Following the fancy cultural tourism in various places, a new wave of cultural feasts has opened in the vast Chinese countryside. Recently, a north-south "village evening" **PK independently organized by the anchor attracted many netizens to watch, and it was not only local villagers who participated in this north-south "village evening" gala, but also you, me and him in the live broadcast room.
What is the "Village Evening" to watch? Regional culture is the highlight. On the stage of "Village Evening", local talents such as folk skills, folk activities, and intangible cultural heritage items have been fully displayed, taking Laershan Town, Fenghuang, Hunan Province, which is on the hot search, for example, Douyin Live and the Chinese Cultural Center Association jointly launched the "I want to hold a village evening" rural cultural talent support plan, so that talented anchors have the opportunity to hold a "village evening" in their hometown, and let more people see it through online live broadcast. The art that grows out of the land is the most infectious, the cultural self-confidence of the peasants is the most vigorous, and the commonplace things in the countryside are the treasures of the "Village Evening" stage.
In the Internet era, it is the key to let the "aroma of wine" in the depths of the alley "get out of the circle". From Zibo to Harbin, they all use live broadcast and short ** to achieve "out of the circle", and the local people capture hot spots in a timely manner, have a keen insight into demand, and promote marketing homeopathically, which has driven the whole city from online to offline. Now, this wave of attention has come to the stage of "Village Evening", and it is worth thinking deeply about whether the village can seize the opportunity to turn online traffic into the energy of villagers to get rich and the increment of economic development.
Through the "village evening", you can find a way out of rural tourism. After the popularity of "Village BA" and "Village Super", the local cultural and tourism industry ushered in explosive growth, and the IP of "Village" brand name has achieved remarkable results in empowering rural tourism drainage. It is necessary to take the "village evening" as the starting point, from the top-level design to the system measures, increase the effective supply of rural tourism products, transform the beautiful ecology and excellent culture of the countryside into tourism economic value, organically combine the pastoral lifestyle with modern vacation and leisure, create a "village evening" experience route, and use the "village evening" to activate new tourism formats such as camping, intangible cultural heritage, homestays, and health care, release the multiplier effect of tourism "one industry is prosperous, and all industries are prosperous", and promote the integrated development of agriculture, culture, tourism, sports and commerce.
With the help of the "village evening", we can further open up the sales channels of special agricultural products. Some villages hold performances on stage, bazaars off stage, and even hold special "village evenings" with industrial characteristics, carry out live broadcasts of agricultural tourism products, and turn "village evenings" into display windows and promotion platforms for local characteristic industries. Now, the development momentum of rural live broadcast e-commerce is flourishing, but the content of e-commerce live broadcast needs to be further optimized, with the help of "village evening", "village super" and other "village" brand IP, dig deep into the cultural connotation, improve the taste of the village, realize the cultural stage, economic singing, so that the local people can achieve a material and spiritual harvest.
Behind the popularity of "Village Evening" is the result of the joint changes on the supply side and the demand side. On the short ** platform, the visibility of the countryside is getting higher and higher, and the "village" brand IP represented by "village evening" and "village super" continues to be out of the circle, and the countryside is sought after to catch up with big gatherings and eat big banquets. This shows that the market opportunities and potential faced by the countryside are huge, and it is necessary to have a keen insight into the changes on the demand side, so that the rural IP and the consumer market can be more closely linked, and the development of rural entertainment and consumer markets with higher quality in line with the consumption psychology and preferences of modern young people, and explore the way of rural revitalization from the fun of "village evening".
With the strong support and guidance of the cultural and tourism departments, more and more villages have sung the "Village Evening" drama, and the "Village Evening" has moved from a small rural stage to a large social stage, and from "annual performance" to "four seasons performance". It is necessary to continue to amplify the spillover effect of the cultural and tourism industry, further deepen the brand of "Village Evening", amplify the value of IP, and let the "Village Evening" play a greater role in increasing farmers' income, promoting local culture, and promoting the comprehensive revitalization of the countryside. (Author: Jiang Tianjiao **Economy**).
*:Economy**.