If you want to say the hottest track in 2024, you must be inseparable from short dramas.
Each episode is one or two minutes, and the production cost is less than 500,000;The myth of the creation of wealth in short plays is constantly staged.Write the script in 7 days and shoot 100 episodes in a week;
Recharge 10 million in 24 hours, and the turnover exceeds 100 million in 8 days;
The short drama that was not optimistic 2 years ago is now rumored to be " with its amazing production ratioThe most profitable track in 2024", and even there".After filming in a week, the income exceeded 100 million in 8 days, and he became rich in 10 days", attracting capital from all walks of life to enter the game.
Even the famous movie stars Stephen Chow, Zhao Liying and the famous director Wang Jing are also eyeing this "fat meat".
Why do celebrities have a soft spot for short dramas?
Recently, Stephen Chow released a "9527 Theater" recommended short **, he will be the initiator, and the short ** platform will cooperate with the short ** platform to produce online micro-short dramas, which also means that Stephen Chow will be the first person to enter the online micro-short drama as a "famous director and famous actor".
It is reported that the first work of "9527 Theater" "Golden Pig and Jade Leaf" is produced by Stephen Chow and is expected to be launched in May this year.
The reason why Stephen Chow is interested in the short drama market is related to the fact that he met the crazy Xiao Yang brothers not long ago.
Stephen Chow was surprised that the two brothers were in a short period of time.
Within four or five years, he created a personal IP miracle through a funny plot. Perhaps he was inspired by the growth of Crazy Brother Yang, and began to set his sights on the short drama market and cultivate Internet celebrity artists in the form of micro-short dramas.
Coincidentally, in addition to Stephen Chow, the famous director Wang Jing also came to "join in the fun", and not long ago held the launching ceremony of the mini program short drama "Billions of Silly Princes".
The launch ceremony of "Billions of Silly Princes".
In addition, Zhao Liying, Benshan team, etc., have also laid out this field. According to **, the short drama "In the World" starring Zhao Liying and others is about to start.
What is the charm of short dramas that can attract the attention of celebrities?
Let's take a look at a set of data:
According to iiMedia ConsultingResearch Report on the Market Size of China's Online Micro-short DramasIn 2021, the market size was 36.8 billion, and by 2023, in just two years, the market size will reach 373900 million, an increase of 10 times.
You must know that in 2023, the data for the size of China's film market is 5491.5 billion. In other words, the market size of short dramas, which has only been born for five years, has reached about 70% of the scale of the film market with a history of more than 100 years.
It can be said that the growth performance of the entire short drama market is very bright.
According to iiMedia Consulting**,The market size of short dramas will exceed 50 billion in 2024, and its market size will reach 100 billion in 4 yearsIn other words, in the next 4 years, the entire track will still maintain a high increment.
The size of the short drama market (**drastic changes).
Stephen Chow and others, as veteran filmmakers, cherish these data, how can they easily let go of this once-in-a-lifetime opportunity in the face of such a huge online micro-short drama market?
How much potential does the skit industry have?
For now, the content of short dramas mainly appears in the short **APP represented by Kuaishou and Douyin and the film and television content platform represented by Youaiteng.
Among them, Kuaishou announced in early 2024 that the daily active users of its micro-short dramas have increased to 2600 million.
According to the "Research Report on the Development of Online Audiovisual in China (2023)", as of December 2022, online audiovisual has become the largest Internet application in China, with a user scale of 10400 million, of which 40 million are in the short field3%, and the scale of short-** users reaches 101.2 billion, and more than half of the short** users have watched micro-short dramas within 3 minutes.
In the past 5 years, the number of users and the usage rate have been short-lived (source: CNNIC).
The new list was released"2024 Content Industry Annual Report".Display,Skitand AI vision will become a new trend of contentThe short drama market is extremely hot, one of which is a masterpiece of short playsEscape from the British MuseumIt is even more popular out of the circle and has been praised by the mainstream.
The short drama craze has swept at home and abroad (Source: Xinbang "2024 Content Industry Annual Report").
Here's the opportunity for ordinary people to make a lot of money!
The blowout growth of short dramas has become a new audio-visual force in the film and television industry, and has been favored by more and more practitioners.
As an emerging industry, the short drama industry will develop comprehensively from multiple dimensions such as "content innovation, technology upgrading, business model innovation, and cross-platform communication" in the future, and move towards a more segmented and diversified era.
In the face of the rapid development of the short drama industry, Cumulus Education quickly and accurately positioned the track, embraced the focus of the times, and launched a new one[New** Film and Television].Popular courses, including "short drama director, audio-visual lens language, film studies, special effects packaging, three-dimensional animation, advertising creativity, performance foundation, art modeling" and other professional content, students cultivate a tone that is more in line with the needs of the new ** platform, and is committed to creating high-quality short drama works that are more in line with the preferences and expectations of young users.
The new ** film and television industry has a large market demand, good development prospects, high employment salary, wide promotion space, and employment salaries for related positions10-25k, and the experienced ones are even higher20-70k
The new ** film and television major employment direction.
The salary level of the new ** film and television-related positions (source: boss Zhipin).
In the face of such a high salary, are you not tempted?
If you also want to get a piece of the short drama industry, you must first learn the production of short dramasLogic, skills, and knowledge, this is the premise and foundation for doing a good short drama. Learn new ** film and television, your future is destined not to be a dream!