For cosmetics companies, public welfare can increase the emotional attributes of the brand, create a three-dimensional brand image, and shape the brand pattern and brand values. As a leader in national brands, Botanical Doctor has been established for 30 years, and has continuously cooperated with the beauty industry to achieve high-quality development of the industry.
Dendrobium of the plant doctor Dendrobium planting base.
In the face of the more severe overseas market situation and greater competitive pressure, Botanical Doctor deeply understands that product quality will be the difficult and dangerous way to clear the customs, and only by continuously improving the scientific and technological content of the product to ensure the excellent quality of the product can it stand tall. Therefore, Botanical Doctor will invest 10% of the company's revenue in product research and development every year, continuously tap the skin care value of various alpine plants with scientific and technological strength, and also reach a strategic cooperation with the Kunming Institute of Botany, Chinese Academy of Sciences, to jointly establish the "Zhongke Kunzhi Plant Doctor R&D Center", and work with the national scientific research force to unlock more unique skin beautifying functions of alpine plants.
R&D Center of Kunzhi Plant Doctor of Zhongke Academy.
The unique and humanistic brand concept determines the development height and development prospects of Botanical Doctor. As the pioneer of alpine plant skin care products in China, Botanical Doctor adheres to the brand concept of "respecting nature, advocating science, and giving back to the society", initiates the protection of alpine plant diversity for the first time in the world, and has become a pilot enterprise of the global environmental ABS project. In October this year, Dr. Botanical also signed the "Memorandum of Cooperation and Grant Agreement on Biodiversity Conservation" with UNDP to contribute to strengthening biodiversity conservation and promoting global environmental governance, becoming the first enterprise in China's beauty industry to sign a public welfare strategic cooperation with UNDP. With the endorsement of international public welfare projects such as UNDP, Botanical Doctor has gradually accumulated the strong strength of the brand, and with the endorsement of international public welfare projects such as UNDP, it has also ushered in a new beginning for the brand to fully enter the overseas market and explore the internationalization journey.
People from all over the world build the biodiversity of Manyuan Village.
Since its establishment 30 years ago, the botanical doctor brand company has always adhered to the brand concept of "respecting nature, advocating science, and giving back to the society", constantly promoting the concept of alpine plant skin care, and at the same time, spreading the traditional national culture to all over the world, and practicing the brand vision of "letting consumers fall in love with plant doctors and let the world fall in love with Chinese cosmetics" with practical actions.