Chengdu New Property Market Text|Su ChangThis article is an advertisement and takes about 5 minutes to read.
Standing at the beginning of 2024 and looking back at 2023, how to summarize the Chengdu property market in one sentence? Maybe it's not the volume, but the level to which the granularity of the product is rolled.
In 2023, outstanding real estate companies are exploring their own ways on the track of product power upgrading.
Today, the release of Poly Sichuan and the word product brand is released, allowing us to see Poly, as the leader of the head camp, bravely breaking through the situation on the road of product advancement.
With the release of ***, we also tried to conduct a comprehensive review of Poly and the character system to see how Poly uses products to show its thinking and voice in the quality era.
Poly Tianfu and Song real picture.
In the cycle of industry adjustment, product power is regarded as the key to breaking the situation of real estate companies, but how to improve product power, most real estate companies have not found a clear way, but have fallen into a kind of "spiritual internal friction".
How to break the game? How not to be defined by someone else's answer?
Poly gives a key to solving the problem:Humanistic community.
Photograph of Poly Yixin and Song.
It is undeniable that in the era of quality, what we pursue is not only the product itself, but the scene in which the product is located and the emotions infiltrated in the scene. Reflected in the residence, it is a strong demand for the integration of urban culture, the atmosphere of life, the sense of refinement and the new social space.
Therefore, we are facing the reconstruction and re-starting of community cultureThe proposal of Poly Humanistic Community is a kind of practice based on in-depth thinking.
Schematic diagram of Poly Humanities Community.
We see that under the concept of humanistic community products,Poly and the word system did not simply roll the door, façade and garage from the perspective of product technology, but solved the problem of product power with the general pattern of people-oriented care. From the perspective of customers, Poly and Character Research focuses on the real needs of home buyers, creating a healthier and sunnier living environment, a more harmonious and friendly neighborhood socialization, and a more warm and interactive community space. Starting from the spiritual level of living, let culture and the beauty of life become a new pyrotechnic work that explores the aesthetics of urban life.
As Poly's key layout in Chengdu, are the products of the Hezi series competitive? Feedback from homebuyers is the answer.
According to the data, Poly Jincheng and Song have been sold out in four places, with a sales volume of 2 billion; Poly Yixin and Song has always been responsible for regional traffic, with annual sales of 2.8 billion; Poly Chunshi Jiuli and Song entered the market for 4 months, with sales of 1 billion; Although Poly Tianfu and Song have not been unveiled for a long time, their strength dominates the Jinjiang Ecological Belt; Poly Chuangzhan Guobin Warm has become a must-see for buying a house in the west of the city. (Note 1).
Why can Poly and the character system win high recognition from home buyers? We might as well look through four sections to discover their harmonious and different product strengths.
The background color of life is a fireworks in the world. New pyrotechnicism is to explore the new surroundings of a better life from a better perspective. Through the "reconstruction" of the community, Poly and the word system make fireworks no longer a noun, but a real experience.
For example,In the scene creation of the community, a gravitational window will be set up at the main entrance of the communityThe exquisite shop windows can fully soften the boundaries of the community, allowing the inner and outer landscapes to blend and infiltrate, enriching the beauty of life. At the same time, inject more trendy, interactive and fashionable scenes into the community, such as lawn meetings, sunshine markets, open-air movie viewing, etc., so as to make life more diversified.
Poly Creation Exhibition, State Guest Warm Real Picture.
Paying attention to growth and companionship is also the key theme of Poly and the character systemThere are learning boxes in the community, and after-school schools are planned for temporary care of children to solve the worries of "post-wave parents". At the same time,Also focus on the last mile of community life,Build a community canteen, etc., and introduce operation modes such as day coffee and night wineCreate a new scene of zero-distance, fireworks, and high-quality community life.
For Chengdu people, lifestyle is not consumerism, life aesthetics is the core element. Poly and the character system is rooted in the urban context, fully combined with the local culture, so that the fireworks of life collide with a different beautiful picture in the dialogue with the urban culture. For example, Poly Tsubaki Jiuli and Song show a model of high-end fireworks life under cultural immersion.
Poly Tsubaki Nine Mile and Song real picture.
It is located on the bank of the Millennium Mansion in the second ring road of ChengduJiuli Hesong takes man and nature, land and architecture, culture and commerce, history and future as the starting point of thinking, and explores lifestyle from the perspective of urban renewal. For example, on the outside, it breaks the boundaries of the site, organically connects the urban interface and the riverside ecological belt, and activates the vitality of culture and life. Inside, the garden landscape axis is designed with the Fuhe River and Jiulidi culture as the soul, and special symbols such as Kong Ming lantern art installations are incorporated to awaken the cultural memory of old Chengdu. At the same time, combined with modern living methods, two social boxes and two characteristic gathering places are proposedNine miles and songsIn the cultural space, it carries the core of abundant and suitable life, and responds to the beautiful habitat of the new eraA pair of contemporary art in the fireworks of a thousand years,It has become a unique value model.
Poly Tsubaki Nine Mile and Song real picture.
For living, the spatial context that can directly reflect the aesthetics of life is the garden landscape. As an indispensable part of quality lifePoly and the character system pays attention to the overall consideration of landscape planning, garden layout and site characteristicsWith a more cultural and permeable sense of garden aesthetics, it shows the unbounded integration of space and life.
For example,The overall layout of the garden originates from the ancient Shu royal garden ritual culture, integrating the homecoming ceremony, neighborhood box, vitality gathering, introverted courtyard, etc., to create an unbounded landscape of "one courtyard, one axis, five gardens and six realms". In terms of spatial planning, it is based on the essence of the courtyard of western Sichuan of "closed on the outside and open on the inside", enclosing the ultimate private domain of "closed outside" and integrating the landscape and social space of "opening inside". The entire landscape area of Guobin Harmony reaches about 13,000 square meters, and the water features, pavilions, plants and trees are scattered and distributed, giving a beautiful experience of life.
Poly Creation Exhibition, State Guest Warm Real Picture.
Nine miles and songs, to create a delicate life axis and aesthetic flow axis, the two axes and nine realms blend and connect, nourishing the aesthetics of life. Tianfu and Song, strengthen the characteristics of the site, use the memory of Jinjiang, and lead water into the parkCreate a living room on the waterThrough the design of multi-functional composite verandah, the scene and life are interacted, and the boundless nature and life are promoted. In such a garden, you can have a conversation around the fireplace, you can read and enjoy it, and immerse yourself in the unbounded beauty of life and space.
Poly Tianfu and Song real picture.
The same area is more functional, and the same function design is betterIt is a distinctive feature of Poly and character house types. In terms of house design, Poly and the character system is based on the principle of practicality, and shows a more competitive side through exquisite design.
First of all, pay attention to the sense of quality, and let the private elevator enter the house to improve the dimension. For example, about 113 of the state-guest and cozy building area has also achieved private elevator entry, and presents about 10 all-bright entrance vestibules, showing the core of improved quality.
Secondly, it pays attention to spatial imagination, and most of them adopt LDKB integrated design. For example, Jiuli and Song have about 141 units, and LDKB integrates the roundabout line, creating about 63 luxury spaces, so that the sense of space experience is close to 160 spaces to enjoy. From the perspective of LDKB, we can fully pay attention to the needs of children's growth. For example, you can arrange this super giant hall as a "family study", so that the independent desk can be combined with the living room TV to create a large-screen online class space. And this type of houseThe landscape balcony reaches about 9 metersLet the fashionable lifestyle of "balcony living style" be better satisfied.
Poly Tsubaki Nine Mile and Song real picture.
Third, pay attention to functional considerations and haveUnique versatility x space. Poly and the character system moderately "leave blank" for life in the design of the house, in order to seek stronger functionality and more comfortable living aesthetics. For example, Yixin and Song have created a variety of x spaces for placing various possibilities in life. You can set up this place as a game territory, a children's piano room, a gallery for collecting figurines, etc., and the variety x space makes life unlimited.
Photograph of Poly Yixin and Song.
Not deliberately pursuing luxury and better than luxury, not only exquisite but tasteful, Poly and the word series with harmony and different product power, so that buyers can obtain not only material, but also spiritual pleasure and emotional satisfaction.
Looking back at Poly and the word system, we think there are two words that are crucial:Demand alignment and pain point solving.
From the market side, Ruili data shows thatIn 2023, the main area of the main urban area** will be 130-150,In the past five years, the main area for sale in the Tianxi plate is 170-200The area is large and the total price is high, which obviously does not meet the demands of most home buyers. From a practical point of view, the urban median families, who occupy the mainstream home buyer group, can usually only meet their demands for quality life, and it is difficult to take into account efficient commuting and high-quality school districts at the same time.
Poly Jincheng and Song real picture.
As a state-owned enterprise, Poly has devoted its attention to a wider range of home buyers in the city with a larger pattern and original intention of responsibility. From the beginning of the positioning, the Hezi system is not a "house" in the traditional sense, but a match for the median families in the city, creating more suitable improvement products for them, so that most people can live in a higher quality house. Poly and the character system do not pursue "arrogance" in the area segment, but they upgrade the sense of quality, sense of acquisition and value of living to the level of high-end improvement.
Photograph of Poly Yixin and Song.
For example, Yixin and Song, located in the first row of Area A of Yixin Lake, enjoy a first-line view of the lake, from transportation, education to business, and have an ideal living radius in the south of the international city. Yixin Hesong has created 7 themed micro-holiday parks, so that the relaxation of life can be easily grasped here. Such a product allows buyers to truly realize the perfect balance between commuting and life, prosperity and nature, practicality and appearance, and personal and family.
Poly and the word system on the basis of demand alignment properly solves the pain points of home purchase, behind the motivation, is the real customer thinking.
We believe that the success of Hezi products is a success based on product values based on insight, research, and meeting the real needs of middle-class customers.
On the one hand, under the product concept of humanistic community, the word system has realized the dynamic upgrading of product spirit and product standards, which meets the pursuit of middle-class families for a sense of quality and value, and on the other hand, it satisfies the emotional value of buyers with more cultural and empathetic products. This is precisely under the guidance of values, the product presents a different competitiveness.
For the entire industry, the emergence of Poly and the character system is a benign touch, leading the product to break through the situation and upgrade the competition. For home buyers, Poly and the character system is the beginning of a high-quality residence.
Entering a new 2024, Poly's "Tianyue Renhe" product system will also land more in Chengdu, and several new projects such as Xinchuan Tianjun, Tianfu Jinyue, and Xitang Hexu will be unveiled one after another, and Poly's eight new works will become the highlight of Chengdu's property market this year. Poly insists on creating products from the perspective of customers, with perception, empathy and empathy, so that products and quality can speak and beauty become daily.
Poly Sichuan and the word product brand***
Disclaimer:Note 1 The data ** is based on the official caliber of Poly Sichuan and has not been verified by a third-party organization and is for reference only. This article is an advertisement, the project introduction involved in the article is only to provide property market information, not as a basis for sales, the rights and obligations of the buyer and seller are subject to the "Commercial Housing Sales Contract" and legal documents signed by both parties; The dimensions mentioned in the text are approximate values, and the floor area of the unit is the building area. ** in the text is a schematic diagram and is for reference only. The introduction of the surrounding environment, transportation, education, business and other supporting facilities of the project in this article is intended to provide relevant information, and does not mean that the company has made a commitment to this, and does not constitute any commitment to the developer, and educational resources are not used as the basis for enrollment and purchase. Developer: Chengdu Baochun Real Estate *** Pre-sale certificate number: 510106202371140