Is it possible that the promotional roadshow of film and television works has lost its effectiveness?
Many movies are released at the beginning of the year, using the timing of New Year's Eve to attract audiences. Actors and directors shuttled across the country to promote the movie, but the box office of the movie was dismal one after another.
Do young people no longer spend time in movies these days?
Now look at the style of the roadshow scene, and you can understand why movie-goers don't go to the cinema anymore.
At present, it seems that the promotional tour of each film requires not only the satisfaction of the live audience, but also the creation of special clips suitable for distribution on online platforms.
As a result, the creators of the serious criminal investigation movie "Three Teams" accepted the challenge, and they tried to perform the popular short ** dance "subject three".
Friends who are familiar with this dance must have seen it when they brushed the short **, is there anyone willing to share their feelings about this dance?
The dance itself is controversial.
The movements without any dance beauty, combined with the rhythm of the stuck points, spread wildly on the short** platform, and became a "hot topic" on the whole network, and even spread all over the country and abroad.
Korean netizens have joined the "subject three" dance trend and shared dance teaching**.
After the stage performance of Yang Liping's team, she danced a "subject three" dance before the curtain call.
The Ballets Russes came to our country to perform, and before the curtain call, they gave a wonderful performance of "subject three".
Despite the popularity of "Subject Three", there are still audiences who are disgusted by this dance.
Zhang Yi stopped the farce at the roadshow, saying that he hoped to talk more about movies with the audience, thinking that activities such as dancing could be saved for leisure time.
While Zhang Yi said this, the other actors next to him also agreed.
When did the movie roadshow start to follow the popular short ** content?
Andy Lau and Tony Leung even carried out "selling corruption" on the spot in order to promote the roadshow of the new movie "Goldfinger".
As for the content and genre of the film's story, passers-by and viewers know almost nothing.
Carina Lau also announced her support for the new movie, in addition to the starring personal promotion. The movie is starring Tony Leung.
However, how many viewers actually truly love movies? When they see Andy Lau and Tony Leung comparing hearts, will they have the same feelings as Carina Lau?
Unable to witness. 
This movie belongs to the criminal investigation genre, but the publicity focuses on the two aspects of "the leading actor selling corruption" and "whether Tony Leung is really introverted".
The audience is confused about the plot of the movie, mainly because the fans of the lead actor are supporting the box office of the movie, which makes it difficult to understand why the roadshow is like this?
When Andy Lau promoted the movie "Sneaking", he attracted the attention of the audience, because someone shouted "wife" at the scene to greet him.
Peng Yuyan showed his handstand walking performance when he was about 40 years old.
He Wei participated in the promotional roadshow of "Solid as a Rock".
Instead of expressing their opinions on the roles of the characters in the play, the audience praised the lead actor's long legs and handsome appearance, a move that caused a heated discussion.
What's wrong with the audience?
Is it because the atmosphere of the roadshow is so good that the general audience is deeply intoxicated?
At the roadshow of "Your Wedding", the content of the movie on the stage was completely unclear, and it could only be seen through a promotional video, and every audience burst into tears.
Has anyone seen the movie?
Have you ever cried?
If there is no audience crying at the roadshow in the part of the movie that involves love, does it mean that the publicity has failed?
At the roadshow site of "Only You Can't Be Missed", a girl cried silently in the short ** publicity.
In a follow-up interview, she expressed some great insights about love.
Has anyone seen this movie?
Does this girl look good?
However, it is surprising that at the roadshow of "Thirty Thousand Miles of Chang'an", a blind man felt sad and wept, which was particularly striking compared to the rest of the audience.
In an interview, he expressed that although he could not see, he could feel the pride of the poet in the film through his voice.
Although the film is well-made, it deviates slightly from historical facts in some ways.
According to historical records, the place where Li Bai and Du Fu first met should be in Luoyang.
In his early years, Du Fu lived in Luoyang, not Chang'an and other places.
Why don't you have in-depth communication with the audience at the roadshow?
It goes without saying that the roadshow scene of "Shocking Rescue" sparked a controversy last year.
The reason for the film's official apology was because there were rumors that the main creator of the film encountered a student who questioned the details of the film during a roadshow at Peking University, which led to an unpleasant communication between the two parties.
What led to this classmate's criticism by the school was the fermentation of this matter.
Although some later debunked the rumor that the news was false, it still had a huge impact on the film's word-of-mouth.
At the roadshow scene of Jackie Chan's "Dragon Horse Spirit", among other things, it was reported on the Internet that when Jackie Chan was explaining the content of the movie, the news that the audience shouted "refund the ticket" went viral on the Internet.
Will this negative news have an impact on the box office?
The parent-child movie "Learning Dad" conducted a pre-release promotional tour.
The two leading actors walked straight into the live broadcast room of the popular fitness coach Liu Genghong, and immediately began to dance with him.
Yan Ni lost attention because of her poor dance performance, which also added a touch of waves to the promotion of the film.
Whether this will attract audiences to buy movie tickets is still unknown.
Countless movie roadshows are like a circus, and the creators want to have in-depth exchanges, but they seem to be a little hesitant.
The promotion of all film genres is based on a festive and pleasant atmosphere, and after each roadshow, the audience simply cannot understand what the film is about on the Internet.
They said witticisms, danced, and only saw that "he was handsome and she was beautiful".
The root cause of this situation is not only caused by the film publicity and distribution department.
Unlike the movie roadshows in the past, most of the audience at the roadshow are fans of the leading actors, which is completely different from the situation in the past.
What is the main theme of the film, and is it important for fans?
The producer stood up and called on fans not to buy scalping movie roadshow tickets, and this surprising situation actually happened.
Huang Bo and Wang Yibo, who starred in the youthful movie "Warm", conducted a roadshow before the release.
Producer Chen Zhixi has posted many times, first clarifying the rumors about the roadshow date and warning the audience to beware of being deceived; Then he called on the audience not to buy scalped tickets.
Such a scenario may surprise some viewers.
In the past, I only knew that some people bought scalper tickets at concerts, but I didn't expect that now there are also scalped tickets in movie roadshows.
Is it the movie itself that counts?
The theater will also take the initiative to set ** tickets to screen out some passers-by, after all, there are scalpers in the market who raise ticket prices.
However, even movie roadshow tickets, which cost hundreds of yuan, still can't avoid the fate of selling out instantly.
It's not surprising that scalpers take the opportunity to raise ticket prices, which reflects a problem: audiences who are willing to buy movie roadshow tickets are obviously not going for the movie itself, but for a certain leading actor.
Fans crave to get up close and personal with their favorite movie actors, and rightfully so.
The fan group has always been enthusiastic about the promotion of their idols, and once this atmosphere is perceived, it is inevitable that the publicity will choose a more "best of both worlds" method.
The leading actor performed a "circus" performance on the stage, and the audience marveled and laughed below, and the atmosphere was extremely warm and thunderous.
However, for those passers-by who like to watch movies, they may be confused when they see such a promotion. This is even more prevalent when fed back into the market.
The roadshow scene of each film is like a comedy promotional event, and the audience needs to "open the blind box" to discover the true face of the movie itself.
However, this has become commonplace.
In 2023, when the main creative team of "The Wandering Earth 2" starts a national tour on the fifth day of the Lunar New Year, the scalpers are ready to start work.
The price of the roadshow ticket is 2,200 yuan, and the seats will be randomly assigned by the system.
Concert tickets are cheaper than this**, but the movie venue is full, which shows the popularity of movies at that time.
The scalpers quickly recognized the lucrative opportunity and quickly developed the business into their own business.
As the popularity of the movie leading actor continues to rise, the tickets for the movie roadshow also show the curve in the hands of scalpers.
Has anyone here ever had the pleasure of watching the movie "The Eighth Suspect"?
The roadshow of 999 yuan turned out to be the one at that time.
The promotional event for the movie was originally planned to be a roadshow, but because Sun Yang, one of the male leads, was popular, it was directly changed to a "star meeting".
It seems that the content of the film is no longer the focus of the roadshow, so it is no wonder that the leading actors have shown their talents and set off a pleasant atmosphere.
Fans are looking forward to more interaction with their beloved stars, and the announcement also hopes that the atmosphere will be more enthusiastic.
In the end, only those who did not go to the live roadshow, but would watch the movie regularly, they felt confused about the promotional content of the movie they saw on the Internet.
Fans have been to the live ** roadshow, will they still go to the cinema to watch the movie?
What these stargazers are eager for may be the next roadshow, where they can also show their faces next to their favorite stars.
Going to a live roadshow is usually more important than watching a movie in a movie theater.
The main creators of the movie tried their best to create "stalks", enliven the atmosphere of the scene, and please young netizens, but ignored the quality of the movie itself.
Young people spent nearly 100 yuan in the "involution era" and sat in the cinema for nearly three hours.
Why is it that when the movie is not good, we feel like we are on pins and needles but it is difficult to remember?
If the enthusiasm for movie-watching is worn out again and again, will many young people who were once the main moviegoers still want to go to the cinema?
Finally, I would like to say that the movie "Twinkle Twinkle Twinkle Star", which is adapted from a TV series, has become popular, which is quite unexpected.
This youth campus romance movie starts with regret as the main line, but ends with a happy ending in the later stage, how can such a plot be unexpectedly successful?
Even many TV series viewers have a general idea of the plot of the movie.
The heroine's sentence "It's snowing" actually sprayed "snowflakes", which perfectly fits the plot of the movie.
Netizens frequently complain that the scene of "avalanche" frequently swipes the screen.
However, there are still many movie fans who go to experience the "baptism of snow" out of curiosity.
I believe that this film will do well at the box office, and this unexpected winning method will be inseparable from it.
The promotional effect of the movie roadshow has begun to become limited, and the main creators have tried various entertainment methods to attract attention.
When the movie itself is good enough, would it be more effective to combine the content of the movie with interesting "peripheral interactions"?