The inaugural Asia-Pacific Regional Convention & Exhibition for MICE professionals capitalizes on the region's thriving MICE market and expands and elevates on its successful London edition.
Singapore, 5 February 2024 – The Meetings Show Asia Pacific 2024 will be a game-changer for meeting and event planners in the region, supported by the Singapore Tourism Board. The Asia-Pacific MICE market is expected to grow from 4,121$800 million to $7,836 in 2032$300 million. The show will feature a diverse mix of Asian and international destinations, venues, hotels, technology providers, and key players in the thriving Meetings, Incentives, Meetings and Events (MICE) industry.
The Meetings Show Asia Pacific is owned by Northstar Tr**el Group, a Polaris travel group. The Group is a leading B2B information, events and marketing solutions company in the travel industry, as well as tourism and MICE events and publications such as TR**EL Weekly, TR**ELAGE West, Business TR**EL News, Successful Meetings, Meetings & Conventions, TR**EL Weekly Asia, M&C Asia, incentive, and web in tr**el.
With a successful hosted buyer model, The Meetings Show Asia Pacific brings together a leading exhibition, conference and business network to create a dynamic gathering platform for MICE professionals from across the Asia Pacific region. Its Hosted Buyers program brings veteran MICE buyers and curators to the bustling show floor through a pre-arranged meeting platform. The platform facilitates targeted meetings with top exhibitors. Exhibitors include Thailand Convention & Exhibition Bureau, Singapore Tourism Board, Dubai Tourism Board, Tourism New Zealand, Philippine Tourism Promotion Board, Royal Caribbean Cruises Asia, Marina Bay Sands, Hard Rock International, Pan Pacific Hotels Group, Meliá Hotels International, Groups360 LLC and more.
Many of the world's leading convention industry associations, such as Meetings Professional International, the Society for Incentive Tr**el Excellence and the International Association of Exhibitions and Events), are partnering with Polaris Travel Group to invite their members to exhibit and promote their business and professional development at The Meetings Show Asia Pacific. As a supporter of the Global MICE Collaborative, they will provide actionable educational resources and an extensive global network to MICE professionals in the growing global market. The Meetings Show Asia Pacific will also activate partnerships with other associations and will soon be announced to the public.
D**id Blansfield, Executive Vice President and Group Publisher of Polaris Travel Group, said: "As a gateway to a thriving Asia-Pacific market, The Meetings Show Asia Pacific aims to capture a wide range of business opportunities in this diverse and profitable market. We are excited to bring the world-class experience of our highly successful MICE brand in London to Asia, and Singapore, an award-winning MICE centre, has been carefully chosen to host our inaugural exhibition." ”
Irene Chua, Vice President and Group Publisher, Polaris Travel Group Asia, added: "Against the backdrop of Singapore's vibrant business community, The Meetings Show Asia Pacific provides an excellent platform for us to explore the best that the Asia Pacific region has to offer in the future of the MICE industry. It is in this confluence of ideas that new connections, ideas, and innovations are inspired. We couldn't be more excited to launch this cutting-edge exhibition in one of the fastest-growing regions of the MICE industry." ”
The Meetings Show Asia Pacific will be held on 17-18 April 2024 at the prestigious Marina Bay Sands Expo & Convention Centre in Singapore, aiming to open up new partnerships and business opportunities for exhibitors and attendees, while addressing the challenges posed by the changing business environment in the MICE industry.
"The inaugural fair, which will be held at the Sands Expo and Convention Centre, is expected to provide event planners with a hub for networking and sourcing opportunities, bringing together leading MICE partners from Asia Pacific meeting destinations and venues, hospitality and technology solutions providers," said Raymond Wong, vice president of sales and events at Marina Bay Sands, as an exhibitor and venue organiser.
With wellness becoming an increasing focus for delegates, The Meetings Show Asia Pacific is the perfect platform to showcase our newly launched MICE wellness programme and how it can be integrated into the itinerary. As Singapore's first carbon-neutral meeting venue, we also look forward to sharing our best practices with planners and guiding them in creating impactful and sustainable meeting experiences." ”
Chiruit Isarangkun na Ayuthaya, President of Thailand Convention & Exhibition Bureau, said, "This MICE is a high-profile MICE marketplace and platform where we can showcase new and unique products and services and keep up with market trends. The Thailand Convention & Exhibition Bureau will partner with attractions and shopping malls in key destinations to provide support events, providing event planners with a wider and more diverse choice of locations and events. We also work with local communities and networks to create memorable local experiences for meetings and incentive groups in various regions of Thailand. This includes the creation of MICE routes in each province and the development of high-end MICE programs that convert local products and services into souvenirs, snacks and gifts to boost the local economy. ”
Bjoern Spreitzer, General Manager, New Zealand & Business Events, Tourism New Zealand, added: "New Zealand is actively growing its meetings business in the Asia Pacific region and we look forward to sharing our expertise, event infrastructure and unique culture with key decision-makers at The Meetings Show Asia Pacific. We also look forward to increasing our share and influence in the regional conference market while strengthening and building our relationships and connections. These include research synchronization through university partnerships, industry collaboration, and direct connectivity between Auckland, ** and multiple destinations in Asia. ”
Registration is free for buyers in the meetings and events industry, while visitors can purchase a $100 ticket. Verified international conference buyers and decision-makers will also enjoy a range of benefits from the fair's signature host buyer programme, including travel and accommodation, booked one-on-one meetings with target exhibitors, familiarization trips to Singapore, exclusive networking opportunities, and access to buyer lounges with complimentary food and beverages. All trades and host buyers will be vetted for free benefits.
About Polaris Travel Group:
Polaris Travel Group owns well-known brands including TR**EL Weekly, TR**EL West, Business TR**EL News, Successful Meetings, Meetings & Conventions, TR**EL Weekly Asia, M&C Asia, Essential and Web in TR**EL.
The group held more than 80 offline events in 13 countries in the areas of retail travel, hospitality, corporate travel, travel technology and meetings. Leadership events include Phocuswright Conferences, HICAP Conferences, ALIS, The Business Tr**el Show, The Meetings Show, Web in Tr**El, CruiseWorld, Global Tr**el Marketplace, and Teams.
In addition, Polaris owns Phocuswright, a leading research, business intelligence and event production company serving the travel industry's fastest-growing segment – travel distribution.