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After years of overseas development, TikTok's name must be clear to everyone who is watching, and you also know that 2023 will be a year of ups and downs for TikTok's overseas business.
In fact, not only TikTok, global economic fluctuations and various unavoidable events have brought challenges to many enterprises, and the development situation is difficult, but the difference is that TikTok has achieved remarkable performance growth with its amazing resilience and innovation.
According to the data analysis agency DataIn the 2023 global mobile app publisher list released by AI, only seven companies in the world have exceeded the $1 billion mark in annual revenue of app productsByteDance's annual revenue ranks second in the world.
subsidiaryTikTok itself has reached $4 billion in annual in-app purchase revenueThe cumulative revenue exceeded the $10 billion mark, becoming the runner-up on the non-game in-app purchase revenue list, second only to Google's YouTube.
TikTok is on the 2023 non-game in-app purchase revenue list Source: DataAI CN
But how long can this madness continue?
According to reliable sources, ByteDance has begun to transfer TikTok staff overseas, including Singapore, Australia, Canada and the United States, to fully establish overseas business units.
The purpose of this is nothing more than two points, one is to better develop TikTok, and the other is to facilitate the acceptance of local data regulation. After all, since 2020, TikTok has been investigated by the United States, the European Union, Australia and other places on the grounds of data security. This is also part of the global compliance operations.
What's more, in 2023, the number of TikTok in the world will reach 1 billion, and the cumulative number of ** will be as high as 51700 million times, ranking first in the world's largest number of applications.
Such a big cake that can generate huge income, ByteDance will not give it up easily.
TikTok's positions in China are being scaled back dramatically, and most of its employees are now being reassigned.
In addition to the significant increase in advertising revenue, TikTok's deep cultivation in the e-commerce field has also contributed an important force to its revenue.
In the Southeast Asian market, TikTok Shop's total transaction value (GMV) has exceeded $13 billion, of which the Indonesian market alone contributed nearly 4 billion US dollars, accounting for more than 30%.
In the United States, TikTok Shop has quickly emerged in the market through a series of strategic adjustments since its official entry in September last year, and at the end of the yearThe single-day GMV in the United States reached $14 million, and it soared to $30 million during Black Friday.
All of these achievements confirm TikTok's potential in the e-commerce space.
In addition, due to the impact of Indonesian policies, TikTok Shop will be closed in Indonesia for nearly two months in 2023, which will damage the rights and interests of a large number of Indonesian merchants on TikTok.
In order to re-enter the Indonesian market, TikTok spent $8$400 million acquisition of Indonesian e-commerce platform Tokopedia 7501% of the shares, officially merged with Tokopedia, and continued to expand the Indonesian e-commerce market as PT Tokopedia.
TikTok's series of large-scale investment and strategic layout in the field of e-commerce not only reflects its great importance to the potential of e-commerce, but also indicates its firm confidence in performance in the new year. TikTok Shop's executives have even set a goal of reaching $50 billion in GMV by 2024, which shows their ambitions for TikTok's future development.
As TikTok continues to optimize its business model and expand into new growth points,We have reason to expect that TikTok will continue to go crazy and write a new growth legend in the global market.
In 2024, let's ride the wind and go to sea together.
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