Lee has always supported girls to value their own strength and show their feminine charm, so they launched a clothing collection with feminine design style as the main theme at SS24, with light purple as the main color, with soft color patterns and unique rainbow yarns as design details. Y2K elements and atmosphere allow girls to show their feminine side while having firm beliefs. The new season's Shape Magic denim collection enhances the comfort of the waist design and adds the Jade Fusion for summer wear, continuing to work the magic of the invisible but wearable, helping the modern woman to easily achieve the perfect figure.
The popular Denim on Denim look, paired with a unique light purple denim fabric, is very eye-catching, and the same wash carpenter jeans are designed with a loose fit, giving consumers a sense of style and style.
Modelled on the rainbow flared pants that were first introduced and all the rage in the 70s, the addition of Shape Magic to extend the rainbow stitching from the waist to the legs can help visually elongate the leg or hide the shortcomings of the O-shaped legs. A retro sense of fashion makes you stand out from the crowd.
Simply wear a denim oversize vest printed with the slogan "Make Yourself Proud", which has its own handsome feeling, and then match it with a special wear effect caused by rainbow yarn, and match it with the 411 high-waisted comfortable tapered jeans of the Beauty Denim series, which inadvertently presents the unique charm of girls who pay both rigidity and softness.
Lee x Angel Chen collaboration.
In order to fully support the whole story of Girl Power, Lee invited young and talented Chinese fashion designer Angel Chen to collaborate with Angel Chen, who blended Eastern and Western aesthetics to design a series of colorful and fashionable women's pieces.
Inspired by Angel's bravery and unbeatable spirit of Buddy Lee, Angel created a special version of Buddy Angel, a fearless dancer angel with wings and cute braids. It also embodies the brand spirit of Angel Chen, which can emit powerful energy in a woman's small body.
Buddy Angel is a dancer who has her own opinions, she has chosen her favorite profession, she is energetic, fashionable, and in her small body, she is a cow girl with a powerful and infinite energy that will lead young girls to pursue their passions bravely and fearlessly. The image of Buddy Angel combined with Lee's excellent craftsmanship blends creativity throughout the collaboration, and at the same time, it extends to the entire collection through the appliqué embroidery process, using bright yellow-blue tie-dye, continuing Lee's classic denim hooded jumpsuit, bringing joy, energy, and feminine power through it, each piece shows feminine charm and shines after the upper body.
Confident bright yellow, sleek baggy parachute pants with cargo pockets are eye-catching and unlock the cool aura. There are also short jackets of the same color on the upper body that can be made into a set, and the jacket adopts the classic Lee 91B style, which is more in line with the aesthetics and trends of women now.
Sweet and cool one-piece denim is still a must-have in trendy pieces, and this Lee x Angel Chen collection is a chic design and cut on timeless denim. Y2K style plus sleeveless hooded design, tight at the top and wide at the bottom, to maximize the advantages of the female figure, easy to open the ghost horse girl mode, sweet and cool street hot girl style, the protagonist shines with it.
As a classic century-old denim brand, the denim series is indispensable. This collaboration with Angel Chen redefines denim with avant-garde, innovative design. The A-line denim maxi skirt is paired with a traditional retro wash, and the upper body is a sweater vest with a combination of a new sweater and denim fabric. The retro avant-garde is all in place, and it will surely make you the most eye-catching fashion elf of the season, and the output will be full of style.