The configuration is average, but the sales are leading, why can Nissan Sylphy win the sales champio

Mondo Cars Updated on 2024-02-11

It is undeniable that the market share of new energy vehicles is indeed very high, but for people with limited charging conditions or long-term car use in cold areas, the purchase of new energy vehicles has not played their greatest advantage, so there is still a market for traditional fuel vehicles. In 2023, all segments of the domestic auto market will be "hot", taking the compact car acceptable to most users as an example, the previous BYD Qin PLUS DM-i and Sylphy, Suteng and other joint venture cars are comparable in sales, but in December, Sylphy gave a big discount, with monthly sales soaring to 50,000 units, leaving Qin PLUS DM-i behind.

The 24 Nissan Sylphy is equipped with 16L+CVT powertrain, the maximum power of the engine is 90kW, the book parameters are slightly average, but there are still consumers willing to pay for it, indicating that for most users in China, the performance of the car is not the main factor, as long as it can be driven, it can run and be stable, it is enough for them to place an order. In addition, the car has a combined fuel consumption of 5 for WLTC94L 100km, refueling 92 fuel, although the cost of using the car is not as cheap as the hybrid version of gasoline and electricity, but in combination with the cost of buying a car, it is the most cost-effective to choose 24 Sylphys.

The 24 Sylphy official ** guidance range for the current sale is 10860,000 yuan to 12260,000 yuan, at first glance, the price of the car is still quite high, and there is no competitive advantage, but the official also gave 0 down payment, or 2 years interest-free, super value purchase 5 years of ultra-long double insurance and other preferential policies, the minimum price of Sylphy is maintained at about 80,000 yuan, although some areas can also do more than 70,000 yuan, but they are all comprehensive discounts, such as in-store insurance, this month's car and other restrictions, so not ** case, the minimum Sylphy after landing, 90,000 yuan can pick up the car, such ** It's still attractive for users on a budget.

You may say that the 24 Sylphy entry-level headlights are still halogen light sources, the exterior mirrors are only electrically adjustable, and there is not even a basic sunroof at the top, but I think the wheelbase of 2700mm is not particularly eye-catching in a compact car, but it can also meet the needs of daily use. The experiencer with a height of 175cm sits in the car, adjusts the front seat to the appropriate position, and has 1 fist and 2 fingers of activity space for the head, keeping the front row still and sits in the back row, and the experiencer has 4 fingers on the head, and the leg is still a punch from the front seat, so there is no problem with such a performance to cope with daily household use.

I was very impressed with the interior of the Sylphy, the comfort of the seats is still very good, the cushions are softly padded, and the design is fully ergonomic to provide good support for the legs and back. The front and rear seats are wrapped and supported well, although the entry version of the fabric seats is not as good as the imitation leather material used in the middle and high version, but the breathability is stronger, so for this kind of seat does not have any ventilation assistance function of the model, the comfort of the long-distance travel fabric seat will be better.

24 models of Sylphy's center console is full of shape, subject to the ** factor, most of the black elements are hard plastic materials, the feel is slightly general, the whole system is equipped with a non-full LCD instrument panel, although it is not as cool as the popular full LCD instrument panel, but it does not affect the driver to read the data, and the stability of the non-full LCD is better. The front of the gear knob retains the physical knob of the air conditioner, the blind operation is still quite strong, the middle and high version of the air conditioning outlet is equipped with a standard 8-inch touch screen, GPS navigation, Bluetooth on-board ** and other functions are given, such a configuration is not bad in the joint venture car, basically fit the car needs of mainstream users. In comparison, the configuration of the entry-level version is a little average, and if you have a limited budget, there is no big problem in choosing the Sylphy entry-level version.

Finally, let's review the appearance of the 24 Sylphy, the car belongs to the type of soft and rigid, the tense lines outline the body outline, the lines of the front envelope and the tail are slightly tough, the full headlights and rear taillights echo each other, the decent design is in line with the aesthetics of people of all ages, unlike some new energy vehicles The shape is too exaggerated, but it will be counterproductive.

Summary: Nissan Sylphy has been the domestic fuel vehicle sales champion for four consecutive years, there will be most people who say that the configuration of Sylphy is too different from the mainstream configuration, and it is seriously backward, how can anyone buy, but I want to say that ** is the king, many people are wrapped in their own cognition, but do not understand what the real market is like. In addition, Dongfeng Nissan, as a traditional joint venture car, has a long-term market verification in the domestic market, so the mechanical quality of its models is still very reassuring.

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