of its car can be high blood pressure, high blood sugar and other such ridiculous and generous product selling points, and the high configuration is even as high as 30W, which naturally makes Skyworth Automobile go to the edge of the cliff.
In the era of refrigerators, sofas, and large color TVs for new energy vehicles, there are also various domestic fights for intelligent driving systems and vehicle machine systems, relying on this kind of ethereal propaganda to sell cars, naturally it will not work, Skyworth should consider going back to concentrate on the development and production of household appliances.
At the beginning, the brand was called GAC Weilai, judging from the name, this is a new power brand jointly created by GAC Group and Weilai, which is not small, but under the combination of various reasons, it did not succeed, and Weilai withdrew shares in the later period, and gradually became the current Hechuang Automobile.
Hechuang Automobile is also a brand marketing problem, and the initial delivery is difficult, and the outrageous operation of using bitcoin to buy a car has led to its favorability being lost, coupled with the lack of technical competitiveness is naturally bleak, from the market almost never seen the brand's car can also see how dismal its sales are, at present, it is also relying on GAC to support the difficulty, but no one is a "big grievance", when GAC also gave up, the brand is no longer difficult to see.
Written at the end: It can be seen that as a new power brand, popularity and technology are very important, and the attitude of making cars is correct, rather than thinking about entering the automotive industry to "make money", and making cars in a down-to-earth manner is the king of survival, so that consumers can see the strength and technology of the product, plus the matching ** is the way to sell the car.