This morning, the Propaganda Department of the Municipal Party Committee and Putuo District jointly built the cultural talent apartment Zhonglanju opened, adding another "exclusive apartment" for young cultural talents. The first cultural talent apartment in Shanghai, the Hongkou District Cultural Talent Apartment "Orion", jointly built by the Propaganda Department of the Municipal Party Committee and Hongkou District, has been in operation for three months. What changes have taken place in Orion during this time, and what have they brought to neighborhoods and urban areas?
Take the "Jiaxing Spring Festival Gala" held in Jiaxing Road Street, Hongkou District not long ago, two professional actors, Qian Yan, a national second-class actor of the Shanghai Pingtan Troupe, and Zhang Xu, a performer of the Shanghai Yue Opera Art Institute (Shanghai Yue Opera Theater), "joined with strength", which really added color to the stage. They are all the first batch of young cultural talents to live in "Orion" in November last year.
As a practical measure for Shanghai's propaganda system to deeply study and implement first-class cultural thoughts, the Hongkou District Cultural Talent Apartment jointly built by the Propaganda Department of the Municipal Party Committee and Hongkou District is the first cultural talent apartment in Shanghai. With the support of the two-level "real gold" in the urban area, more than 70 young cultural talents from a number of cultural units in the city and key cultural and creative enterprises in Hongkou District have "moved in" with the highest standard.
The cultural talent apartment solves the actual living needs of young talents, and becomes the starting point for them to build their dreams, helping them to move from cultural newcomers to cultural celebrities. According to the relevant person in charge of the Propaganda Department of the Hongkou District Party Committee, although the young cultural talents have only lived in the apartment for three months, they have been visible, driving and influential in improving the cultural level of the block. Relying on the effective talent training measures of various units of the Shanghai propaganda system, young cultural talents show their strengths, integrate into the pattern of co-construction, co-governance and shared grassroots governance, condense culture into specific carriers, project them into practical life, and add value to the quality of the community. Hongkou District and Jiaxing Road Street also take advantage of the trend to promote a better combination of effective market and promising market, and the implementation of various service guarantees is effective, so that cultural talents can achieve a win-win situation with urban development and urban construction in both directions.
Orion "lit up." This meaningful case will further create a good ecology for all kinds of cultural talents to gather in Shanghai, live and work in peace and contentment, innovate and create, grow and progress, and help create a Shanghai model of cultural self-confidence and self-improvement.
Integration and co-creation to enhance the quality of regional culture.
In the past two days, the person in charge of the Jiaxing Road Street Community Cultural Center found Zhang Xu and discussed with him to open a guqin teaching class for residents. "I will definitely support it, which is good for the development of folk music and the improvement of community culture. Zhang Xu said.
Zhang Xu is engaged in the performance of guqin, pipa, zhongruan, sanxian, liuqin and other performances in the Shanghai Yue Opera Troupe. He said frankly that as a performer and inheritor of national musical instruments, he has always taken the promotion of folk music and serving the community as his mission. After living in the Cultural Talent Apartment in Hongkou District, he had the opportunity to perform and give lectures to more residents under the active connection between the district and the street. After the apartment was put into use, he served as the keynote speaker for the first activity of "Cultural Talents into the Community", which was attended by nearly 100 surrounding residents, white-collar workers, and international students. At the scene, he traced the development of the guqin for nearly 4,000 years, interspersed with performances, and invited the audience to try out the guqin on stage. During the event, he also met new friends who opened a guqin performance studio in the community, and together they played the ancient song "A Laugh in the Sea" at the "Jiaxing Spring Festival Gala".
He is pleased that many residents have recently put forward a demand for the community to set up courses related to ethnic musical instruments such as the guqin, and some people have asked about the learning experience of traditional operas such as Yue Opera, Shanghai Opera and Peking Opera.
At present, Hongkou District Cultural Talent Apartment is becoming a platform to help cultural talents from all walks of life deeply connect with the community. On the one hand, the street gathers the resources of the district, and uses activities such as "** meeting room", "face-to-face with Yue Opera masters" and "white-collar classroom" to allow cultural talents to give full play to their professional expertise, enrich the cultural life of the masses, improve the cultural level of the block, and boost the construction of "three cultural places" in Hongkou District. On the other hand, driven by professional talents, it stimulates the vitality of community talents, realizes integration and co-creation in blending and exchanges, and activates regional cultural creativity and innovation.
Take advantage of the trend and work together to build a cultural district.
Hongkou District is known as "the birthplace of Shanghai-style culture, the source of advanced culture, and the gathering place of cultural celebrities". How to let these young cultural talents who have just settled in Hongkou quickly understand the history and culture of the city? At the end of last year, the Propaganda Department of the Hongkou District Party Committee organized young cultural talents to follow the volunteer propaganda group of the "Three Cultural Places" in the district to start a city walk on the "Lu Xun Trail", immersing themselves in the red past and humanistic atmosphere in the areas of North Sichuan Road, Duolun Road and Shanyin Road, and enhancing their familiarity and sense of belonging to the urban area.
Now, walking in the corridor of the apartment, He Weifang, the first batch of residents and employees of The Paper, feels more cordial - the walls on both sides are posted with district cultural landmarks**, and you can listen to relevant explanations by scanning ***. He Weifang said that she only came to Shanghai to work and live in June last year, and now she lives in the Cultural Talent Apartment, where she can not only explore the old alleys full of stories, but also wander around new landmarks such as the Ruihong business district. In the "New Youth Meeting Room" and library on the first floor of the apartment, you can read books about the history of the jurisdiction and Shanghai-style culture, and these thoughtful soft decorations deepen her understanding of the city and the community.
The relevant person in charge of Hongkou District said that it will further integrate resources to provide better residential services, environmental construction, and cultural activities for cultural talents, build cultural talent apartments into a community full of cohesion and activity, and help high-quality development of cultural creativity, drama and performing arts, and communication, so that it will become a cultural block with a gathering of cultural elements, a strong cultural atmosphere, and a yearning for cultural talents in the new era.
The training system helps talents become famous and become families.
A week after Cao Bowen, one of the first residents and an employee of Shanghai Poster Industry Group, moved into the apartment, he recorded the life of the cultural talent apartment from the first perspective: young people used induction cookers to cook a delicious meal of their hometown, strangers helped each other take care of their lives, and pet lovers walked their dogs and teased cat......s in the sky garden togetherHe also often posts on social **, praising the "Orion" operator for turning everyone's demands into reality. For example, in the past few months, new brands such as McDonald's, Luckin Coffee, and "Clockwork Duck" 24-hour gym have been launched in apartment shops, which are popular among young people.
He also plans to do a few vlogs (** logs) to record the changes, trivial warmth, and anecdotes here, so as to show the community ecology of cultural talent apartments that are livable, fun, travel, and creative in a more "youthful" way.
In the view of the relevant person in charge of Shanghai Poster Group, Cao Bowen's transformation is a vivid practice of the implementation of the group's "three integration" talent training project. At present, the group takes the transformation and cultivation of "Fusion Media Light Cavalry" as the base point, the support and guidance of the "Fusion Media Studio" as the focus, and the "Fusion Media Open Class" empowerment platform as the fulcrum, vigorously cultivates all first-class talents, and guides the collection and editing talents to effectively enter the new track of integration and transformation. Young cultural talents settle in the community and bring the best way of communication, which will enhance the value with creativity, enhance competitiveness with value, and feed back the construction of cultural blocks.
The relevant person in charge of the Shanghai Peking Opera Company believes that the combination of the Hongkou District Cultural Talent Apartment and the "Youth Runway" talent training project of the theater will help young actors "make a show". The "Youth Runway" talent training project proposes a systematic training system of "learning, practice, re-learning, and re-practice", so that young cultural talents can find their own artistic positioning and development direction in learning and practice. For more than 10 years, the "Youth Runway" project has arranged young actors to perform at the grassroots level and in the community every year to spread traditional Chinese culture. This stay in the cultural talent apartment is also an opportunity for young actors to take root at the grassroots level and integrate into the community. Especially in recent years, the theater has created a number of new repertoire and used young actors to play the leading roles, which requires them to find the "prototype" of character shaping and stage performance from the "alley premiers" and outstanding volunteers around them, and finally polish convincing works to help build Shanghai's cultural brand.
Recently, at a symposium between the relevant persons in charge of Hongkou District and the young residents, Qian Yan said that she would create a work based on the volunteer service work in Jiaxing Road Street; Wang Qiwen, the cultural and creative coordinator of the Shanghai ** Department, proposed to give full play to her design expertise and participate in the creation of cultural IP in Hongkou District; Feng Jie, marketing director of Shanghai Foch Film and Television Culture Investment, an animation production company, suggested that the human resources of Hongkou District should be linked to the ...... of "going to sea and out of the circle" together with Guochao AnimationThe story of young cultural talents and urban areas going both ways and win-win continues.
Author: Shan Yingwen.
Text: Shan Yingwen Photo: Ye Chenliang, Xing Qianli, Shan Yingwen Editor: Wang Jiayi Responsible Editor: Gu Yiqiong.
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