China Youth Daily, Beijing, February 20 (China Youth Daily, China Youth Network reporter Zhang Junbin) The bright big logo and cost-effective snack supply are making all kinds of discount stores become "star" shops in the county and even the old streets of towns and towns.
On February 20, data released by Meituan showed that since New Year's Day, the search volume of keywords related to "snack discount stores" has increased by 393 compared with last year7. The year-on-year growth rate of comments reached 2500％。During the same period, the transaction volume of "snack discount stores" on the platform increased by 517 compared to the same period last year6. The order volume increased by 232 over the same period last year5. The number of users increased by 241 over the same period last year2％。
Most of these wholesale snack stores throughout the county are entrepreneurial companies, relying on open franchises, directly connected to factories, cutting intermediate links, and occupying the mass snack market at low prices. At present, the "snack discount store" is accelerating its rise and rapid expansion, relying on the main provinces and spreading to the surrounding areas.
For example, "Snacks are busy" has more than 4,000 stores nationwide, with an average of 200 stores per month, and its stores in the sinking market account for more than 50; "Zhao Yiming Snacks" has more than 2,000 stores nationwide, with an average monthly store expansion speed of up to 300, and the deepest franchise points can reach county-level cities and towns, with huge incremental potential. Similar to the discount store brands that rely on the innovation of online and offline business methods and deeply cultivate the county and even the lower-tier market, there are also snack Youming, snack preferred, Dai Yonghong, love snacks, etc.
The relevant person in charge of Meituan said that the county connects urban and rural areas, which is an important part of the national market and a key area to release the potential of domestic demand. The trend of residents pursuing affordable consumption and the emergence of new business formats such as discount stores are the embodiment of the county's vigorous economic vitality and the rich needs of residents.
*: China Youth Daily client.